Ctrip and where to go the network sketch of the tens of billions of dollars online tourism business prospects are being completed step by step

Absrtact: April 16 Morning News, Ctrip and where to go the network sketch of the tens of billions of dollars online tourism business prospects, is nearing completion step by step. At present, the integration of both sides of the plan has been basically determined, but the new business is still in the lead. After several two of empty attempts,

April 16 Morning News, Ctrip and where to go the network "sketch" the tens of billions of dollars online tourism business prospects, is nearing completion step by step. At present, the integration of both sides of the plan has been basically determined, but the new business is still in the lead. Two home several times after the test, where to go this morning CEO Zhungchengsu said to Sina technology, Snake swallow Elephant is also possible capital means.

Billion Dollar consolidation: only one step

Ctrip and where to go, is not the idea of integration today.

Over the past few years, the competition and collaborators of the two online travel industries have faced more than one choice of integration, but for a variety of reasons, until today the "together" imagination is so close to completion. According to Sina Science and technology to understand, Ctrip and where to the integration scheme has been basically determined, but the two sides will not follow the model of Youku and potatoes.

The specific model outside there are a variety of speculation, such as Baidu acquisition or holding Ctrip, and then promote Ctrip and Baidu to where the business integration. However, Baidu to control the diversification of the ownership of Ctrip, is not easy and Ctrip's "poison pill plan" is also a worry. And for Ctrip to where the proposal, Baidu agreed the possibility of almost zero.

Here outside of the two sides of the form of a lot of speculation is basically not reliable, but indeed there is a preliminary finalization. The situation is now ready, only one step.

This step also becomes the source of the dark War between Ctrip and where to go--who will lead the new company. There are close to Ctrip CEO Liang Jianzhang, Sina Technology said, Liang acted decisively and resolutely last year, the return of the Palm Ctrip will not easily leave. and familiar with where to go CEO Zhungchengsu revealed that, despite a lot of dabbling in the field, but the cause of online tourism particularly valued.

In fact, the seemingly rattling Liang, in private, often behave in a different way. This is also very good understanding, Liang and Zhuang's future, not just two CEO changes, and then will have a deeper impact on the two companies, two sets of horses in the next. It is said that a proposed scheme is a mechanism for implementing double CEOs.

One noteworthy situation is that the stock market closed today, Ctrip's shares fell 6.51%, the intraday decline reached 10%, where the same time to go where the share price rose 2.12%, Baidu Rose 1.12%

Dialogue Zhungchengsu: Snakes can also swallow elephants

Before the decision is made, it is difficult for the parties concerned to evaluate directly. Yesterday Liang Jianzhang to "Oriental Morning Post" that in the premise of independent Ctrip, investment in a welcome attitude. And he also mentioned Priceline, America's largest online travel company. 2012, it was Priceline to buy the tourist search engine kayak at a cost of 1.8 billion dollars.

Zhungchengsu also throws a premise in the internal mail: "All negotiations are based on where the management has long dominated the future." It also gives a grand ambition: to take all the first of online travel.

When he accepted Sina technology this morning, Zhungchengsu said where he was "indeed involved in some capital-activity negotiations, including a merger of some large companies," and added "where to look at the possibilities with an open mind". Zhuang about and Ctrip's answer to stop here, there is no positive response to the negotiations between the two sides into what degree.

Like Liang Jianzhang want Ctrip to become Priceline, Zhungchengsu said where the goal is: "To become the overwhelming winner of China's online tourism." In fact, two of the CEO's desire to converge, and these two companies can take from each other's body, such as Ctrip in the hotel reservations accumulation, where to search traffic in the import and so on.

The combination of confrontation is the basis of marriage between the two sides. Zhungchengsu to Sina Science and Technology said, in order to realize the development goal, "each kind of capital cooperation is the route the means, the investment, the merger, the Snake Swallow Elephant all may consider". Now Ctrip's market value of about 7 billion dollars, to where about 3 billion U.S. dollars, two mergers is a tens of billions of dollars to start the company. But Chuang did not carry on the essence of "Snake swallow Elephant".

"Over the past eight years we have made a lot of bold judgments and actions on the online travel industry," he said. It turns out we were right about the majority, "Zhungchengsu says. The team is firm about the future. By the deadline, Ctrip does not have the latest response.