Do you remember Chen's endorsement of the Xiamen-China TV?

Abstract: Remember Chen endorsement of the Xiamen-China TV? The local enterprise, which is located in the export advantage, has been famous for the TV market with international brands, but it is facing the risk of delisting. Xiamen-China Electronics In addition to the announcement of the withdrawal of early warning Bulletin, its display of the 2014 annual industry

Do you remember Chen's endorsement of the Xiamen-China TV? The local enterprise, which is located in the export advantage, has been known as "international brand" in the TV market, but it is facing the risk of delisting. Xiamen-China Electronics In addition to the announcement of the exit warning announcement, its 2014 annual performance has lost over 230 million yuan. At present, Xiamen-China Electronics has been a loss for three consecutive years, 2013 net profit loss of 349 million yuan, 2012 loss of 52.98 million yuan.

Continued losses to Xiamen, China was forced to sell its TV business, last year, Xiamen-China Electronics will all the "Xiamen-China" series of registered trademarks to 12 million yuan to the million, and announced the shutdown. A 30-year long TV brand owner.

After taking over the Xiamen-China trademark, the company announced that it would launch a smart television to reshape the Xiamen-China brand, but Wool's response to the computer-TV market was lukewarm. Industry analysis, Wanda took over the Xiamen-China TV into the smart TV market is too late, in addition to the traditional television brand Tcl, Hisense, Skyworth and other competition, 2015 with more Internet enterprises, the competition is more fierce. The Xiamen-China brand, which has disappeared from sight, is hard to capture the hearts of young people.

Allwin Consulting (AVC) assistant President Chuang that Xiamen-China TV brand owners or will be in the coming years to form a ripple effect. With the 2015 television overall market saturation, TV brand will usher in a new round of shuffle.