Do the station two years to SEO optimization Five points experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I do SEO site optimization time is not short, more than two years. This period of SEO optimization change trend has a more profound experience. We often see a lot of stationmaster in A5 article behind the message, the effect is "old article, nothing new" and so on. In fact, think carefully, many times is not no new, but the law of SEO is so, sometimes we repeatedly stressed that the essence of things, is the nature of SEO. Now to sum up, one of the most important is perseverance, perseverance is victory.

I. Structural optimization

First, it is important to optimize the physical structure of the site. Generally, we do not encourage webmasters to keep all files together in the root directory, while advocating the creation of new subdirectories according to the column content, and should try to use more meaningful directory names, such as Pic,css,js,topic,index, but here to pay special attention to the prohibition of the use of Chinese names, Especially for English SEO optimization should eliminate the Chinese directory. In addition, the directory name is too long and taboo, url is the shorter the better. For example, we should not change the directory such as SEO to Sousuoyinqingyouhua, because the search engine must read the common word seo. Adding keywords appropriately to directory and file naming rules is also an important way to optimize SEO. Reinforcement is the key phrase, and must be separated by separators (what we call "participle"), the proposed use of hyphen "-" to separate, some webmaster like to use space, in fact, in some search engine processing often Vullo space. Finally, the site directory structure of the level of impact on the SEO is also very large, the more simple directory structure, search engine is easier to access. For Baidu, given the site's domain name, pages and directories and weights are significantly different. When participating in the keyword ranking competition, the domain name level link has the obvious superiority rank, but the directory level second, the page level weight is lowest.

Second, link optimization

For small and medium sites, if your site more than dozens of pages, then you have to do a good job of internal link allocation, only in this way to better use of external links. The chain is one of the most important factors that affect the ranking of websites, SEO workers are also the topic of our talked, and recently a lot of friends constantly ask me how the chain is done, so I intend to make a summary, the results in the forum to see a friend summed up very good, so turn around to share. General SEO operation process is to first determine the site keyword, then set up the site, and then is to add content, these are done after the construction of the chain, and many times the chain will directly affect the final ranking, the current popular and most use to get outside the chain of ways and means to use free Blog, forum posts and signatures, Through the soft text to get outside the chain, links and so on. Of course, in addition to these, the site will be submitted to some network pick or network favorites, some SNS community and friendship Link Exchange platform is also a good choice. In foreign countries, the most popular approach is to use social networks to obtain high-quality outside the chain, which we Chinese webmaster can learn from.

Iii. Content Optimization

We know that doing the site is to do content, content for the king, can be said content is a site's soul, a site without content that is empty shell, the appearance of beautiful also no great use. So do content is also an integral part of site optimization, here said that the addition of site content is not simply copy and paste, this is not only a waste of time and energy, but also occupy a lot of valuable space for the site. But search engines are not people after all, its intelligence level is not yet able to compare with people, so many owners have been using false original, but false original is not always tried, if a similar degree of article to reach a certain degree, the search engine will no longer include your page, so we have been advocating to do content as far as possible original.

Iv. User Experience

In the low threshold of the site today, technology is no longer a problem, so we more emphasis on the user experience. If the site leaves a bad impression on the user, it is hard to imagine that he will visit again.

V. Adhere to

Last and foremost. You insist on whatever we do. Many webmaster all day to A5 study others SEO articles, but often strayed astray, today feel this method is good to use this method, tomorrow see another webmaster article point of view and change the idea, make search engine at a loss. Sometimes we see the collection and ranking is very unstable, one reason is that we frequently change the site, so look for direction, adhere to the end is the success. (This article by Www.xiexing.net First, admin5.com starting, welcome reprint, reprint please explain source)