E-commerce, it business easier to succeed

The eighth session of the "Challenge Cup" Fosun China University Students ' business plan competition final last night at Tongji University, a total of 94 entries signed an investment agreement with the investor concerned or reached an investment intention

Evening He Wenya This version of the scene picture

Evening News reporter Li Zheng Hutaurian Zhu Mongxue Report

Last night, the eighth session of the "Challenge Cup" Fosun China College students ' pioneering plan competition final in Tongji University. Young people entrepreneurship, has been a hot social topic, what kind of projects most favored by investors and the market? What qualities must an entrepreneur have?

Yesterday, this reporter interviewed the "Challenge Cup" on the field of many entrepreneurs and experts, found that college students entrepreneurial, E-commerce, it and other industries easy to be successful, investors favor prepared college students. College students also have some misunderstandings in entrepreneurship, such as "discriminating" more people, willing to add up less, want to "one night to become famous" more, may be less than ten years of grinding sword, the "eldest", the "green leaves" less.

Data

94 Undergraduate projects received 281 million yuan investment

Last night, after a business plan written review, secret defense, public defense, such as the fierce competition, the "Challenge Cup" competition jury finally ranked Tongji University, "Shanghai micro-nano-wire Insulation Technology Co., Ltd." and other 65 pieces of university works in mainland China, the Chinese University of Hong Kong "chow! TaskManager "4 of Hong Kong and Macao regions of the university works won the Gold Award, of which 16 pieces have been put into practice, accounting for 29.1% of the entries have been pioneering work, the Macau University of Science and Technology" Macard Postcard Service Co., Ltd. "and other 17 works were awarded the" Best Creative Award "," the most The most media attention Award, "Best Display Award", "Most Popular Award", "the judges recommend the characteristics of the award", 20 team won the first set up the competition "network virtual operation" Special competition. In addition, Tongji University and other 126 colleges and universities received excellent organization award.

The competition attracts a wide range of social sectors, especially venture capital, business and local entrepreneurial park, a total of 94 entries and the relevant investors have entered into an investment agreement or an investment intention, signed and the intention to invest a total amount of 281 million yuan. The first batch of 9 "National Student Entrepreneurship Demonstration Park" was awarded, of which there are two in the city: China (Shanghai) entrepreneur public training base and Tongji University Science Park.

Case

"Generation" created "reverse group purchase" in the first two quarters of this year has been more than 7 million yuan income

Yesterday, to participate in the "Challenge Cup" college students Entrepreneurial Plan competition, some of the students outstanding entrepreneurial project representatives, and related investment enterprises to sign the scene, many teams on-site harvest hundreds of thousands of yuan, millions of dollars of investment. Organizers said that in the finalists of the "Challenge Cup" final of more than 200 undergraduate entrepreneurship projects, there are dozens of projects with the relevant investment companies signed contracts, and another dozens of projects have reached an investment intention with the enterprise.

Among the students signing the contract, Tongji University's "Zheng" is the youngest. Although Tongji University is a senior student of information management and information system, his "Shanghai Vneed Information Technology Co., Ltd." has received 500,000 yuan of angel investment. In fact, in the first two quarters of this year, his company has achieved revenue of more than 7 million yuan, and his goal is: The first annual income of more than 20 million yuan, starting from the second year net profit growth rate of more than 300%!

Compared with other entrepreneurs, Xiao Zheng has a congenital advantage: His family started doing business from their grandparents. Although his parents gave Zheng the environment, he insisted on starting from scratch. In high school, Zheng investment in futures and gold, with annual returns of more than 20%. In the big moment, he also went to Hong Kong to the financial companies internship, these experiences also gave him a few of his peers business acumen.

To put it simply, the "vneed" marketing model is called "reverse group Buying" mode, which allows consumers to set their own prices to buy, and finally buy platform and merchants to negotiate. For example, all students who want to enroll in a research class are assembled to haggle over the price, rather than signing up separately, so that they can successfully enroll at lower prices. Zheng said, "This can be compared to the time, excellence and lower prices." For suppliers, this can be faced with a more stable consumer group.

This year at the beginning of the new semester, "Vneed" the first business is for students to buy textbooks. Zheng collected the textbook information that the students needed, and then contacted the supplier. Get the price is lower than Dangdang, than the students buy their own school textbooks is much cheaper. Through the purchase of teaching materials, "Vneed" won the first bucket of entrepreneurship on the road more than million yuan.

