Create campus SNS A couple embark on the pioneering road

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The development of the Web2.0 era has led to wave after wave of entrepreneurial wave, SNS (social network services) of the development prospects and profit model has already become the focus of attention of the industry. For today's Chinese netizens, the Internet bubble era has already ended, many SNS entrepreneurs have begun to engage in a certain vertical area or industry segment market, through the accurate positioning and differentiated services to achieve a true sense of transformation. The founder of the School Net (xuexiao.com) Song Xiping is one of the practitioners who build the campus SNS of the vertical subdivision group.

Born in 1988 is a typical life in the middle of the Song Xiping, although the Internet industry has not been a long time, but for the SNS project entrepreneurial but deep experience. In the university, Song Xiping around the students do not know the school network, Song Xiping that the network to bring you not only joy to share, but also an interactive platform for friends. Facing the rapid development and growth of the school network, Song Xiping The idea of pioneering the internet, and decided to create a campus SNS which is more characteristic and subdivision than the net.

Wandering in the edge of the 88 couples suspended business

Song Xiping in order to realize the dream of the heart as soon as possible, on the university also don't know how many campus SNS related business Plan book, in the face of family objections and friends do not understand, Song Xiping still firmly believe in their ideals, determined to start their own website as soon as possible to achieve their own campus SNS dream. But how to walk SNS this way, how to highlight their core competitiveness has become Song Xiping encountered the first problem.

After a few days Song Xiping after class to suppress their own in the dormitory, brooding on this problem, the food is not in the mood to eat. Finally accidentally in the school newspaper read a report, the school will hold a large-scale karaoke game, is sponsored by a business, Song Xiping suddenly brainwave thought a little. That is the establishment of a real business with the combination of the campus SNS Interactive service area.

At present, portals such as Sina, Sohu, Tencent and so on are quietly deployed SNS business, campus SNS Domain School, classmate network, QQ alumni competition is becoming more and more fierce, in the vertical SNS field, the use of Ucenter home SNS has let more than 130,000. Song Xiping that their age advantage more specific campus SNS entrepreneurial conditions, from the SNS entrepreneurial concept of their own start is not late, and the group of users and the user groups to grasp their own more innate age advantage.

Think of the immediate action, 1988 born Song Xiping took out the unique courage, immediately with the school to suspend application, and got the support of his girlfriend of the same age, full of the dream of entrepreneurship back home in Shanxi.

The school net heavy brand construction more heavy campus SNS user subdivision rule

Website building domain name brand first, happy NET domain name event to Song Xiping left a deep impression. At the end of 2008, Song Xiping, only 20 years old, at the beginning of the venture made a big purchase of the xuexiao.com domain name decision, really stepped out of the school Network (xuexiao.com) The first step of the founder.

Out of the campus and 88 couples to set up a school network, so that Song Xiping more rational to think of the site's target user groups. Compared to the network, the school net pays more attention to the user experience under the vertical market segment. For example: the school net outstanding schoolmate's exchange and the interaction, in addition to the school network with this aspect of the function, pay more attention to the user group services "scalable function", can also be said to be value-added services, such as students in their own institutions to create an online second-hand trading market circle, with the entity combined, Also can carry out the students ' small business. At the same time, often active in the vertical market segments of the university businesses can also join the circle, not only to promote their own brands can also help want to part-time students to get a good job.

The school network does not go to the Internet success of the usual way, not to do popularity and do popularity, but the real for the vertical market segment students, for students to serve the business to provide real online services. In order to strive for a high-quality user base, the school network also plans to integrate the parents of this part of the user community, providing a communication platform between students and parents, such as providing students and parents to interact with the information exchange platform for the Institute and so on. Song Xiping that only for their own user groups to create truly valuable services, and continue to develop, the ultimate will be the campus SNS profit model and value to do extremely, a service as the core of SNS natural site entertainment factors will be relatively less.

The school net uses the open source SNS technology solution to pay attention to the open platform

Direction, is the application of technology, Song Xiping pointed out that the reason for the beginning of the venture to choose Sing (Comsenz) series of community products to build the station, because sing a professional service in the industry has a good reputation, to ucenter as the core of the series of Community products relatively mature, Can be in the early start to reduce the site's development cycle and costs, as soon as possible to enter the site's operations. In reality, there are many SNS pay attention to the online user experience, and constantly develop new functions to meet the needs of users. In view of this phenomenon, Song Xiping said his opinion, in the Internet development to today, only rely on online services is far from enough, more should be combined with the offline entity services to enhance the user's stickiness, cultivate more loyal users. School network initiated the beginning of the choice of Ucenter home to build a professional SNS, the foothold lies in technology is the basis for the development of Web sites and security, but not the whole site.

When it comes to the advantages of the school network using Ucenter Home and Roaming (manyou) open platform, Song Xiping points out that a set of professional SNS construction station system is the most effective tool for the current network entrepreneur, so that every webmaster who wants to do business through SNS can realize its own value. Just like his best friend free to provide himself with a sum of money, you can let Song Xiping and entrepreneurial partners to go to the enjoy of entrepreneurship, the full commitment to give full play to their own strengths and advantages, with their own practical action to expand their own users to achieve a winning situation. SNS business to the technical product development ability request is more and more high, sing creates wants to provide the Ucenter series product and the roaming (manyou) open platform, has done a very valuable work for the SNS entrepreneur, in the global Internet application aspect is also one of noticeable innovation, To the domestic network entrepreneur is worth paying attention to.

Song Xiping that the development of the network community is not to blindly innovate, the current through the Ucenter User Center to integrate discuz! community forum, the current development of the school network has played a very good complementary role. From a functional standpoint, Ucenter home first has no real conflict with the discuz! community forum. One is to gather a group of people with common pursuits and hobbies, while the other is to provide the most direct social networking service platform for this group of people.

As an entrepreneur roaming the edge of the Song Xiping, he believes that on the road to entrepreneurship, an Internet entrepreneur has no need to package itself as a winner. School Network brand Advantage plus the beginning of the establishment of the community based on mature open source products, and the other half of the business is to support their own to enter the campus SNS source power. Although the current Web site accumulation of school network can not surpass the forerunner, but Song Xiping more willing to become the campus SNS development trend of practitioners. Song Xiping feel that every step for this is his life the most valuable wealth, and 88 age couple together with the network entrepreneurial sweet and happy.