E-commerce involving 30 million people

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Author of Yunsheng: 12 professional netizens, engaged in Web site production and operation of more than three, self-appointed as its website CEO. Do the station all aspects have a smattering of, learn a wide but not fine. Before this is a cold eyed spectators, watching the internet on the surging. Along the way to meet a lot of people need help webmaster friends, but also met a lot of help their webmaster friends, and then try to its not inflow of one's own strength to help more needy grassroots webmaster friends.

What do 130 million Chinese netizens do?

50 million people watching the news, 30 million people shopping on Taobao, 20 million people busy downloading music, and 30 million people embraced E-commerce, become the network era of entrepreneurs.

The so-called electronic commerce, is to carry out business activities on the Internet. When an enterprise connects its main business through the intranet, the enterprise extranet, and the Internet to the employees, customers, suppliers, and partners of the enterprise, all the activities that occur are e-commerce. E-commerce is based on intranet or LAN, WAN, including the whole process from sales, market to business information management. In this process, any activity that accelerates business processes, reduces business costs, creates business value, and innovates business opportunities should be subsumed within the context of E-commerce. It links the company's employees, customers, suppliers and shareholders through-train, both to solve the transaction problem, but also to resolve collaboration, customer service issues.

The content of the complete e-commerce should include four aspects, namely prerequisite, human knowledge and skill, serialization, systematization, efficient electronic tool and commodity transaction as the center of various economic affairs activities.

The essence of E-commerce is communication and communication, the ultimate goal is to achieve the entire transaction process of electronic. The current classification of E-commerce has the following four kinds:

B to B: between enterprises and enterprises;

B to C: between enterprises and customers;

C to C: between customers and customers;

C to B: between the customer and the enterprise.

Among them, the e-business model between Enterprise and enterprise (i.e. B to B mode) already has three generations of products:

First generation: Web site phase, only provides a product or service inventory, user-friendly query. Its basic form is online information release, characterized by static release, one-way information, passive reception.

Second generation: Online trading phase, through E-commerce to achieve traditional transactions (orders, payments, information, etc.). Its basic form for the realization of online transactions, and the first generation of electronic commerce The biggest difference is dynamic publishing and two-way information, interactive transmission.

Third generation: Supply chain through the Internet connection, that is, the internal operation information system between enterprises through the Internet, to achieve information in the entire supply chain to share, improve the efficiency of the entire supply chain.

There is no doubt that E-commerce has brought about the changes in business strategy, organizational management and cultural conflict, directly changing the way of business activities, the way of sale and purchase, the way of trade consultation, the way of after-sale service, and so on. E-commerce is changing the way of human interaction and the thinking and idea about various life details from the aspects of enterprise competition and operation, the mode of operation of government and social organization, education and entertainment.

In July 1995, Bezos set up Amazon on the outskirts of Seattle with a 300,000 dollar first investment venture. Amazon sold its first book in August of that year. In the 1997, Amazon began to rise up in a mythical way, making it the world's largest online bookstore in just six months. Amazon's online bookstore sales have grown rapidly, seizing the American book market, a stunning blow to America's book retailing industry, whose founder Bezos is known as "the father of e-commerce" for its remarkable performance. Why did he and his Amazon get so much success in such a short time? This is related to his successful business model and business strategy in E-commerce. We began to analyze the operation of his electronic commerce.

What is electronic commerce? Electronic commerce is a part of electronic commerce, that is, the general name of the commercial purchase and sale activities through the Internet, is the product of modern business form development to today's network information Age, and is the inevitable result of human being's pursuing the convenience and high efficiency of commercial transaction.

When the concept of e-commerce came into China in the 1993, its core seemed to be ambiguous and used more as a fashion term. In the 1996, China appeared the first online transaction, a group of business-to-business Web sites rapidly rising, inadvertently to the network become more broad, the emergence of a more diverse lifestyle. 2.0 times, online stores and portals are no longer a new topic, more and more people have learned to open the door of wealth on the Internet, they extend business processes, customer relationship management to the Internet, so that products and services closer to user needs, forming a new value chain, the upstream and downstream stakeholders to unite, Form a more efficient strategic alliance.

For China's current electronic commerce, if it is to succeed, it must have a more advanced and sophisticated business model and business strategy than any other competitor. To shop for example, the successful operation of electronic stores must have the corresponding management concepts and marketing strategy, in order to really, maximize the role of the network, the creation of enterprise information, commodity advantages. To this end, I propose the following business strategy for China's current online shop:

Set specific and feasible business objectives.

Two. Develop an electronic marketing strategy.

1. Develop a new marketing channel strategy for the Internet;

2. Do a good job of online marketing strategy planning (appropriate choice of goods, regular recommendation of goods, good distribution of goods);

3. Planning a set of crisp and smooth order process to help consumers choose their favorite goods;

4. Determine the customer's payment and settlement method;

5. Electronic store advertising strategy (to the major search engines and index stations landing your site, to the major ISP website advertising or to establish links to the relevant association information network database login, and other sites to promote the market, good use of discussion area BBS).

Three. Cost and benefit assessment.

Four. Do a good job of consumer hospitality services, strengthen customer loyalty.

1. Stand in the position of consumers, do customer service;

2. Establish a trustworthy brand image of trademarks;

3. Proactively provide new information that customers are interested in.

Five. Use the characteristics of the Internet, do a good job of home design performance.

Six. The idea of safety and privacy.

Seven. Reduce incoming logistics and inventory costs.

1. Reduce the purchase cost;

2. Improve logistics and distribution.

Eight. Establish a strong management information system.

1. Commodity database management system;

2. Commodity automatic upper cabinet system;

3. Online ordering and order management system;

4. Offline secure payment system;

5. member Management system;

6. Do a good job in the background processing planning.

If your online shop can do these business strategies, it can be said that in the electronic commerce This is a success. One might ask, what about the success of electronic commerce? Then we will continue to analyze it from two aspects of its benefit base and advantage.

I. Fundamentals of the interests of electronic commerce:

1. Global sales, Global choice.

2. The boundaries of electronic commerce will no longer be restricted by geographical or national boundaries, which are limited only by the coverage of computer networks.

3. Shorten the supply chain and respond quickly to demand.

4. Cost reduction and price reduction.

5. New business opportunities, new goods and services.

6. The enterprise staff communication process omits the intermediate link, enhances the work efficiency.

7. Online business activities are emerging with a new look, offering great opportunities for SME development and making competitive conditions fairer.

8.Internet the product to high-quality, low consumption, short production cycle direction.

9. Procurement, sales of electronic, increased transparency.

10. Facilitate the creation of markets, the discovery of opportunities and the development of human potential.

Two. Advantages of electronic commerce:

1. Can save a lot of expensive store rents.

2. The smallest inventory of commodity funds Zhanya.

3. Low operating costs.

4. Scale is not subject to site restrictions.

5. Easy to collect customer information.

6. Particularly applicable to the sale of electronic products.

For now, E-commerce is the last step of the Internet, all the Web site to do the last step, are related to business. The dynamic entrepreneurial boom is the realization of personalized demand based on the Internet. On E-commerce, GE's chief executive, Welch, had a famous speech that the Internet was the greatest change of his life. And Intel's former chairman said more clearly: "Every company will become an Internet-related E-commerce company, otherwise they will not be the company." ”

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