This February, a micro-blog online by countless netizens forwarded. "Jianyang Water well village in Fujian province, the existing 30,000 kg of citrus no place to sell, save a limited period of time, farmers can only anxious helpless." Zheng also use the "Vneed" platform to initiate the purchase of citrus. They contacted the local farmers, wholesale price directly from Fujian to buy a batch of rutin supply to Tongji students, door-to-door. "This time we did not make money, but we bought a low-cost fruit for students, but also for the farmers in Fujian Sha Sand a force." Zheng said that during the group buying process, "vneed" promoted influence and visibility. In the future, "Vneed" also plans to buy training courses, remedial places, etc., Zheng hope to continue to focus on the university, he smiled and said, "College students no one, no money, no resources, only in the campus pit classmate!" ”

"Fu second generation" to build office leasing company to extend the scope of business from the long wind to the city

This year's 27-Year-old Fang Jishu is a small boss of an office leasing company. His name just summed up his growth and entrepreneurial experience, unwilling to be positioned as "heir", he chose to a certain degree of "beyond" entrepreneurship, to fight their own career.

Fang Jishu introduced, because his parents do business, from high school his life is rich. "I may not have a great achievement in the eyes of my peers because I was a family member and I was a career that I inherited from my parents," he said. "But I do not want to live under the care of parents, want to rely on their own efforts to create the future, but also in front of all people really prove my ability." ”

Since January 2009, after graduating from Shanghai University for more than a year of Fang Jishu for 6 months of planning and preparation, with the help of the home business and second-hand housing leasing experience, decided at that time has not developed the long wind plate to do commercial real estate office leasing and trading business. In August 2009, the parents borrowed a fund to start, in 60 square meters office, the creation of Shanghai Teng Super real estate brokerage firm, led the young team began the journey of entrepreneurship. At first, the company had almost no business, and after a few months he had to redo market research. He found that commercial real estate development potential is huge, but if the existing business model to do, it will be uncompetitive and gradually eliminated. "I must innovate!" The small Booth said to himself.

Small House told reporters, he found that almost all leasing office building customers have decoration needs, some customers will also ask him to recommend familiar suppliers. At first, no experience of the small House introduced a number of "active to find" suppliers to customers, but there was a mistake, although the customer did not blame the booth, small room but worry about the impact of good relations of cooperation between them. He thought, can understand the customer idea based on the office decoration design to drive real estate sales and leasing, to provide customers with office one-door service Select several of the most suitable for their companies, including rental prices, geographical location, transportation and ancillary facilities, and design suitable for their company's office environment. In this way, property sales and leasing at the same time expand the design business of the booth company.

Now, the small-booth company has gradually embarked on the track and has a complete plan, borrowed from the parents of the start-up funds have been paid off. Small room that the outside resources support for the start-up of college students are very helpful, he has enjoyed the Putuo district operating fee subsidy, rent subsidy, social security subsidy, access to the practice of the long-term tracking of experts guidance. At present, he is applying for a 300,000 yuan opening loan to Putuo District, in order to expand the business from the Changfeng area to the whole city.

University MBA students to build a network of love ideas into entrepreneurial golden

Young people do not have to start a business from the university, after work also in time. Lu Lei is with "entrepreneurial golden" resolutely resign from state-owned enterprises, embarked on the road of entrepreneurship.

Nowadays, you can often see some comic works on Weibo, and netizens use this art form to express their experiences and feelings. However, it is not easy for most people to draw cartoons, so this "technical barrier" gave birth to an MBA business concept. In this month, "Tu bar Net" into the online beta, December 12 officially online. At that time, users can use the site to provide free of more than 2000 entities, comic "Mosaic creation", and in micro-blog, social networking sites with friends to share.

Lu Lei, founder of the company, is a "father", after graduating from university, he entered a large state-owned enterprises in Shanghai, has a very stable professional environment. In order to improve himself, he entered the Shanghai Jiaotong University to study MBA, since then, his entrepreneurial passion began to burst out. "My entrepreneurial idea, in fact, was originally from my love experience." Lu Lei smiled and said. In the university, he and the classmate love, after graduation, Lu Lei into a Shanghai state-owned enterprises work, his girlfriend to Tianjin Nankai University, apart, two people can only use the telephone contact. As time went on, the couple had fewer conversations on the phone. What to do? Young Lou likes comic books from childhood to think of the use of painting to convey information and feelings. So, he created "Fiki dog" and "small shepherd's Purse" These two comic images, to express their experience and his girlfriend "small shepherd's purse" feelings. "Great painting!" "Your boyfriend is so talented!" "See the endless stream of comics, Lu Lei girlfriend's girlfriends are praised." Now, "Little Shepherd's Purse" is my wife. Xiao Lu smiled and told reporters.

In his view, many people have this kind of comic demand, but most people don't have comic skills. During his MBA, Lu Lei wanted to design a product to solve the problem. According to his idea, you can put all kinds of comic elements (human face, Body, dialog box, animal ...). are placed on the site, so that users will be their arbitrary splicing, coloring, "assembled" into a creative cartoon. Last November, in the "Warwick Cup" national MBA competition, the Lu Lei team of the concept of entrepreneurship won the championship, including Sina founder Zhidong, and many other entrepreneurs praise.

