Do not confine to SEO to talk about the diversification of promotion

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Now many novice ideas are very limited, they think that do a site must be SEO, and only do SEO, then you are completely finished, the fate of their own site to the search engine this is a very, stupid thing, if your site in just a few start, suddenly encountered Baidu ventilation, Put your site to K, like in 6.28, your site yesterday from Baidu's traffic is 1W, suddenly your site traffic almost no, think about, there are a few webmaster not to scold Baidu, there are a few webmaster and not calm, then you also talk about what SEO. Network promotion There are many ways, not necessarily limited to SEO.

We are trying to analyze the current traffic routing:

1. Navigation Station

Like hao123 such a site can bring more traffic, if you are a large site, enterprise station, then I feel that in the early days of the site, you almost no any of the traffic from the search engine. There is no need to talk about SEO. If you put some ads in the navigation station, of course, so the flow will get a lot, like you to hao123 such a site to put an ad, every day with the flow is absolutely 10w+, but it is really such a high cost, but compared to the bidding, or more affordable. A lot of big companies they do SEO at the same time they will do a kind of strategy. Accumulate some loyal users to the website early. Accumulate a certain reputation this is also a very important thing, because only let users think your site has access to the value, then he will visit. Of course for SEO is a not calm approach, because the investment is very big. Now many even do not want to do SEO to spend that money, so let alone this, so for small and medium-sized enterprises and personal webmaster, such a way is completely not achievable.

2, SEO

I think there are a lot of people on the concept of SEO is not thoroughly understood, think SEO is just to the site rankings, even Baidu Encyclopedia explanation is search engine optimization, Forbes also think: I think 10 years ago you said this concept does not have any problems, but I think this concept should be wrong, I think the current SEO concept is based on the user experience, as well as the site value of the search engine optimization, and not only to do search engine optimization, SEO so the industry will never die, because not only because the search engine exists, but the difference exists in the user experience, If your site is worthless to users, it's a shame, others will not come to your site, then SEO is to promote this piece, so that your site has access to value, so that users viscosity, and so on, Forbes did not really understand what SEO is, no matter what the site is to do is need SEO, why? , in my opinion SEO is not just the result you see, there is a good ranking in a hot keyword. And the user experience, as well as the promotion of the value of the site.

3, Im Tools

Many people to the promotion of the IM tool to forget, why say so, Im tools can say a very good thing, we do not mention, but everyone is still in use. Because of our QQ, our yy are very good IM tools. Im tools to bring the flow of the site orders, will never hoe search engine, because, is one-to-one, although said WEB2.0 enhanced the site between visitors, but for IM tool interaction, it is not worth mentioning. Many people know the prodigal son, neither from the Chinese gang nor from my blog, because I did not open a blog. But through IM tools, I'm lecturing on it. People love to know me, that day I remember also the number of not more than hundreds of people. Can the search engine achieve this effect? then using IM tools to marketing is absolutely a very good thing. For example, QQ group promotion, can pinpoint the amount of our traffic. But a lot of people never do it. It's also a sad place for me.

4. SMO

In recent years, due to micro-blog, bar, and so on a series of social media rise. The search engine traffic has been divided a lot. And then like social media, why let the rise. Personal view of the interactive greatly enhanced, this kind of social media are a bit in the development of IM tools, in the traditional web site above again enhance the interactivity. For example microblogging, you can reply at any time do not provoke hair, some like chatting. And I think the microblogging forum has gone beyond the IM tool because he is a pair of N, his content, and will be shown to your microblog fans. Then for the site, only visit your site to see your information. The future of the SMO is definitely a good thing, for example: If you are a fan, then the information on his site is not subscribed to, and then he uses social media tools to update the information on his website through Weibo to show you, most likely you will click. SMO I think the potential of the future is very large. and the use of IM tools, such as the combined effect is more good.

Finally say a little, do not put eggs in a basket, the site not only to do SEO, to cooperate with a large number of network promotion means, our website to promote the ultimate, this is the effect we need most.