E-commerce industry is an industry that contains this tremendous energy

E-commerce is an industry that contains this tremendous energy. After all these years of development, Alibaba has become the leader of China's electricity business, however, Alibaba a single big era has also passed, now the electric business environment warlords and up, Jingdong, Xun, Amazon, when the Fank, such as the rise of a number of electric business platform, there are some vertical electric business platform such as the Big Park NET, Jiuxian network, good music to buy, Wheat bag and so on gradually developed smoothly, the electric business industry at a glance, it seems that the user needs to do enough coverage.

However, the situation of the electric business industry is changing rapidly, as well as the user demand, as more and more consumers are accustomed to the way of online shopping. This gives a new electric quotient mode to appear the opportunity, that is socialized electronic commerce. Social Electric Quotient is a new mode that the electric quotient develops to a certain extent, in short, it is the combination of SNS and electronic commerce, compared with the traditional electronic commerce, the social electric quotient is no doubt more humane, this kind of model is based on the user's independent sharing of the content of the goods, which leads consumers to The development of the social electric business platform is in sync with the electric business environment, which is related to the whole e-business industry chain and the familiarity of the Internet consumer to the electric quotient, so it is not easy to play its value in the early E-commerce environment.

The development of social electrical quotient has a point of time, around 2011, public comment Network as a social power of the display model has been achieved a large scale of development, the entire electric business environment has also appeared a large-scale explosion-type growth, at this time, a huge number of social power enterprises have emerged, to Mushroom street, Beautiful said, Cat road network, petal Nets , known as the United States network for the representative of the shopping platform has made good progress.

From the perspective of business model and presentation form, the social electric quotient can be divided into the following categories:

First class, O2O form. The development of this model is more outstanding with the public comments, thousands of products such as network, this model through the line and offline, through the online consumption feedback to the line, online at this time more as a shopping guide role, this model of the commodity requirements higher, because this is the entire user experience link of the most critical point.

Type II, community mode. This model is based on the common interests of the social electric business model, to Mushroom street, beautiful said as the main representative, simulated offline shopping model, to a certain extent to solve the consumer shopping needs, and the profit model is more direct and clear, at the same time with strong profitability.

The third category, the picture mainly as a supplement to the form of interest. This model abroad has a well-known representative--pinterest, is the pin (pushpin) +interest (interest) in the form of users can be interested in things with pictures, similar to the form of Pushpin to show. The advantages of this model is simple and clear, interactive strong, with a strong visual impact, in a short period of time to gather a large number of consumer users; The disadvantage is that the picture requirements are very high, the mode of profitability is greatly dependent on the image of the user size to attract. This pattern is still good for the petals.

The fourth category, the Media Shopping guide form. This mode is represented by wandering, with strong media attributes, such as fashion magazines, as much as possible to allow users to fully feel the attractiveness of goods. However, this approach is often due to the recommendation of the Top-down, not the people, so that a large number of users to be convinced, so as to achieve the purpose of aggregation users.

In addition, there are two of social electrical business to do a full swing of enterprises have to mention. One is Ali, one is watercress.

Ali as China's leading power industry leader, in any case will not be in the social power of people after the person. In fact, Ali very early began the social electric dealer's attempt, from Amoy Lake to Amoy gangs, from the shopkeeper said Love shopping, although the effect is small, but has not abandoned this effort. Since the merger of Sina Weibo in May this year, it seems to have finally found the feeling of social electronics, followed by Taobao and Sina Weibo data interoperability, as well as a series of combination of products, and finally in the social Electronic business area to find their own position. It can be foreseen that, with the completion of the social layout of Ali, relying on the group's numerous resources, Alibaba's social power, must not be underestimated.

Watercress has always been a very personalized social platform, with a large number of high-quality user traffic, has been, how to cut into the electricity quotient, these high-quality flow is also the watercress continues to explore the road. This September, the Watercress Shopping guide channel "things" on line, completed from the book audio-visual services to the spiritual life of living around the discovery service transition. From the formal perspective, watercress "things" walking or mushroom street, Beauty said the type of shopping guide mode, but watercress has its own user stickiness, customer loyalty has been a good, so if you can target the needs of these users to launch some users do not resent the service, I believe there is a rise in space.

As a new model derived from the history of E-commerce development, what role should social electric operators play in the electric business world? What is the historical mission? After the electricity quotient and socialization better fusion, it is a pure sales channel? Or is it a closed-loop platform that integrates consumer insights, brand awareness, marketing interaction and effectiveness assessment? These are the issues that we will continue to observe and think about.