Develop new channels! Learn to open a roadside billboard

Into the "reinvestment" phase of the good future (the original thought) is in some business to try new brand promotion and enrollment means, such as the recent learning and think school in Guangzhou to put the bus billboard. In Guangzhou Fangcun and other places, the new billboard has been replaced: white white, advertising language as "learning and thinking school-China's leading primary and secondary schools online learning platform." No similar ads have been found in other cities. Its e-degree for the representative of the site group, has a certain number of its own flow, and the belief that "reputation is more important than visibility", so learn to think is the traditional institutions less to buy brand advertising and Baidu keyword. Roadside ads belong to the typical brand advertising, this move has any particular meaning? The main body of the advertising is to learn and think school, the first is to increase the investment in schools business, strengthen the brand after independence. Learn to think CFO Kaufman revealed that the 2013 financial year online business losses of 6.5 million U.S. dollars, 2014 fiscal year is expected to lose 700 to 8 million U.S. dollars, that is, increased investment in online business. and brand building may be one of the important expenses. On the other hand, e-degree and other stable flow may not be able to meet the development of school--Zhang Bangxin said online education 3-5 years will be able to see hope, as a good future online education products, schools must be faster, some new channels to recruit to try. Put the city is also very representative: Beijing is learning to think of the base, regardless of face-to-face or school has been a considerable infiltration; Shanghai is growing fast, but at the same time facing the competition of many local institutions, Guangzhou as a first-tier city, expanding the space is still relatively large. Take offline as an example, the first half of the study and think in Guangzhou added 3 teaching points, the total reached 13.