With this golden, Lu Lei resigned from state-owned enterprises, embarked on the road of entrepreneurship. "At that time I found that the actual combat and the game is not the same, the game can be bold imagination of the company's future strategy, but it is really more difficult to do." "Facing the uncertainty of the future, the MBA team members who entered the competition withdrew, Lu Lei had to start anew." In Shanghai University student Science and Technology pioneering foundation of 300,000 yuan funding, he finally got to 1 million yuan, and a few like-minded "comrades" together founded the company.

After nearly a year of efforts, now the slogan is "Everyone is a cartoonist" coated bar network has been online, next month will be officially online. Login to the site, you can see more than 2000 entities: facial expressions of different people face, all kinds of lovely animals ... Just use the mouse to drag them onto the artboard, with the dialog box, input text, in just a few minutes, a cartoon on the "painting" good. You can publish it to Weibo, social networking sites, and accept compliments and spits from netizens. In more than 2000 entities, there are Lu Lei original "Fiki dog" and "small shepherd's Purse" and other comic images, there are several signed by the painter to create the classic image. "This is the first domestic cartoon production and sharing of social platform, whether successful or not, I will do my best." Lu Lei's words reveal firmness and self-confidence.

Misunderstanding

A lack of market research

Entrepreneurs must have passion, but there is no cavity enthusiasm, but lack of market research and practical ability of the "head-type" entrepreneurs, often encounter failure.

Once a university student entrepreneur has found Wanggenquan consulting, he hopes to do a chain business in the field of fresh delivery. After the exchange with this college student entrepreneur, Wanggenquan found that he put fresh delivery understand very simple, "he felt that this is a very easy thing, but the customer ordered dishes, he door-to-door distribution, market demand, fresh delivery of the necessary conditions such as not known." ”

Finally, Wanggenquan to this student entrepreneur to talk about more than 10 years ago on the beach, not a few years on the collapse of the "Zhuang Mother vegetables" story, warning the entrepreneur to do market research, and then talk about entrepreneurship is not too late.

"Discriminating" for quick success

Shanghai opening guidance expert Volunteer Service Group YANGPU Group of Experts Chen Yong Shanghai with "three more than three less" to sum up his view of the misunderstanding of college students ' entrepreneurship, the distinction is: want to "discriminating" many, willing to add up less, want to "overnight fame" more, willing to wear less than ten years, as "eldest brother" many, the "green leaves" less.

Chen Yong-Hu said that by the international and domestic successful entrepreneurial "big business" experience, many college students as a way to change the life situation, rapid increase in wealth, but did not realize that entrepreneurship is not discriminating things, need to experience the hard self honed. "Now the students are more than only one child, a little sense of teamwork," Chen Yong-hu revealed that many college students failed to start a project because of team division. Different from the "interests" and split, college students are easy to "focus" and split.

Experts

No matter how big the target, there's a brick in front of you.

0 Yue, Chairman of Research Consulting Group

In the eighth session of the "Challenge Cup" Fosun Chinese college Students ' pioneering plan competition finals, also specially for many interested in the entrepreneurial students opened two "entrepreneurial big hall." A number of successful entrepreneurs on the scene for the students to guide the venture.

Donkey Mother Travel Network chairman Hong Qinghua was born in Anhui a small fishing village, he for a "I want to buy a room socks for dad to wear" and strenuously read, in the university did tutor, sales, "for survival, for the Dream", embark on the road of entrepreneurship. "In fact, the direction of a person to start a business, and his learning experience during the growth, hobbies, if you grow up in the process has never had the desire to make money, not to do so, then you do not think after the work of entrepreneurship." Yue said that he founded 0 advisory, is because in Nanjing University during the study, "that is to say, no matter how big the target, before the front of a brick!" ”

But this is not absolutely the case, the reading period of "good child" may also be a business in the future. Graduated from Tongji Real Estate (002285, shares bar) Chairman Chen Jinsong After graduating from the state-owned enterprises first, after 1990 was sent to Hong Kong to work, "homeopathy", before germination of the idea of entrepreneurship. What are the necessary qualities for college students to start a business? "The primary quality is" action ", when you are locked in a dark room, the first thing to do is to act, rather than sitting in the corner thinking. Chen Jinsong said, "Only action can get feedback, and that feedback is the most useful." ”

Preparation before starting a business is a long period of storage process

Tianguang, chairman of Shanghai Fortune Sheng Equity Investment Management Co., Ltd.

