Doing mobile phones without the ultimate user experience is just as dead

"Overwork" is threatening young people around the age of 30, especially in the IT industry. For the cause of death, presumably many people have been familiar with the long period of intensive labor caused the body overwhelmed, and eventually died. Right now, the domestic brands of smartphones, highly functional specialization has become a competitive highland. In the past, will smartphones be "dead" because of their highly specialized functions?

Many functions of smartphones, the most basic function is still call, Internet, games, these three basic functions. Careful users found that vivo x5l used the "King of Kings" big fuss, the relevant ads have appeared in all corners of the city. From the main ultra-thin, to the main audio and video and photographed, and then to the main K song, Vivo mobile phone to try to walk a feature of highly specialized breakthrough routes.

Like other domestic handset brands, sales of Vivo handsets are also a mystery. However, from the marketing action, Vivo mobile phone sales do not appear to be as glamorous as the media reports. The main "K Song King" Vivo x5l mobile phone, incredibly only in Beijing Zhongguancun held a small range of media communication will. Prior to that, Vivo mobile phone new conference, a number of consecutive occasions in the Water Cube put the luxury of ostentation.

Put aside vivo handset sales not to talk about, first to discuss vivo this will be a highly specialized function can become a feature of the road to break through.

Whether it is the main fi quality Vivo Xplay series, or the Vivo Xshot series of the flagship shoot, as well as the vivo x5l of "King of Kings of Kings", the realization of the sound quality and the ultimate function of taking pictures is realized by increasing the professional chip. It is reported that vivo x5l embedded a customized version of Yamaha (Yamaha) digital surround sound signal processing chip--yss205x-cze2. The chip is made up of four DSP cores capable of processing up to 295mips.

From the surface, embedded customized digital signal processing chip, this is a very hot selling point, but also to create a differentiated core competitiveness. Is that the case?

As we all know, Vivo x5l Embedded custom version of the Yamaha digital surround signal processing chip, itself has a certain ability to deal with, but in practice, still need the cooperation of the mobile phone processor. The key point is that the more professional a digital chip, the higher the speed of mobile phone processor, memory and memory running. Like the PC, the more professional the chip, the higher the demand for hardware.

Objectively speaking, the use of MediaTek MT6592 eight core processor, equipped with 2G of memory Vivo x5l, running the ultimate K-song function can only say reluctantly. From the perspective of the actual experience of the user, with Vivo x5l mobile phone K song, experience than KTV rooms still better? Can you run a professional recording studio?

Through the media evaluation is not difficult to see, Vivo x5l K song experience, difficult and advanced KTV rooms comparable. The reason is very simple, the phone on the speakers and other hardware experience severe restrictions, how to compare with KTV rooms? So, Vivo x5l main K song King, the mobile phone hardware performance is an overdraft, the user experience is a gimmick-style hype.

In fact, in addition to vivo mobile phones, many domestic mobile phone brands are taking the road of functional specialization. OPPO N3, with a rotating camera and equipped with a remote control, has achieved a high degree of specialization in the function of self-portraits. Millet 4 Built-in infrared remote control, trying to make a universal remote control.

In June 2013, Atet, a senior expert from China and the United States in the mobile terminal industry and the internet industry, launched a smart game phone with game phones. More than a year later, Atet smart game phones did not detonate the market. The game is more popular with consumers than with photos and karaoke applications. The function highly specialized game smartphone all did not open the market, the Vivo K song King can sell is also an unknown.

Now that the smartphone screen is growing, the number of mobile processors is growing, and battery technology has not yet revolutionized, smartphone power consumption is already in a rather awkward position. In such a pattern, to the mobile phone to increase the professional function of the chip, the realization of a highly professional function, will undoubtedly become a user experience on the mishap. The ultimate function, not the ultimate user experience, the function of a highly professional is also empty talk.

With the help of Internet thinking, millet and hammers have created a legend. With the user's rationality, millet and hammers use the Internet to play false marketing insider was stripped, with a high degree of specialization to engage in differentiated gimmick marketing practices, and how far can go? When the insider is uncovered, the smartphone is highly specialized and must not die, but be drowned by saliva.