Create an ecosystem that adapts to user needs

Absrtact: At today's SXSW (southwest) Conference, Golden Krishna, a senior designer from Samsung Innovation Lab, made a keynote speech on the design. In the speech, Krishna said, our love for the interface has been out of control, adding that it will become

At today's SXSW (southwest) Conference, Golden Krishna, a senior designer from the Samsung Innovation Lab, made a keynote speech on the design. In his speech, Krishna said, "Our love for the interface has gone out of control," adding, "This will be our answer to everything."

If, according to Krishna, Samsung's electronics might be like Mercedes-Benz cars-The doors will automatically unlock when the keys in your pockets are close to the car.

Krishna that the best user interface is that there is no user interface, which is the Krishna in the speech repeatedly mentioned. To support this view, Krishna three principles.

First: Eliminate the user interface, to embrace the process of nature, like open a door, no need to use unnecessary steps

To create a better, more natural user interface, we must first embrace the natural process and stop the cumbersome application of creating steps. Krishna For example, we invented the oven before we could watch the video on YouTube while baking bread. At the same time, Krishna my BMW this app as a negative example, this app takes 13 steps to unlock your door.

1. Vehicle owners close to the car

2. Take the phone out of your pocket

3. Turn on the phone

4. Unlock mobile phone

5. Enter the password into the phone

6. Find my BMW in a bunch of icons

7. Click on the icon

8. Wait for application response

9. Consider how applications can be used

10. Think that button can unlock the door

11. Click the button to unlock the door

12. Door Unlock

13. Open the Door

For this 13-step door opening approach, Krishna questioned, "Is it really easier to use the app than to open the door with a key?"

Compared to my BMW application, Krishna that the Mercedes-Benz approach is simple and natural, users only need three steps: The owner of the car, door unlocked and open the door. There is no redundant operation, as long as your car keys in your pocket near the car, through induction, the door can unlock immediately, the owner just open the handle, can enter the car.

The second principle is: "Instead of constantly instilling information on computers, it is better to influence computers", in other words, "not because we are adapting to computers, but because computers are giving us help."

In Krishna's opinion, we should try to keep the computer as little as possible-"error message: Your password must be 18,770-bit password, rather than repeat the previous 30689 password." Krishna that this is what we do with computers, and the change we have to make is to reverse that relationship. We should not create the technology that tells the user where you are wrong, but the mechanism that helps the user to automatically fix the error.

The third principle of Krishna: Creating an ecosystem that adapts to the needs of users, like the Nest thermostat

To an individual, you are unique, have your own preferences and needs. This leads to the challenge of creating a personal UI (user interface) that requires open minded leaders, a large number of data surveys, deep digging, and the last millions of of the interfaces that come with it may not be what you like.

In this situation, Krishna that "no interface" design can help you solve this problem, and cite Gmail, Trunk Club, Nest and Google Now to demonstrate.

Recall that you just signed up for Gmail and you're excited about this feature when you find out that Gmail has a dialog view, but after a while, the excitement begins to fade away and the interface becomes obsolete to you. Unfortunately, for this kind of situation, Google is taking the strategy of constantly designing a new interface. However, for the new interface, users take the time to learn new ways of interacting, and sometimes the user feels great, but more often the user gets bored with the changing interface.

Contrary to Gmail's approach is a Silicon Valley start-up company--trunk Club.

Trunk Club is a website that provides personalized service for men to buy clothing. When you sign up for an account, the site lets you talk to a designer and then they send you some clothes. If you like, keep it, don't like it, send it back. Through the clothes you keep and store, you constantly have to get to know you and send you more clothes that suit your taste and taste.

At the same time, Krishna said, the other one is constantly adapting to the needs of users is nest. Nest is a smart home appliance company founded by the ipod's father, Tony Fadell, and Nest will record your waking hours and remember which moments of the day you like. The great thing about it is that it automatically learns and thinks for us and no longer needs a user interface because it's already part of the system.

Krishna finally said, Google now is doing this, so that users do not need unnecessary steps to achieve the desired thing. For these intelligent scenes, some people have questioned, when the machine is more and more intelligent, for us to make a variety of decisions, it will cause us to become stupid. Krishna gave a negative answer to this question. Krishna I hope that the result of all this is that we can spend more time on things we love to do.