Details on keyword selection and overall layout strategy

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Today is 2010 the last day of work, and dear Admin5 in Webmaster friends to share this keyword selection and layout strategy, I will leave home, first of all, I wish you a smooth home for the New Year!

On the choice of the main keyword, first of all, there is a principle, choose the main keyword not too extreme. Special, too long keywords Perhaps no one search, search for very few people. This is too broad as the keyword, too intense, SEO difficult, bring the directional flow is small. Of course, I am against the commercial intention of the product station, marketing stations, pure flow stations will not care about these. Do not search the amount of keywords, to do the first page, there is not much flow of natural how we may have orders. Such words are only suitable for long tail keywords, not as a site's main keyword.

And too broad keywords, such as: mobile phones, computers, clothing, websites and so on, the competition is big, the price is high, for poor sex. If you want to do a site to provide website construction business, then look at Baidu bidding rankings there are 10, you can understand the difficulty of how much competition. And if you add regional words, such as Chengdu website Construction, the difficulty is reduced, the auction advertisement is very few, this I in the determination www.seo147.com this domain name at the same time for own forum decision good direction. Because the local customer search once brings the conversion rate is very high. Therefore, even if the flow of small several times, but you pay the cost and profitability of the advantages.

The number of searches but the competition is small keywords exist, but not very easy to dig, mining out is not very suitable as the main keyword. Such words are not good location, you can be used as the site's two-level keywords, so through a variety of SEO keyword tools to dig, and then do optimization. The primary keyword should still stand at a higher starting point.

There are some common sense points you should not forget, the keyword must be relevant to the content of the site. Unrelated words, to do the home more difficult, bring more traffic can not be converted, if you are for pure flow and choose such a keyword may not, but you will be faced with the search engine of the existence of unfriendly and punishment, for users, affect the user experience, then there will be no return visit rate. Such keywords I decided to often waste our bandwidth and server traffic, do not long.

Choose good main words, we often also through the competitor website analysis, Google keyword tools, baidu index and other SEO tools to obtain a large number of long tail keyword. In order to determine the other columns of the two-level keywords. So there is a question is, a site from the overall view, the reasonable layout of the keywords should be what kind of? How to achieve it? This has to have a certain keyword layout strategy.

Site keyword layout of the article there are many, I first saw the SEO keyword Whole station layout article, and later also saw the SEO actual password in the Zac of the keyword layout analysis. They all think that the most suitable keyword layout is the pyramid, no doubt, SEO industry people are also such recognition. Then is not each site is this to analyze, to implement it?

After identifying the core keywords, we started to expand the keyword, through the above mentioned a variety of keyword tools and competitor website analysis obtained. This group of two or even the next level of keywords often have dozens of to hundreds of, we must do a good job distribution. Now many do SEO or webmaster are easy to make the problem is that all the keywords are stacked in the home page, through the home page to optimize, do any keyword anchor text inside and outside the chain are home. This is very bad.

Apart from the core keywords, we will be the remaining keywords grouped by content relevance, so you can understand the setting of the column channel will contain what keywords, and then these keywords by competitive heat rating. In the home page no doubt placed our core keywords, but also the most competitive word. Then put the two-level target words, such keywords also have a certain degree of heat, so set as the main page of the key words. The next step is to place fewer search keywords and place them in the next level of directories or even content pages for optimization.

In this way, keywords at the level of convergence. The more the lower the keyword, the smaller the search, as the content page updates, the bottom of the long tail keyword will be more and more. The bottom of the keyword optimization is also on the first level of the key to optimize the effect. With the passage of time, SEO optimization work of the promotion, the overall weight of the site to enhance the effect will be very surprised you, as long as you take out the executive force, adhere to do, ranking is only a matter of time.

Article from the Rookie SEO forum www.seo147.com, welcome everyone to reprint the exchange, I wish you webmaster friends in the year of the Rabbit, but also wish A5 to do better in the coming years, this will be able to provide more convenience and help for the webmaster, thanks to all of the 2010-year.