Discussion on how to effectively carry out network marketing in hospital websites

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Yesterday, a friend of the hospital asked me how the Web site to network marketing. We will discuss this issue today. The so-called network marketing as its name implies is the Internet as the main means of marketing activities, is to allow users to buy our products and services. For the hospital, is to the greatest extent to improve the patient's hospital outpatient and treatment. This includes the hospital site traffic rate of conversion and other knowledge. Now almost every hospital has its own network marketing department, the hospital monthly promotion costs should not be underestimated, ranging from thousands of to tens of thousands of yuan. Why is the effect big? The author thinks that the hospital network marketing should also have the following points.

First, the hospital class site itself to do a good job SEO optimization. Remove redundant code from the site, reducing the volume of the home page. Web page Opening time will be shortened, but also to search engine friendly. If it is a specialist hospital, the choice of key words is the best specialist disease name. This is intuitive, can increase the site's precision users. also valuable to users.

Second, the website should have the essence of special and refined content. such as medical information, successful treatment cases and so on. Daily release some original content, the collection of articles to modify, as far as possible to achieve content uniqueness. This will not only increase the search engine included, but also can increase the user experience, and then sticky users.

Third, the hospital class website must have the specialized on-line customer service system. such as 53KF, business communication, etc. Online appointment does not represent the hospital visits, customer Service Commissioner comprehensive quality is very important, to have a wealth of professional knowledge and communication skills with users, more importantly, be patient. Hospitals to promote professional image and brand awareness, the application of 400,800 free telephone is also a good way.

Four, usually add some hospital QQ group, and the group administrator good relationship. In order to be in the group to send a number of hospital marketing ads. Join dozens of of such QQ group every day, perseverance, don't be afraid to be kicked out. This kind of promotion works well, and can also send group mail.

Five, go to Baidu know, Yahoo Knowledge Hall and so on to answer related questions. Then cleverly add your own hospital URL behind the answer. For example: * * Disease Reference Hospital: your website. So unknowingly advertised their own website.

VI, is to go to the relevant medical forum published academic posts, the content of the post must be professional, so as to attract users to read. At the same time to create relevant content of the blog. The name of the blog is named after its own hospital name or some kind of specialist disease. Add a few related medical articles every day.

This article only makes a simple analysis to the hospital network marketing. The network marketing needs the long-term unceasing research groping.

Author: Wang Jian

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