Dropbox accelerate the pace of internationalization expansion

Dropbox's new round of internationalization comes at a time when the company is shifting its focus to corporate clients, which it wants to tap into the corporate market with its popularity among individual users, so that business owners can also buy Dropbox services. Although Dropbox claims that 300 million people use the company's services to store and synchronize information, only 2% of them pay for it.

Dropbox COO Dennis Wood (Dennis Woodside) plans to open an office in the UK where they already have 16 million users. After that, they will also open offices in other major European countries, as well as Japan and Australia.

Wood says about 70% of Dropbox's users are from outside the United States, and setting up offices in these areas can help them operate directly with local businesses and meet local needs.

In addition to the many imitators emerging around the globe, Dropbox faces the challenges of big technology companies. Apple has recently launched a direct competitive service, and Microsoft is looking at enterprise-class cloud computing services again.

Dropbox last year launched the Enterprise cloud storage service, which now has 80,000 customers, more than twice times the box, Wood said. The latter is an American cloud storage service provider focused on the corporate market.

Dropbox has made full use of its penetration in the personal market to advance into the corporate market, and many individual users will use the service in their work. Because enterprise users want to keep control of the data, Dropbox is still working to develop a full range of security and control functions, such as the "group" feature to limit the number of people who can access the file.

"A lot of things have been included in our road map, which is a problem that can be solved," he said. "he said.

He has been an executive at Google, and has just assumed the position of Dropbox COO this year. In his first interview after Job-hopping, Wood says Dropbox will launch a series of collaborative capabilities that will transform Dropbox from simple storage and sharing services to more useful enterprise services.

For example, the company is testing a feature that allows users to add real-time comments to shared documents. In addition, they are testing group editing capabilities. Dropbox also launched acquisitions in the area of chat and communications, adding embedded collaboration tools.

In future revenue-generating ways, Dropbox can also sell a range of premium tools to small businesses, some of which will be provided by other technology companies. "Once we have a payment relationship with a lot of companies, we can do a lot of things." "said Wood.