Corporate Surplus Technology: Do the site is actually in the market

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Today we discuss the theme is "Do the site is to do the market" for small and medium-sized enterprises, the site can not only make money, more importantly, can stabilize the market, expand market Share, let my sales continue to rise.

I do not know what you think is the core of building a website?

Some people think it is "to build a marketing site."

Some people think "need a clear positioning"

Some people think "need a perfect marketing promotion plan"

There are even people who think "need to have a very strong combat team."

In fact, everyone said these, for a website is very important. In the view of policy, a small and medium-sized enterprise website to long-term development, the first is to analyze my industry, occupy the market share about how many? (The most frightening thing is not knowing where my market is) if I set up a website, how much I put into the cost, and how much I can get in return is not clear, then do not involve the Internet market. According to the report, China's netizens have surpassed 400 million people, such a huge market, then I am in the industry, in the network of this piece in the end how much market share, waiting for me to dig, to be verified.

We small and medium-sized enterprises to understand one thing: "Money-making sites are not scary, terrible is that competitors occupy a large number of market share." ”

According to our market research for many years, 90% of the enterprise site, do not know why their website to make money, thinking is to send a post, do website optimization, you can keep the site profitable. This is a very wrong idea, why do you say so, because if this can make money, competitors as long as you do the same thing, a little more than you work a little bit more, can surpass you, it is not very easy things.

Next, we will look at how the small and medium enterprises should choose the market before setting up a website. How do I implement a site increment? This is a problem that every website's director of operations will have to think about in planning their next annual marketing plan.

In the industry generally meager profit today, by simply increasing the advertising resources to achieve market growth, most enterprises are difficult to do. To step back, even with advertising resources, this type of extension of growth is still a huge risk, often increase does not increase profits, or even create huge losses, the enterprise dragged into the mire!

And attempts to surpass rivals by improving execution are easy to think of, but difficult to achieve, by most website operations directors. In the case of the homogenization of marketing means, the increase in the executive power of the marketing team can indeed achieve a certain degree of sales increment (this is also the recent "executive power" of the term popular part of the reason), but the premise is that the market strategy is accurate and effective, otherwise it is only the loss of war, the effect is limited, and short-lived.

"So the fighter, ask for the potential, and not responsible for people" so the realization of market increment, from how to plan the market scientifically and creatively choose competition strategy, on this basis of the three military life, can establish market advantage, in the premise of guaranteeing the benefit of the implementation of increment. From this perspective, as the site operations director of the first task is to carry out marketing strategy planning, and make the right choice.

And the precise strategy is based on the scientific market analysis, on the basis of years of marketing experience and network marketing experience, the general SME site of the market for the following division and analysis:

We divide the market into four types of markets: competing markets, competitive markets, developmental markets and developmental markets. The so-called scramble market refers to the market capacity and development potential of the region, which is equivalent to the basic grain of farmers, fertile soil, continuous increase in production and stable harvest.

The so-called competitive market refers to the regional market capacity and development potential is very large, is a good market attractive, but the competitors entrenched for many years, established a clear competitive advantage and market base, and we are in a weaker competitive position, the actual sales and share of small, should have a larger incremental space.

Relative to the first two types of markets, the development of the market is not mature, the reality of limited capacity, consumers need to further education and training, so the market is limited attraction, but relatively competitive, our advantage is obvious, in the market position of the leader, with a majority of the share and customers. This kind of market is somewhat similar to "eat tasteless, tasteless" of the chicken.

Development market and developing market as the market is not very attractive, we are in a clear competitive disadvantage, the reality of the sales are also small, the opposite competitors are dominant, in the small amount of the market has a large share. Such a market is like a wilderness wasteland to be developed.

Under normal circumstances, the website operation director faces the market to have no outside of these four kinds of types, obviously in these different competitive situation in the market to achieve sales increment of the opportunity and focus is also different, which requires us to formulate targeted market strategies, reasonable distribution of marketing resources in order to achieve effective increment.

Here we take the example to explain to you:

Recently, our company in Qinghai with a travel agency to do the same course shop marketing promotion work, do not know that there are travel agents in the group is not, the main flow of online shop from two large, the first is the search engine, the second is the same process inside; then the search engine occupies the same way shop 70% of the traffic, through the same process network to understand , in the search engine this piece of traffic, Baidu occupies hundred cent 50 share. So Baidu has become a powerful condition for us to sell as a terminal. Baidu auction through the background to see the key words in each region, we know that no, we search for each keyword, corresponding to each region of the day's search volume is not the same. (then we can focus on this key word in different regions, divided into the four major markets, to facilitate our investment in a certain amount of human and material resources and financial resources to snatch market share.) After layers of analysis, it is found that the population of Beijing is the biggest concern for Qinghai tourism, and at present, this market has no peers in the scramble for this piece of rice, so we plan it in the "scramble for the market." This is also the first time with the travel agent when docking, feedback back to the information is consistent. So we believe that our promotion direction is not wrong. And then we'll list these keywords in a table, then based on the different keywords and the Beijing region Group search habits and preferences, and so on, we have made changes in the corresponding pages, so that we in the first month, the Beijing area of the customer's gross margin of nearly 15,000 yuan. This is a very good result for the same shop. And they have not been profitable for six years in a row! It's a historic breakthrough for them.

Through the above example, is to let everyone better understand what is competing market, what is a competitive market, what is the development market, what is a developmental market;

For corporate websites, there must be no sales without market, because your sales will sooner or later be robbed by competitors. Copyright statement: If reproduced in this article, please explain the source of information: Corporate surplus Technology (www.lysem.com). Contact theory qq:772340535