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Many enterprise products, but the product page content is very pale, is often a picture plus a few lines of words, particularly simple! According to the experience of SEO, if the enterprise can do a good product page, will give the site a great weight and flow. SEO is necessary to develop ideas, so that each product has its own characteristics, for the weight of the site building blocks! Today, the surprise of the people to share how to do a good product page.
1, do not just place a simple product profile, you can increase the details of the product parameters, application conditions, the scope of the trial part of the information, more information can be added to separate Details page, in the product introduction after placing hyperlinks.
2, the image can be increased, the product before, after, side, local view, enrich the sensory experience of visitors. In particular, the local view, if looking for a professional photographer photographed beautifully (such as: some medical equipment), will give visitors leave the enterprise product fine work of the deep impression.
3, to increase the upcoming promotional activities or discount information and other links, can stimulate the current demand is not very strong visitors leave contact, easy to business sales colleagues followed closely, reduce the weak demand for customer churn.
4, to increase the guest message, the old user reviews, purchase orders and other information, not only to promote the new user more intuitive to feel the product effect, but also can effectively solve the Enterprise product page similar to the old problem of high degree.
5, to provide the most recent product category most popular products, long-term most popular products, end users most of the products purchased, such as recommended links to customers more choices. Not only in line with the general user purchase habits, but also good to improve the site's stay time and PV.
6, if a lot of products, the best corporate site with the search function, and the search keywords aggregated out of the list Page SEO optimization and display (to search for more demand page), and follow the changes in user needs, and constantly enrich the experience.
The above is the SEO in the last few years the Enterprise site optimization work summed up the new, I have applied this strategy in a website project to the enterprise station to do a certain industry category of products are ranked Baidu top three or even the first good effect, daily through the natural search converge a lot of traffic. In my own SEO site also has a full display, you can refer to.
In short, as long as the SEO can be in the product page on the user's deep demand for a fuss, to fully meet, will effectively promote the weight of the site, the entire station to exceed the flow of competitors is not alone, I hope all students can get good results.
This article by Beijing SEO www.seoqibing.com First A5, reprint please keep information!