Discussion on search engine by keyword of page title stack

The title of the page is a high generalization of a webpage, generally speaking, http://www.aliyun.com/zixun/aggregation/10411.html "> The title of the homepage of the website is the official name of the website, and the website article content page title is the article topic, the column homepage title is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.

For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.

A few days ago, to know a travel site responsible person, his site just from an agent there to come back, their own independent responsibility, the knowledge of the construction of the website is Greek, do not know how to promote. See "My company website is mine?" He also said, the most depressed is: in Baidu's search, can hardly find, Baidu Search, people do not know his site, now in order to improve Baidu rankings do not know how to proceed.

I said, to improve Baidu's ranking, there are many aspects, almost including the site construction and promotion of all aspects. I asked him to take a look at the station, as soon as I opened it, I looked at the long website title and piled up a whole bunch of keywords:

"<title>** Travel |** Travel Network |** Travel Service |** Hotel reservation |** Travel Route reservation |** Tourism portal |** Tourism Forum |** Travel Peer information publishing platform--** Tourism Network </title>"

I saw the title of the site, feel the problem came, do not say that the site is how to promote, such as the title of the site, Baidu has a good ranking? I'm afraid not.

China's vast territory, strange mountain different water more! Travel site, you just enter a province after the name of the name plus "Tourism Network", on the top-level domain site can also find 10 or dozens of out of the fierce competition, if not to pay attention to the site's promotion and optimization, it is not easy to win the opponents in such as Lin.

In the site optimization, one of the most important factor is the site's title tag (title tag), like the top of the tourism Web site title, is the past for Baidu optimization of a way. At that time, Baidu, there is no smart now, you can pile up some keywords to improve the possibility of Baidu search. But now the Baidu is different, you so title, can only be Baidu think of the spam site, you do not think Baidu is a robot, the keyword heap together, now Baidu also has its own thinking.

So how do you get a good title? I think it would be appropriate to use a streamlined headline that appeals to the user. This tells the search engine website mainly does this, the website content also revolves around this title unfolds.

The title of the website should be attractive enough to the user. When your site is listed in the search engine, the title of the site is from the title tag. The user is deciding which website to click, to a large extent, depending on how your title is written. Like the top of the website title, even if it is searched, see a bunch of keywords, and do not know what to say, it is estimated that people will not go to click.