Double sinks loss or up to 20 billion is worth 20 net profit

Double sinks since March 15 was exposed to "lean meat essence", its products in many encounters under the shelf, sealed. According to authoritative sources, the double sinks group recently held a "National supplier video Conference", the double Exchange Chairman Bandung attended the meeting. Although the 70 teenage old man at the meeting said that "double sinks will not become the second Sanlu", but the news from the Chongqing double sinks dealers, the current double sinks still backlog in the dealer, meanwhile, the industry estimated its losses of more than 20 billion, to its listed companies nearly 20 years of profit.　　The fate of the double sinks is still a mystery. The head of the cry as the largest meat company in the country, over the years of the Double Hui, the head of Bandung in the industry is legendary.　　In the "Lean meat fine" after the storm, the double sinks to push the industry leader status of the Henan Meat King, has been in a state of silence. Yesterday, the double sinks in response to the crisis, specially convened the National Distributor video conference, stable morale.　　The head of Bandung himself spoke. According to the Chinese operating newspaper editorial board Qingwei built on the microblog quoted Bandung's speech shows that the double sinks of the "lean meat" incident and Sanlu's "melamine" event has a fundamental difference.　　The reason for Bandung is: first of all, lean meat is the upstream industrial chain problems; second, the clenbuterol incident is mainly due to the loopholes in the sampling standards; third, he said that the double sinks products can withstand inspection. According to the data released by the double sinks, Jiyuan branch was exposed to the purchase of pork with lean meat, 17th recalls the market circulation products. Up to now, has recalled more than 2000 tons of meat products, chilled meat more than 70 tons. Jiyuan double sinks in the current storage of pigs near thousand head, cold fresh white meat more than 130 tons.　　According to local sources, the pigs and meat products will be destroyed in the last two days. Yesterday, Bandung was the first public response to speculation outside the conference, "double sinks will not be the second Sanlu."　　"Loss or when the listed company 20 profit despite the double sinks for its national distributors to cheer, but a lot of double sinks channel business, still appear to lack of confidence." "Too sensitive, now the public for food safety, as long as a little bit of trouble, the brand is a devastating blow." "A double sinks channel distributor in Chongqing says the losses are not just Jiyuan.　　Because of the brand's collateral, the double sinks in other places of the factory will also be affected, even if there is proof of inspection, but in the minds of consumers have not "qualified."　　Chongqing, for example, despite the double sinks of various products, most of them from Mianyang and Yichang, and the problem of Henan factory has not much relationship, but still have to face the fate of the next shelf, return. At the same time for the loss of double sinks, there have been media reports that the "lean meat Fine" incident, the double sinks group lost 10 billion yuan, up to 20 billion yuan. And according to the double sinks of the listed companies (77.94,0.00,0.00%) (000895, shares bar) (000895) 2009 Annual report shows that the profit of that year is about 910 million, meaning, double sinks the next almost 20 years ofProfits, most likely for the "lean meat essence" to pay the bill.　　Agent inventory still backlog Although the double sinks have announced the recall, but according to the reporter from a number of double exchange agents in Chongqing, in fact, most of the goods still backlog in their own hands. "Now the returned goods are all stacked in the warehouse, it is estimated that at least two hundred thousand or three hundred thousand of the goods," the main city of Chongqing, another double sinks Wang surname agents feel very helpless. It is understood that similar situation, in the main urban area of Chongqing has seven or eight such agents. "At present, we have made a return to the double sinks, but the manufacturer has not given a definite answer." "For the future of the double sinks, the agent felt very confused," such as our agents in the middle of the difficult to do. "The reporter learned that the agent had signed an agreement with the manufacturer that: when the product quality problems, manufacturers can carry out returns."　　But at present, the Chongqing double sinks the product manufacturer still to be able to provide the National Quality inspection report, also means the current agent hand commodity quality is no problem. Should be determined to recall all products after the melamine incident, Sanlu was destroyed, Coca-Cola has also been the occurrence of carcinogenic substances, but still do a good job ...　　Also is the food quality safety problem, the domestic and foreign brand has appeared the very different outcome, we consulted the famous brand strategy expert Li Guangdou (blog) sir. "Make a brand, is a trick careless, full plate all lose." Although the problem of pork is a double sinks production of one of the smallest factory, but for the current most sensitive to touch the Chinese people's nerves of food safety problems, double sinks this time will not die to peel. Li Guangdou believes that the current double sinks should be determined to recall all products produced before March 15, like surgery to make a cut to restore their image in the eyes of consumers.　　China's brand and foreign well-known brands than the lack of brand prestige and integrity, if the double sinks this time not to make timely and effective response measures, it is likely to become another "Sanlu." For the development of food production enterprises, Li Guangdou that the brand competition is no longer the main theme, the competition in the industrial chain should cause the attention and attention of enterprises. Only when the safety of raw materials has been guaranteed, food safety problems can be fundamentally alleviated, so that food brands can be trusted by consumers.