Under
the new coronavirus pneumonia epidemic, some SMEs have used digital and network empowerment to realize the resumption of work and production, turning crisis into opportunities.
Recently, the Ministry of Industry and Information Technology released the "Special Action Plan for Digital Empowerment of SMEs". Experts said that the new coronavirus pneumonia epidemic has prompted more
SMEs to accelerate the pace of digital transformation, and has grown into a "little giant" enterprise with "specialization and specialization" (specialization, refinement, specialization, and novelization).
Transformation is "imminent"
"Everyone must not buy unquarantined hogs. The hogs you just bought should be quarantined separately ..." For several days now, in the Feilong Feed Co., Ltd., Xinhua District, Shijiazhuang City, Hebei Province, the breeding technicians broadcast live weekly "Hogs" Disease prevention course.
"Don't meet offline, face-to-face online, this new type of marketing achieves both epidemic prevention and service." An Dianjin, chairman of Shijiazhuang Feilong Feed Co., Ltd., said that this online live broadcast and customer interaction activities are well satisfied. Customer needs inside and outside the province. At present, the company has recovered 100% of its production capacity and 98% of its employees are on duty.
During
the new coronavirus pneumonia epidemic prevention period, many small and medium-sized enterprises such as Shijiazhuang Feilong Feed Co., Ltd. took the initiative to transform through the Internet and survived adversity. Some enterprises also realized production innovation, marketing innovation and management innovation through digitalization and intelligent transformation to turn crises into opportunities.
On the production line of the workshop of Hangzhou Nuobang Nonwoven Co., Ltd., several staff members operate the automation equipment and run it quickly. Through the large screen, all the data of the company's 6 intelligent production lines can be seen at a glance. According to Zhu Huiquan, the company's administrative director, this is one of the company's recent efforts to promote the construction of a smart manufacturing digital command center.
Affected by
the new coronavirus pneumonia epidemic situation, many enterprises face the "return rate" of employees in the initial stage of resumption of work. Why not accelerate the realization of
enterprise digital transformation? The company made up its mind to complete the intelligent upgrade of the production line. Today, only one employee needs to operate a restored production line. After resuming work on February 10, the company quickly resumed its production capacity. The backlog of orders in the early stage was quickly completed, and new orders came in droves.
"Under the influence of the new coronavirus pneumonia epidemic, the urgency of SMEs to realize digital transformation as soon as possible has emerged." Pan Helin, executive dean of the Digital Economic Research Institute of Zhongnan University of Economics and Law, said in an interview with reporters that the epidemic led to work stoppages and market shrinkage. SMEs are more affected.
Digital transformation is a new way to break through, which helps SMEs improve their management and build new competitive advantages. It is also the key for SMEs to shape their long-term competitiveness.
Towards "specialization and specialization"
Small and medium-sized enterprises are a new force in national economic and social development. During the new coronavirus pneumonia epidemic prevention, how can small and medium-sized enterprises be stable? Qin Zhihui, deputy director of the SME Bureau of the Ministry of Industry and Information Technology, said that small and medium-sized enterprises with the characteristics of "specialization and specialization" (specialization, refinement, specialization, and novelty) showed stronger resistance to risks during the new coronavirus pneumonia epidemic prevention period, which fully explained the guidance The small and medium-sized enterprises' development path of "specialization and specialty" is an important measure to enhance core competitiveness and achieve high-quality development.
SMEs are going to be "specialized and special", embracing the Internet and achieving digital transformation are the key tricks. However, due to the long-term problems and the impact of
the new coronavirus pneumonia epidemic, SMEs face many difficulties in achieving transformation and upgrading.
According to Panhelin analysis, on the one hand, the digital transformation of enterprises needs strong human, material, financial and technical strength as support, which is difficult for many SMEs to bear; on the other hand, some SMEs have backward management methods and business models. The problems of unity, higher operating costs, and difficulty in capital turnover are not clear about the path of transformation and development, lack of integrated application capabilities, and higher trial and error costs.
Become a "little giant" enterprise
Only the realization of digital transformation and the development path of "specialization and specialization" will it be possible for small and medium-sized enterprises to grow into "little giant" enterprises with anti-risk capabilities and achieve long-term development.
A series of targeted measures are frequently launched. On February 9, the Ministry of Industry and Information Technology issued the "Notice on Resolving the New Coronavirus Pneumonia Epidemic Situation and Helping Small and Medium-Sized Enterprises to Recover and Resume Production and Overcome Difficulties", proposing to further strengthen innovation support for SMEs and support digital transformation of enterprises. On March 19, the Ministry of Industry and Information Technology issued the "Special Action Plan for Digital Empowerment of Small and Medium-sized Enterprises" to promote digital, networked, and intelligent empowerment to help small and medium-sized enterprises to resume production.
It is reported that many Internet companies have also launched a variety of services for SMEs. Alibaba Company announced that it has launched the special action "Spring Thunder Plan" to support small and medium-sized enterprises after 11 years, giving full play to Alibaba's digital capabilities, starting online foreign trade upgrades, helping foreign trade to develop domestic sales, creating a digital industrial belt, and smart networks to help agriculture Agricultural and financial support measures such as "supporting one another" help small and medium-sized enterprises not only survive the immediate "crisis" but also find "opportunities" for the future. "We will make full use of Alibaba's 20 years of commercial and technological power, and through a series of hard-core initiatives, we will create new supply, stimulate new demand, and promote new trade, while fully promoting the construction of new infrastructure for the digital economy era. All necessary actions to help small and medium-sized enterprises to overcome difficulties together, "said Zhang Yong, Chairman and CEO of Alibaba Group.
At the same time, platforms such as Feishu and Douyin also launched the "SME Growth Engine Program"; Baidu released "free and open artificial intelligence technology to help traditional enterprises with online transformation and comprehensive marketing empowerment" ...
"It is necessary to coordinate the" supply "of Internet companies and the" needs "of SMEs. Pan Helin believes that Internet companies should work hard to help reduce the transformation costs and improve transformation capabilities of SMEs. Facing problems such as transformation costs to avoid
digital transformation, we should seize this opportunity and turn crises into opportunities.
