Discussion on the development prospect and operation of skill exchange trading Network

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To understand the skills Exchange network, there are several definitions to be identified first:

1, the technical guest, also is called the Geek, the English word geek transliteration, in the American slang to refer to the intelligence outstanding good scholar and the intellectual. The term "technical guest" can be defined in China as: through their own technology, knowledge, experience, to provide others with the Internet or the reality of the services of the people.

2, skills, including technology, knowledge, experience, not only refers to technology.

3, skills Exchange, not to profit for the purpose of the skills exchange between the technical guests.

4, skills trading, profitability for the purpose of the performance of the technology, the use of their own skills, knowledge, experience to serve others, access to capital gains.

The General Skill Exchange Network only provides the skill Exchange service, the website which provides the comprehensive service has the easy to run the network (http://www.yesban.com), easy to run the network for the technical guest, first is displays the skill, obtains the latent transaction, the second is the Exchange skill, obtains the need free; Four is in the easy to do the net to reward or accept the task, carry out the activity of Wei Guest. Easy to run the network is a technical sales network, skills Exchange Network and Granville Guest network as one of the skills exchange, trading platform.

I. Prospect analysis of skill exchange trading Network

The skill exchange and the skill trade all have the objective market demand, provides the comprehensive service the skill Exchange Network market demand undoubtedly, the so-called prospect is said that this kind of website can grow and develop, to the profit. I think the skills Exchange network in the development of a number of features, 1, to exchange trade skills to attract users, the network of the real. 2, the advantages and disadvantages, to forsake the mission more than a task of submission mode, take a one-to-one trading path, of course, the premise is to attract the weight of the technical guests master. 3, vigorously develop the technical guest office, take the technical passenger packaging, the promotion path, becomes a kind of unique talent net. 4, other ways to discuss.

Analysis on the profit model of skill Exchange Network

The initial can be extracted skills Trading Commission, advertising revenue-oriented, the Web site can be developed after the development of certification, packaging, promotion to earn publicity fees, can be joint ventures to carry out the competition to earn sponsorship fees, advertising fees, and technical cooperation to carry out skills training to earn training fees, certification fees. In short, the skill Exchange Network's core product technology guest, the technical guest is the talented person, is a high-end talent, seize the talent, you can do anything, what headhunting, training, publishing, patent promotion, as long as you can make the site booming, you do not want to make money, because you seize the world's most scarce resources-talent.

III. promotion strategy of skill exchange trading Network

1, perfect and vigorously publicize the culture of the technical guest.

2, Multi-angle of the soft article report, and even write the "Technical Guest Diary" TV series script.

3, perfect promotion plan, from the promotion goal, promotion plan, promotion way, promotion implementation, promotion feedback to the promotion appraisal to be as a campaign dozen. To make full use of news, soft text, comments,

The exchange of experience and other weapons in various networks and the reality of the media, a variety of professional forums, professional groups to carry out the fight. To co-ordinate arrangements to "win first victory and then spoiling, defeated First battle and then seek victory" Sun Tzu's Combat principles of War as a guide.

4, with the professional original website cooperation, such as committed to the site's creative laws, web site reviews, website planning of the wonderful Create network (http://www.miaochuang.com).

Iv. Some suggestions on easy-running network

1. Develop Skills Promotion Business

Actively inviting celebrities in the industry to set up offices in the easy to do, free to help them promote skills, with the help of celebrities in the industry reputation and influence, to drive easy access to the network and visibility, to help both skills trading, access to trading commissions.

2, the establishment of "industry celebrity list"

Technical customer registration and set up an office, in the background to apply for "industry celebrity list", fill out a resume, published works cases, show the third party reports. After the audit recommended to the industry celebrity list. Industry celebrity List has user comments function, visitors can query and comment, to gradually improve the celebrity evaluation mechanism. In the early days, if you can contact 10 industries, 10 or so celebrities in each industry, and their skills focus on different, not too much conflict with each other, with the influence of the hundreds of celebrities, so can quickly expand the influence of the site, quickly promote the development of the website business.

3. Develop Skills Agency business

This is for more busy, do not want to directly and customers business of the industry celebrities, easy to do network agent their business network to negotiate the right to help them open and manage the office. The current significance of this is to use their visibility to gain visibility of the site. In short, you only have to serve the industry's technical guests in order to get the recognition and support of the technology. The website develops, naturally does not worry the profit point.

As an intermediary and trading platform for users and technical customers to provide information, arbitration and guarantee services, to earn fees, money is the essence of service costs. Skill Exchange Trading Network whether it is early through the transaction Commission, advertising revenue and other means to profit, or later to carry out a variety of value-added services to profit, the premise is to do a good job on the technical services, improve the visibility of the site and the activity of the technical guests.

The basic development strategy of skill Exchange trading network should be service, service users, service technicians, excavating and satisfying the needs of both sides, continuously perfecting the process and function, allowing users and technicians to obtain better service experience, which is the success of any service platform.

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