Dong Zhuo holding the son of the emperor, rampant in the court, causing public outrage

In 190, Dong Zhuo hijacked the son of heaven, rampant in the court, causing public outrage, so Caocao launched, United all over the princes, acclamation Bohai Yuan Shao as the leader, divided into 18 of the Army Crusade Dong Zhuo, Dong Zhuo dispatched Primus BU, the two sides in the Kanto battle.

Ad 2013, since the rise of Tencent micro-letter, in the mobile internet field a horse dust enclosure, control most of the mobile terminals, most of the user relationship and user interaction, with the proliferation of registered users, the major operators, the traditional Internet enterprises feel the survival of the grassland is not much, the survival of the pressure is huge, So the Internet veteran Lei Ding United China Telecom, to China Telecom as a major shareholder, Zhang Charles Zhang and other people cheer, the launch of "easy Letter" products, the Jedi counterattack, its main highlight is: free voice mail, free SMS, development of the interface. Once the product is launched, in just a few days, there are 2 million or 3 million downloads.

Because of the inconsistent command, each of the princes of the mind, the interests are inconsistent, Crusade Dong Zhuo's army short, the final result is Dong Zhuo incineration Luoyang, carry the Emperor moved XI ' an, Caocao, Cao, Liu Bei also lost most of the troops, Jian Chui immediately decided to retreat back to the Jiangdong, the princes between the new resentment and then dispersed.

2013, is not the same, Ding Lei Cao, Telecom is not Yuan Shao, pony brother is not Dong Zhuo, but from the history can learn from: the integration of different interest groups to deal with a common enemy, is how difficult!

I am not optimistic about easy letter, first of all, the interests of all parties are different, in fact, if the exclusion of Tencent, the parties or competitors, operators, first Unicom is a pro-micro-letter, and on the 3G network, they believe that telecommunications in a way is more important than mobile competitors. China Mobile has always been accustomed to the boss, but also have their own letter (although not much), 4G network is also in the planning, can not imagine what the power to let them lower standards, committed to marry the letter. Other potential partners, including Sohu, have little or no ability or resources to help themselves in similar products.

Secondly, the institutions of the parties are different, is also a mishap, the majority of the original China Telecom wing letter team into the backbone of the letter, private enterprises and state-owned enterprises, the combination of culture, its difficulty than to create a new team high, such a combination of private enterprises, efficient, fast advantages will be greatly reduced. From the history of operators, state-owned enterprises and private enterprises to create popular products, there is no success stories!

In fact, the most fatal is: The best time has been missed, according to the development of micro-letter speed, by the end of this year, the domestic registered users close to 600 million, plus overseas users, should be close to 800 million, to pry this 800 million user relationship, basically not possible! More importantly, the letter is not mature technology, the specific performance of voice messages and text messages will be a serious delay phenomenon. The letter team does not have relevant experience, but time waits for no one, wait until the product optimizes well, the time will be further missed!

In addition, the product launches the bright spot feeling is not enough, the pain point grasps insufficiently. One of the highlights: "Free sms"!? Elder brother, who still often send text messages ah, can use as far as possible with micro-letter, traffic run out or do not have WiFi when texting!

For example, the most important function of user interaction-the circle of friends, the definition of easy letter is this: as your two-dimensional friend (is a friend of friends) you can see the details of your interaction in the circle of friends. However, this interaction between micro-and micro-blog design, broadcast function is not strong, the privacy function is not strong, do not understand what users need to meet. This design, suppressed the desire of most people, can not compete with micro-letter, perhaps from micro-Bo Rob some traffic it!

However, even so, ding lei to do easy to believe, or a good business.

Ding lei doing things conservative, is this style, let him miss the mobile internet to exert the best time. In fact, if he is in the rice chat out of the release of easy letter, it should be the turn of Tencent Restless.

However, can alliance with China Telecom, this high starting point, so that he can qualify and Tencent challenge. Ishin This company, Ding Lei accounted for the absolute small shares, but what does it matter? The key is that he can control the platform, and free flow. With China Telecom's brand, customers and resources, easy letter will certainly get a fair share of the market.

As long as there is considerable market share, enough users, plus a free flow fee, so easy to become a very important channel of the game, this channel in addition to its own value, NetEase can also use the management channels, the promotion of their own launch of the hand tour products, light This, has been for the later NetEase's share price rise made a good endorsement.

Stand in NetEase's angle, do easy letter may make NetEase a step, why not, if it is not done well, when it is another micro-letter good, NetEase is not bones things, and, operators are willing to accompany the flow of this future major income and you play together, it is worth to try. If you are lucky, you may be like Jian, you can get Chuan Chui!

This business is worth doing!