During the holiday period of time to do the optimization of the site

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1, the New Year's website layout and content adjustment issues

Why do we need to change the Web site in the New Year reason:

(1) Search engine algorithm improvement will stagnate. (Corporate Web site with new volume and activity will decline, website optimization is basically at a standstill, basically will not be in fierce competition, during the Chinese New Year, especially the improvement of Baidu algorithm will stop, this time we do not have to worry because of the improvement of the algorithm resulting in a large number of fluctuations and changes in the rankings, Because it is possible that we changed the layout or changed the content is likely to form a major change in keywords, but during the Chinese New year, this time will not be too much change.

(2) Peer keyword competition will decline. (because everyone is doing some outside chain, such as: blog posts, exchange links and update content, but during the Chinese New Year competition will stagnate, we usually as long as a little attention, ranking will be other competitors beyond, or there is a big float, and the Chinese New Year period will be very smooth, Even if your site changes, your ranking will be stable.

2, for the revision of the website should pay attention to what matters:

(1) Cannot change the program and the path.

(all previous internal chain systems have established weights, each page is within the chain, and these internal chain is accumulated over time with the accumulation of multiple internal chain to calculate, modified after all of your previous links have become dead chain can not open, then the weight of the site will continue to decline, Will reduce the search engine on the station of credit, changed the program after your content and the original content is not too big, the search engine has included the original content, resulting in duplication of content

(2) The path to the directory and the direct replacement directory cannot be changed.

(You can change the directory name.) 01, do not appear dead link 02, all directories can not be too large changes to replace the individual directory name)

(3) Do not make excessive optimization during Chinese New Year

Over-optimization is embodied in the following 3 areas:

(1), within the chain:

01, back chain (refers to the page at the bottom of each page to do a link will go to the homepage)

02, the text of the link (like in the content to add a link to the home page to do a target keyword, or to do a comparison of the long tail word, this is a disadvantage, the typical cheating behavior is too optimized).

03, List of links (such as: Medical, talent network, office automation software category, a variety of quality information class, links do a lot of, will affect the content of the page included, the transfer)

(2) keyword setting problem.

01, interference keyword density and alt annotation question (like in the picture annotation Riga keyword, to the keyword ranking is actually will not have the contribution, but on the website ranking is has the disadvantage, belongs to the keyword accumulation category also belongs to excessively optimizes). (insert some key words in the page to improve the density of keywords, or to reduce the density of keywords, think of the deletion of some keywords, this is the category of interference keyword density)

(3) In addition to the advisory site other sites do not do random articles, especially medical class site random article does not have the desirability of two reasons:

01, will affect the density of keywords random article on the page keyword changes are very large, and the impact is very, random article is likely to be different directories between the article is random this is more dangerous

02, different categories of articles do not cross the chain, their relevance is poor, if the different directory between the relevant description of your own classification is unreasonable

(Summary: So if the site to be revised, adjusted or the site has any problems, suggest that you unify in this time of the new year to make the change, now can start to draw up plans to write a SEO plan from the title to the content of the match, there is no excessive optimization, content need not adjust, do not wait until the year, when the competition is big, Can not be changed, the Chinese New Year is the best time for us to make adjustments

Article from: Nanchang OA office automation: Http://www.361hd.net. Begged to keep the link.