Domestic mobile phone industry's war

On the afternoon of July 22, the 100+ Phone Tasting (100+) Aesthetics Tasting was held in Beijing Intercontinental Hotel Beichen. The founder Mr. Xu Guoxiang shared the aesthetics design concept and top technology achievement of 100 + mobile phone (100+) guests at the conference . At the same time, millet technology and the North Star Hotel is also separated by the National Convention Center held an annual conference. A south to north, a soft and just, the most distinctive personality of the two Internet mobile phone enterprises meet again! Both the dazzling brilliance, hot point of view, the difference is significant, completely ignited the domestic mobile phone industry war.

There is an old saying in China that a mountain can not be two tigers. However, just today, the 100 plus mobile phone (100+) from Shenzhen broke into the base camp of millet technology, at the time of its annual press conference, against its tit for tat. Then 100 plus cell phone (100 +), what is the capital called plate millet?

Users want more

Millet, one of the most watched brands in China at present; Lei Jun, "Rebus", the man of the past two years. "For a fever" shows the design concept of millet team headed by Lei Jun: Run into the king. In order to divert users' attention, they again put forward the idea that "no design is the best design" and the farther and farther away from the hardware. However, frequent hardware updates, application requirements far meet the circumstances, simply heap hardware to the enterprise has brought tremendous waste of resources. The market also confirmed that this concept can no longer get the favor of consumers, the relative "failure" of millet 3 is proof of this.

Homogenization in the hardware serious moment, art design, craft level to a certain extent directly represents the enterprise innovation, core competitiveness. And consumers are more and more concerned about the quality of this piece, they want more than just a cell phone, they also want to represent the products of advanced concepts of an era, on behalf of a philosophy practice in the end of the soul, after a few years Still recognized, amazed artwork.

Bacardi design philosophy, aesthetic appearance

"We designed mobile phones around user experience and perception, and made mobile phones with the attitude and belief of creating artwork, so that every detail is flawless. From this point of view, the hundred plus handsets (100+) are worth more than millet" . Mr. Xu Guoxiang, the founder of 100+ mobile phones, commented on his products.

One hundred plus cell phone (100 +), perhaps for many people is a stranger brand, but in the industry view, Bacardi is definitely the most noteworthy of the past two years, one of the cutting-edge brand. The 100 plus handsets (100+) brand is owned by Shenzhen 100% Digital Technology Co., Ltd. The company was established in 2006 and is a leading provider of innovative supply chain and marketing services to the mobile Internet industry in China. One hundred percent founder Mr. Xu Guoxiang Huawei mobile terminal before the global CMO, the industry a high prestige, the mobile phone industry has its own unique view. At the end of last year, 100% of Baidu's strategic investment was accepted. After integrating Baidu's abundant capital investment and deep technical support, the introduction of 100 + V6 mobile phone can be described as an eight-year sword. Mr. Xu Guoxiang, the founder, himself inherits the tradition of pragmatism and refinement of Cantonese. He treats his career pragmatically and diligently, strives for perfection, never goes beyond the door and abducts himself. These qualities can be seen on his mobile phone designed by him.

Because metallic materials can not be immune to signal effects, 100 + V6 plastic is chosen as the back cover material. But even plastic, there are many processes can go deep into. The innovative process created by the 100+ cell phone (100+) on the plastic back cover is briefly summarized as follows: 1. Inspired by the Go, the back cover is designed with a cloudless sub-curve, perfectly fitting the palm of the hand, Large-screen mobile phone also has excellent sense of grip; 2. Glass fiber plus top injection molding technology to ensure high toughness of the material; 3. Japanese imports of top paint, Swiss watch spraying process, three grinding process, so that the plastic material 4. Ultra-high simulation of ceramic, metal texture; 4. Whole body 121 CNC hole all accurate to the micron level, called the perfect laser engraving; 5. Fully enclosed body, dust-proof effect of first-class, improve durability and reliability.

A small back cover can also be so much effort, indeed "strive for every detail is flawless", which is the 100 plus cell phone (100+), Xu Guoxiang practicing Oriental aesthetics, the ultimate proof of the ultimate experience.

Millet's opportunistic, dead end

Let us first review the so-called "steel art" of millet.

A piece of art trip steel plate, steel special invitation letter to explain the austenitic 304 stainless steel plate ... ... A series of "steel" caused by the noise continued for more than half a month, millet purpose of the basic reach. However, as long as we carefully study one of these doorways, we will find that Millet took the so-called austenitic 304 stainless steel as a gimmick, perhaps because it really did not expect to be explosive and his legs were weak.

The blessing of the Torre army, people know that austenitic 304 stainless steel this material, in fact, we usually see the stainless steel. This material rust, corrosion, plasticity, toughness are good, there are convenient stamping, the advantages of cheap. Correspondingly, the application to the phone, the lack of it is also obvious: heavy weight, poor heat dissipation, affecting the signal. In fact, Millet 304 stainless steel selection is a pragmatic approach, after all, they do not have the inexperienced non-plastic materials, in order to be safe, natural selection of cheap, high yield materials, so as not to increase unnecessary costs.

Lei Jun emphasized in the conference millet 4 back cover with 40 processes, 193 processes, I believe the real focus on quality manufacturers will think these are the most basic requirements only. And from the artistic point of view, this is not a 5-inch version of the plastic iPhone5 it? From the practical point of view, remove the luxury materials such as titanium alloy, light weight, good strength, good heat dissipation of magnesium aluminum is undoubtedly the cell phone body is more ideal material. Mr. Xu Guoxiang said that one hundred plus mobile phone (100+) using aviation-grade magnesium alloy to create, the intensity of similar circumstances, light weight 45%. The use of magnesium alloy body weight so that only 149 grams, is the lightest 5.5-inch machine on the market, significant weight loss. However, there are also deficiencies of magnesium alloy: processing molding, surface treatment processes, a process out of flaws, the entire piece of material void, the yield is very low, because the price is more expensive. However, Xu Guoxiang said: "Although the price is somewhat high, even with the processing of materials on the hundred dollars, but the yield is only half, but for a better user experience, he felt that the value of money.

The base point of Xiaomi's so-called plate art tour is based on the unsatisfactory 304 stainless steel material, which is hard to convince. Not only that, millet and thunder also play word games, trying to create a tall impression. In the phone's artistic achievements, Lei Jun no appreciable art and design, will blindly copy. Finally, in the user experience, Lei Jun even more afraid to play real material in an attempt to opportunistic, far away from Steve Jobs spirit.

Ways to meet "fine" who wins

In view of this, millet "art journey of a steel plate" defeat! Lei Jun took a step bad chess, laying the hidden danger for the final defeat. In contrast, Xu Guoxiang, its repeated appearances admire Apple's mobile phone design, and said to pay tribute to Apple. Through this tasting session, Mr. Xu Guoxiang to share their unique design concepts, the pursuit of mobile phone technology, as well as the vision of the future of mobile phones. The 100 plus mobile phone (100+), but also in the training of Mr. Xu Guoxiang and R & D team efforts, showing the art of cell phone exquisite craftsmanship, stand out in the mixed domestic mobile phone brands. In addition, with the 100% profit model of the hardware pioneered by Bacardi, the Bacardi 8-core, 2G, 5.5-inch 1080P FHD mobile phones have achieved a low price of 1,288 yuan, making it hard to find rivals in the thousand-yuan market and 5 inches Superiority more than one grade.

Believe that as long as the time, one hundred plus cell phone (100 +) is bound to become a distinctive Chinese mobile phone flag.