Credit payment has been "still holding the pipa half mask"

Absrtact: In order to improve the user experience and increase the volume of transactions with the bank to launch a class of credit card business, the original intention is worthy of affirmation and encouragement. But if it is hastily launched without a full-scale risk test, it is possible to smash the signboard and drain the passenger

In order to improve the user experience and increase the volume of transactions, and the introduction of credit card business with banks, the original intention is worthy of affirmation and encouragement. However, if it is not through the full range of risk testing in the case of hasty launch, it is possible to hit the signboard and loss of customers.

Now "internet finance" has become the focus of media attention, a recent "Alipay is about to launch a credit payment" news stirred the entire Internet market. From the beginning of March Ali Financial publicly said that the plan to launch a credit payment has lasted nearly half a year, the credit has been "still holding the pipa half cover", the media coverage of the online credit payment schedule is not the same. So far there is no clear official statement, the only part that can be confirmed is the first cooperative Bank for the Shanghai agricultural firm. Faced with many expectations, curiosity, and even questioned, Ali credit payment seems to carry a lot of pressure.

Ali credit payment in line with the convenience of buyers and merchants, improve mobile payment volume and even lead the Internet Financial industry innovation and development of the original intention, is worthy of affirmation and encouragement. However, if the product is prompted by strong market expectations, without rigorous prudential stress testing and comprehensive customer experience optimization and hasty launch, it may cause some undesirable consequences.

First of all, because credit payment involves cooperation with banks, and the volume of credit payment should not be underestimated, then the cooperative bank must have some financial strength. Ali's Taobao and Cat is China's highest market share of the electric business platform, only last year, "Singles Day" one day, the cat for Alipay contributed 19.1 billion yuan of trading volume; the 2012 annual report of Shanghai agricultural firm shows that the bank's foreign currency loan balance is 191.5 billion yuan by the end of 2012, Increased by 25 billion yuan from the beginning of last year, where personal loans increased by only 2.484 billion yuan. By contrast, it can be feared that the ability of the Shanghai agricultural firm to lend is capable of a huge credit-paying demand.

Second, the stability of the bank's network banking system is also one of the key factors. In the annual sales promotion period, there are always some banks of the network banking system overwhelmed, last year, "Singles Day" has a number of banks because of the excessive number of users of the system is busy. Ali Credit payment is bound to involve Alipay and cooperative banking system docking, so once the peak of shopping, the Shanghai agricultural firm's information technology system can meet the flood of the general inflow of credit payment instructions? Here is also a question mark.

Combined above two points, Ali credit payment brewing time so long it is easy to understand. Because it involves a lot of communication with cooperative banks and regulatory bodies, network banking system docking and stress testing work. Moreover, the electric business enterprise pays great attention to the customer experience, the long time internal public test is unavoidable.

Therefore, if Ali credit payment is too fast to launch, for banks and users is not a good thing. Therefore, we still wait for Ali to do his work well, and then see what the credit payment is really capable.