Do you know the weakness of the car website?

Since my article "not auto too cow, but other websites too lazy" first tiger sniff, causing the vertical site people's strong concern, especially my micro-signal forrestqin,2 days new add more than 1100 new friends, basically every new friend I simply and they exchanged a bit, Many friends have given good advice, thank you for your attention and support here.

And thanks to the website about auto and laziness, Qin's point of view is somewhat one-sided "a article of the author brother _ Wind of the pier, in the article gave me so many car website insider news, let me original to the automobile website understanding has further indeed according to, the original car website than I imagined still rotten, hehe." In fact, I really think brother's retort is actually right, the reason is that he based on the status of the old car website. If the old car site only to continue the existing business and content model, it is estimated that the future only dead!

Go to the point of this article, the car site's Achilles heel? Listen to me slowly, too!

I analyze any industry vertical site will start from the following: site positioning, site users, site content structure, website product architecture, website branding, website promotion, profit model, operating team structure, specific operational strategy, competitor analysis, potential risk and other latitude give detailed analysis. Improvements to the vertical web site will also give the overall solution from the above latitude. Limited to this article I will simply from the site users, site content structure to simple analysis of the current car site.

In order to read the reader, I put the top 10 of China's car portal is collectively referred to as "old Car website", these old car site is who, I will not roll, lest they come to me noisy rankings wrong. Right or that sentence, these car home pages are the same, I sometimes doubt they are not the same person to do, hehe.

Who is the user of the old car website?

The quickest way to analyze an old car site's user is to open the homepage of an old car website.

What do we feel strongly about from this homepage? If you describe it in a single word, which Word would you think of the first time?

That's the word: Sell! All Car website home page gives a strong feeling, here is to provide car sales information, shopping Guide information.

Then there is the sale of buy, who want to buy a car, of course, is to browse the car site users want to buy a car. When it comes to this, it is clear that the target users of all the old car sites are those who want to buy cars, whether they are ready to buy a car, the future is ready to buy a car, or have bought a car, in the future ready to change, ready to change. All in all, the old car site's user positioning is very clear: to buy a car users.

So what do they need to buy a car? Very simply, each need to buy things are basically a few points: first, what Car to buy? Second, how much is the car? Third, where to buy the best? Four, before buying a car, where to communicate?

Basically these 4 requirements can meet the demand that 80% is ready to buy a car, will be ready to buy a car in the future. Now the old car site is basically able to analyze the needs of these users, then we look at what they provide to meet the needs of these users?

What are the contents of the old car website?

The content of all old car websites is about 3 pieces:

The first piece of content, the car database: to provide automotive parameters, pictures, prices, dealer information (most of the dealer information is actually a text chain advertising, to the money can be on). Web site in the design of the car database is to meet the needs of 2 users: How much is the car? Where is the best place to buy? Because car dealer information is basically advertising, there is no way to tell users where to buy the best car. And because the dealer to advertise, to ensure the interests of dealers, so the site on the car prices are often high, because the price is low, dealers to kick the site butt. So the car database can only tell you what this car is like, about how much money, anyway, certainly than you actually buy the car price is expensive, excuse me such a car quote what use?

The second piece of content, car forum: The old car web site is mostly the forum of the car system, each area car friends Forum, these automobile forum basically some buys the car the user to share them to buy the car experience, the car experience and so on thing, the forum satisfies the automobile user exchange demand, this old car website all did very well, praised.

The third piece of content, automotive articles: including Automotive News, car shopping guide articles, automotive evaluation articles and so on. Auto articles are basically edited or reproduced by editors. The car article wants to meet the needs of what the user buys. Because all the articles are to be edited by hand, there are a lot of problems here. What's the problem? The person who has been an editor to see here will smile, I am sorry I have also been edited, I wrote here also embarrassed to laugh.

The biggest problem with the car website is that most of the articles are parallel imports too much, dry goods too little! Because the car manufacturers are too rich, dealers are too rich, so the article on the car site has a large number of manufacturers advertising manuscript, PR Draft, gunmen, you have to find a lot of these sites from the article found a few dry goods, like from a large pile of dog feces to find a few chicken legs so difficult, you have to endure a strong smell can be very hard to find a few pieces of meat. I mentioned at the beginning of this article, brother _ the pier of the wind to provide true truth, is based on this, here may refer to the Brother Pen:

China's auto industry in the hands of the host factory, the car media to survive must rely on the host plant. So you can see that today almost all websites are using various forms of articles to say that the benefits of all kinds of cars, at least not a negative. To say which car's shortcomings, or is well-known perfunctory, or to remind the car companies to "recharge." Who dares to really disregard the face of the manufacturers and sales, objective and impartial analysis of a car? Who dares to really disregard the interests of manufacturers and distributors, the price of a car sold out?

What is the Achilles heel of the old car website?

Writing here, I think most readers already know the weakness of the old car website, right?

The Achilles heel of the old car web site is that they are not able to provide good content to meet the needs of users, especially not to tell users what to buy cars, how much money, where to buy the demand. It is not that they cannot meet these needs, but they do not meet these needs, because these bus stations rely on car manufacturers, distributors of advertising fees to feed. Rough analogy is, the old car site's testicles are manufacturers pinch, you call these car site how to rise Ah!

Often my friends ask me, I am going to buy how many million cars, buy what good ah? I usually say you go to the car website to see Ah! Their general answer is, damn it! See AH, but the more see more chaos, the home page open slowly, everywhere advertising these will not say, the most exasperating is that most of the article said this car good, that car good, Better than advertising, I need not only the advantages of this car, and the shortcomings of this car, I bought a hundreds of thousands of of the car is to know the pros and cons, now the article is the car to write and fairy, a look is a parallel article. Hear here I smiled, car site dare to write the real shortcomings of the car, their advertisers see, not to take money to kill them ah! Say so much, let's take a look at a Netizen's comment screenshot, this user says better than me.

If this article can give my micro-letter Forrestqin Bring 2000 new friends, the next article I will tell you: how to give the current car site to send a fatal blow!

Author Qin Gang, who worked in the vertical web site in 99, has served as editor-in-chief of Pacific, Pacific Automotive Network Marketing Director, and co-president of the IT World Network ceo,39 Health Network. Micro-signal Forrestqin