Discussion on the plan of website construction for small and medium-sized enterprises

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Enterprise website A prerequisite is to have profitability, otherwise the enterprise to build the site is meaningless, is to do the brand site is also in order to profit. A website that cannot bring profits to the enterprise is no effect to the enterprise. Then the small and medium enterprise website should develop a complete plan in the initial stage of construction. The website construction Plan plan needs according to the enterprise nature carries on, below I from the lottery industry website Construction case, shares the plan with everybody to consider from which aspect.

1, clear the purpose of their own website construction

According to the company's products, sales channels and the object of sales, and so on, clear their website is information service-oriented website, or sales, sales service-oriented or comprehensive web site. So in the construction of the lottery website system, I first determine the purpose of good website construction, mainly to sell products, a lottery marketing station. Not all need to sell goods, and not all products are suitable for online sales. For example, the focus of corporate customer sites is in the process of cooperation between enterprises in the role of and do not need to like the consumer-oriented web site as much as possible to increase browsing rate, such as Coca-Cola, Kodak did not sell their products on the Internet, the site is only they set up an image at the same time, provide customer service a tool just, is part of their overall marketing strategy.

2. Understand the target market of the website

Are your clients business or individual consumers, and where do they come from? How is their information level, is often the Internet? What languages do they mainly use? What service information do you want to know primarily? What about the level of their purchases? What kind of browser is the main use? This is where I'm building the Lottery website system http ://www.yikuyun.com/the site before the careful consideration and analysis of the work. Of course, different industries of the corporate web site, the problem will be considered differently. I am understanding the target market of the lottery website system site, I mainly from the competitor's website analysis, after analyzing the user wants to understand the information, this will decide after the website content construction direction, does the website which the user likes content is the good website. It is impossible to understand this detail when you first set up a Web site, and the content of the site needs to be adjusted to the depth of your understanding of the consumer.

3, clear their competitive advantage

In the 2nd I have mentioned the analysis of competitor websites. Clear the competitive advantage of the lottery site system site, analysis of competitors who are products compared to them, you in the goods, prices, services, brands, distribution channels and other aspects have what advantages? Competitive Advantage can you learn? How to determine your own marketing strategy according to your competitive advantage?

4. How to provide information to your customers

This piece of content is the website construction important step, the website frame design from the user's visual angle consideration, but actually to my lottery website system site to bring the transformation or the content. Site content to be updated from time to time, unchanging things customers are unwilling to see. Information is centralized in the Site editor update, release or by the various departments themselves update, release? The specific words can be considered according to the characteristics of their own enterprises. My Lottery Website system site information is mainly our editorial Department for unified Update. Of course we need to be the product department to communicate, product upgrades or new products on the line need to notify us in time, by our editorial staff unified update.