Cross grain to acquire beef from Zhang Fei

Recently, a source to the "Daily economic news" reporter revealed that after the acquisition of Sichuan Langzhong well-known brands Boryeong vinegar, Cofco Group intends to buy another well-known Langzhong snack food-Zhang Fei beef.　　Yesterday (December 27), the news reporter interviewed Zhang Fei Beef Co., Ltd. and COFCO group related departments, but until the deadline, the acquisition has not been confirmed. Reporters yesterday repeatedly called Cofco, but the group's relevant officials said it was inconvenient to interview the matter.　　Subsequently, the reporter also called Zhang Fei Beef Co., Ltd., the relevant person said not clear the acquisition, the company also did not hear about the acquisition of information. Public data show that Zhang Fei Beef in the Qing Dynasty Qianlong years famous, has been 200 years of history, is following Boryeong vinegar, Langzhong another major products.　　At present, Zhang Fei Beef has been exported to Japan, Singapore and other countries, the company established a modern environmental protection research base, the construction of a set of tourism, leisure shopping, production and processing as one of the modern plant. Two months ago, Cofco Group successfully acquired Langzhong, Sichuan province, the famous brand Boryeong vinegar, COFCO Group Co., Ltd. President Assistant Chisi has signed a strategic cooperation agreement with the Nanchong government said publicly: "We hope to take this as an opportunity to further deepen the Sichuan market, the expansion of Cofco in the entire Southwest grain and oil, The influence of condiment market. "Cofco Group's large-scale mergers and acquisitions began in 2004, including Deep Baoheng, China Resources Biochemical, huarun alcohol, Jilin fuel ethanol, Fengyuan biochemical and Xinjiang Tun River, etc., the enterprises are under the income of Cofco Group."　　In Cofco Group Co., Ltd. Chairman Ning Gaoning took office, Cofco Group began the "whole industry chain" layout, the food trade started by the central enterprises frequently acquired terminal market brands, including Grain Dojo, Wan Weike and Chilean winery and other enterprises, recently also the overall acquisition of Sichuan old Boryeong vinegar. From the current management mode of COFCO group to the business and subordinate companies, the whole COFCO is implementing group development strategy, taking holding and acquiring methods, using capital lever to integrate industry, and then forming the whole of value chain and supply chain with synergetic benefit. After a series of acquisitions, such as Grain dojo, Mengniu Dairy, Boryeong vinegar, China's largest grain and oil food Enterprise Cofco Group or once again shot, will target in Sichuan Langzhong Zhang Fei beef. Insiders believe that this is perhaps the Cofco group "to create a whole industry chain" Western strategy of another important move.