Distributor management Action Breakdown training materials (eight)

In the last section, we learned about the basic skills of salespeople when negotiating and encouraging their willingness to cooperate before a dealer cooperates. The main points are as follows: 1. 2. Create Environment 3. Thick and not silly 4. The nine days off moves on top of the 5.　　Bi-directional Communication This section will further learn how to communicate with distributors and develop new market development plans for specific methods and common patterns. Combat Action Training: the development of new marketing plan and communication of specific "routines" Sun Tzu: "The Army of impermanence, water impermanence shape, can because of the change of the enemy and the winner, that God."　　It is necessary to skillfully use the law of war, but also understand local conditions, according to the situation of the enemy flexible response. Business negotiations also when this, the last section of the dealer negotiations 5 basic skills, but "internal strength", rather than specific action.　　After listening to the class, the students have to prove through practice, experience many times in the application of success or failure, to "use freely, send and receive by heart", really become their own skills. Business negotiation skills can teach you a number of fixed "routines", truly "from the concept of implementation to the action of decomposition, so that students in the morning after listening to the afternoon can be used" effect? The author set up many years of front-line sales experience, according to this part of the dealer's common doubt psychology, often asked questions, summed up targeted cracking methods. Students skilled master can play "see Recruit and remove strokes" "One recruit the enemy grasp hand" effect!　　The specific contents are as follows: first, the negotiation "routine" background: Dealer Psychological Analysis: As mentioned in the last section, dealers face the new manufacturers, excited (there are new opportunities for money) and worry (in case of doing bad to lose money) two mentality coexist, sales staff to do is to its excitement psychological "mention" up, mentality "pressure" down. Most businessmen do business, the first thing in mind is not to make money, but how to do not lose money?　　So in the process of communication with dealers in the market development plan to pay attention to the priorities of the negotiations, the first is to let dealers feel that our products do not lose money, security, and then is how much money to make. Second, the negotiation "routine" specific "tricks"-Let dealers feel "will not lose money" Method 1, through the business staff's good personal image and professional quality so that dealers feel the strength of the manufacturers dealers eye salesman's quality on behalf of the quality of the manufacturers, many salesman in the behavior of small mistakes (such as: not punctual, disheveled hair, The trademark of the suit sleeve is not demolished) will let the dealer feel this factory does not have the strength, cooperates with this factory not safe. Therefore, the business staff must first from punctuality, personal demeanor, speech ... More↓↓↓