Do seo! The eight Steps of website optimization

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Many friends although learned a lot of SEO knowledge, but when he began to optimize a website, but not to the point. Here to share some of my eight steps to optimize the site.

The first step: keyword selection

Key words are very important, if wrong, is tantamount to naught, the first step of site optimization, be sure to lock their own site keywords.

1, List directional keywords, such as industry, belong to the region!

2, the use of search engine statistics tools to find more keywords and hot keywords, the general best use is Baidu related search.

Baidu related Search

http://d.baidu.com/rs.php

Baidu Index

http://index.baidu.com/

EX: Here's an example of my website xining rental network www.xnzufang.cn

In the early days of this site construction, I was meant to build a real estate website, but Xining Local already have a few strong and be Baidu very weight of real estate website, but Xining Local is no rental site, so I started from here, the original found in Xining rental this keyword in "xining" Baidu related search in the top 30, Later, at the same time, for example, more relevant to the Xining rental related keywords, together to do! Now the effect is very good, search engine search "Xining rental" "Xining Rental Network" "Xining Rental Information" and other keywords are ranked first!

3, English keyword tool, I take the following station:

Https://adwords.google.com/select/KeywordToolExternal

Http://inventory.overture.com

Http://freekeywords.wordtracker.com

The second step: the choice of domain name

First, the choice of domain name is very important, need many considerations

1, from the perspective of users:

Easy to remember, personality and other characteristics is very important, this I do not long-winded, of course, is short, easy to remember to live.

2, from the search engine point of view:

Baidu more culture, especially like Pinyin, can only identify a representative domain name.

EX: My website "Qinghai Flower Net" www.huaerwang.cn

First of all, I chose the "flower net" as the domain name of the site, because I need to rob Baidu's "Qinghai Flower", "Qinghai flower net" this keyword, but also user-friendly memory, very good remember the name "Flower Net".

Step three: The writing of the website Tiele

Any search engine would like to know your site's search classification, and then do a correct evaluation, and Baidu prefers to read the site from the title.

Title of the writing is particularly critical, in the title must be a lot of attention to the amount of keyword accumulation.

EX: Flower Net title:

(Qinghai Flower net--huaerwang.cn-Qinghai Flower, Qinghai Flower video, Qinghai flower aria, Qinghai flowers upload)

First of all you need to show the name of the site, and then open with a horizontal bar, again you need to fill in the key words, but tens of thousands of words do not communicate too much, and can not repeat the word, otherwise will be the search engine that is cheating.

Do not blindly in the title of piling up keywords, this is most people often turn the error. A real SEO very reasonable site, is a can not see a deliberately optimized traces of the site.

Fourth Step: Hyperlink structure of the website

Optimize the site's hyperlink framework, to improve the search keyword rankings, backlinks are between the page and the page, not between the site and the site. Therefore, the links between the internal pages of the site, but also reciprocal links to the ranking is also helpful.

1, URL optimization:

To optimize the URL of the site to a higher weight of the URL, such as HTML, for static and other models.

2, page link optimization:

Do a good job in the site links between various types of pages, this is very important, this is done, you can use the site's internal links, for the key keyword pages to establish many backlinks, its own site many times appear in the station's domain name, such as open DZ Forum Interference Code is also a good choice.

Fifth Step: Website content strategy

1, enrich the content of the website:

To enrich the content of the site, there is no doubt that, if users see your site empty, nothing, who will like your site it? The website has content, the user likes, the search engine also likes.

2, add some original content:

Garbage stations do not have the original content of the site, although the content is rich, search engines will not like it. So a website, as far as possible to have a part of original content, this is also Baidu K garbage station reason Kazakhstan!~.

Sixth step: Optimization and Perfection of Web page details

1, the layout of the Web page layout:

Mainly reasonable use of H1, fervent, alt and other annotation tags, in the Web page to highlight the core keywords.

Remember: Do not put all the pages of the pictures are added alt annotation, just want to be the most important picture, as the product picture, the character picture plus a reasonable description on OK.

2, the recommendation of the internal Web page:

As I said before, backlinks are between Web pages and Web pages, not between websites and websites. So the links between the internal pages of the site, but also reciprocal links, the ranking is also helpful, so the site can recommend the page.

Seventh Step: Site Map production and submission

about how to make a site map, if there is no technology, can be developed online

If you have fewer than 500 pages on your site, it is recommended that you use the online site Map production tool:

http://www.seo.net.cn/sitemap/Open this page, enter your URL, and click Start, a few minutes later, this online tool will give you the XML HTML txt three different formats of the site map, and then you directly download to the local computer.

There are also a number of professional map tools, here to recommend you a very easy to use the free site Map production software: Site map Builder official download Address: http://www.sitemapbuilder.net/downloads/ Sitemapbuilder.zip download, installation, installation, you can use to make site map, the operation is very simple, we can go to try.

Note：

Google: Request the use of XML-formatted sitemap

Yahoo: Request to use the TXT format site map

Step eighth: Develop a plan to increase the reverse link

The previous work was done, the most important thing is to make a reasonable increase in the reverse link plan, such as the increase of links, in the PR high blog to do promotion, and so on, a lot of methods, it is worth everyone to study, and then according to the plan step-by-step to do, get good rankings is only a matter of time

Remember: You can't quickly add a lot of high quality backlinks in a short time, so you're in danger.

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