Discuss some common misconceptions about optimization

Abstract: Search engine optimization into China is also only a short period of 5 years, while the optimizer has been surging, the quality of the optimization staff is uneven, and some people have seen a tutorial on optimization that they have understood the real optimization, and even some boast dare

Search engine optimization into China is also only a short period of 5 years, while the optimizer has been surging, the quality of the optimization staff is uneven, and some people have seen a tutorial on optimization that they have understood the real optimization, and even some dare to take the list, When they found that their ability could not do a good job of keyword rankings on the dead horse when the live horse medical use black Hat method. And some people are the real system learning optimization, they are real material optimization personnel.

At the same time we can find out what educational institutions to set up the optimization of the professional, the reason is very simple, the search engine is constantly changing, and this is easy to make us produce some misunderstanding, and even blindly to pursue these misunderstandings, leading them in the optimization of the road to do a lot of detours. Here are some of the most common misconceptions about optimization, hoping to help.

Misunderstanding a wrong Baidu related domain as a site "outside the chain"

Do optimization are like using a variety of query tools to query our website data, the author commonly used webmaster tools webmaster Tools, in these optimization tools have a chain of Baidu data, and the author found that a lot of optimization peers, it will be the chain as our actual site outside the chain, and then every day in the attention of this data, Excessive attention, Baidu updated, and some friends will continue to shout in the Forum my chain and drop for example, or my chain up a good thousands of, more than any boss will take this data as a test member of the standard, which directly led to the use of mass tools to complete the task of the consequences, The long-term harm to the site I do not discuss the details.

At the same time I would like to explain, in these webmaster tools this outside the chain of data is not the actual chain of the site, in the past we query outside the chain of the way is through the Yahoo Reverse link query, but last year Yahoo closed this portal, Now we query the way outside the chain can only use Google link links query part of the high weight of the chain or use of foreign Web site query part, at present webmaster tools inside the reverse chain is actually Baidu related domain, Baidu related domain is divided into effective outside the chain and invalid chain, if we all think is the site's outside the chain, is tantamount to harming our website.

Misunderstanding two to the so-called "Baidu weight" blind worship

The author in the Bubble forum often see this post: "My site Baidu weight down again" or "my Baidu weight in a few days, how much", first of all we need to clear Baidu weight with the official Baidu without any relationship, Baidu weight originator is Love station network, Baidu weight of the proposed PR does not lag behind to the domestic webmaster a certain comfort and the goal, and the author found that a lot of optimization staff will blindly worship Baidu weight, every day to see whether there are changes, and some optimization personnel also regard this as a friend chain exchange of a test condition.

Of course, the author here is not the weight of Baidu beat, Baidu Weight can also reflect the site from the side of the flow. Here the author wants to say the misunderstanding is those blindly worship Baidu weight optimization personnel, the author thinks that the weight of Baidu is just one of our many site quality judgment reference, not its decisive role of factors, optimization personnel do not need to blindly worship this, in other words, your Baidu weight even in high, flow more, if there is no conversion rate, Not meet customer access requirements, everything is in vain.

Misunderstanding three excessive to pursue the number of sites included

Whether Baidu or Google included, for our site is a basic factor, in this point on Google's technology is significantly better than Baidu, and at the same time I also noticed that many peers will blindly think of the site included more and better, misunderstanding the site more than the ranking may be better, and to blindly pursue the number of included , think that many of the site is very good, a lot of optimization staff every day in the way to improve the site included, every day to see if the drop will be very depressed, if the rise of the thought of their own satisfaction, but for the inclusion of you have a real analysis?

The more you have, the better it is a misunderstanding, for our site is not included in the quantity and quality, if we are included are all our target users do not need the garbage content, even if included again high is in vain, our included to ensure that each page for our target customers are to have value. Search engine user Experience sharing interactive era has come to meet the user is the king.

Search engine algorithm has been changing, we just keep updating our ideas every day, discard those old misunderstandings or ideas, believe that your optimization will be made vivid.