"At present, there are four misunderstandings in college students ' entrepreneurship: I have technology, I have passion, I am young, I can wait." "In the Challenge Cup" during a keynote speech, graduated from Tongji Shenzhen Investment Co., Ltd. Chairman Xiaoshuirong pointed out that entrepreneurship is not to do technology, passion can not be used as a lasting driving force, young also have opportunity costs, such as not good way. He built the young students to start a business can follow the following path: Can be employed to start again, to find a good entrepreneurial mentor to start a business, you can first improve the self before starting a business, you can think of entrepreneurship, but do not rush to start a business, you can follow the entrepreneurial do not have to start their own business, you can learn some business management before starting a business, you

Now many college students have such a question, in the end is to work first or direct business? Tianguang, chairman of Shanghai Fortune Equity Investment Management Co., Ltd., also graduated from Tongji, said: "As long as you are ready, you can start a business." ”

But the "ready" requirement is not low: first, entrepreneurs have a good understanding of their projects and the market conditions in their respective industries; second, entrepreneurs need a passionate and cohesive team. Tianguang said, now many university students to their own position is too high, blind self-confidence, their project despite the certain implementation, but lack of a certain business model, and business model needs to be consciously in the student stage to supplement the relevant knowledge. Tianguang warned students, "the preparation is a long period of the reserve process." ”

College students ' entrepreneurship is mainly to withstand failure, the sooner failure the better

Assistant to Principal of Tongji University, dean of Architectural Design Institute of Tongji Ding Jiemin

"It is unrealistic to expect students to embark on an entrepreneurial path by taking part in a competition," he said. "led to Shanghai, Heilongjiang Group party Committee of the school minister Guan Dahui think, to participate in the" Challenge Cup ", as well as the previous training, try to start the effort, for most of the students, the significance is to accumulate a little experience, feel entrepreneurial spirit, for the future of possible entrepreneurship to do a little preparation. Guan Dahui I have also created the industry, know that the difficult, entrepreneurial and not outsiders imagine so easy and scenery, the market is not only determined by product quality, enterprise marketing methods, team management experience, as well as the initial hardships of entrepreneurship is not just graduated students can easily withstand, coping.

In the view of Chen Lijun, the head of the Shanghai Regiment's party committee school, in colleges and universities to open entrepreneurial courses, to encourage students to participate in the entrepreneurial competition, and college students graduate that is not necessarily the relationship between entrepreneurship, "in fact, even if you are only a white-collar after graduation, civil servants, work and entrepreneurship does not seem to have any relationship, but the necessary unity of entrepreneurship, The spirit of mutual assistance and cooperation, and the knowledge of the management team, can be applied to these day-to-day tasks. ”

In addition, college students failed to start a business, it is not a big deal. Professor Ding Jiemin, President of Tongji University, director of the Institute of Architectural Design and research, Tongji University, said that the failure of college students to start a business is not necessarily a bad thing. Only if you try more will you succeed in your business. ”

College students ' business E-commerce, IT, exhibition and so on more easily successful

Shanghai City opening guidance expert Volunteer service Group Putuo Sub-group expert Wanggenquan

Shanghai City opening guidance expert Volunteer Corps Putuo group expert Wanggenquan said, integrated his years of experience in guiding entrepreneurs, college students entrepreneurs in E-commerce, IT, exhibition, cultural media, wedding, food and other fields more easily to success. The characteristics of these industries are more consistent with the characteristics of college students ' entrepreneurs. Take the E-commerce industry as an example, the initial business is not limited by the office space, can be carried out at home, early investment, and its online communication characteristics so that introverts are not constrained, you can try to be "boss."

In contrast, college students are more likely to be frustrated in the manufacturing sector. Wanggenquan said that seven years he has not guided more than 100 undergraduate entrepreneurs, of which 3 are engaged in product manufacturing, some have a professional background in engineering, and some have patented technology, but unfortunately failed. "There are a lot of business ventures in the manufacturing sector, and it is not recommended for college students who lack industrial experience to try easily." "Wanggenquan said.

In the campus on the "toss" of the graduates entrepreneurial success rate is high

Tong, director of investment, Shanghai venture Relay Investment Management Co., Ltd.

What is the weakness of college graduates ' entrepreneurship? What does the industry have to say about college students who are interested in entrepreneurship? With these questions, the reporter yesterday interviewed the Shanghai University Students Science and Technology Venture Foundation, the responsible person. In his view, the lack of social experience is just out of the university gate of the biggest entrepreneur flaw, for this reason, he suggested that college students in the campus will be more contact with society, such as participation in some social projects, so that it is suitable to go out of the campus to enter the mall to fight.

The investment director of Shanghai Venture Capital Management Co., Ltd., a holding enterprise of the Shanghai University Student Science and Technology Venture Foundation, Tong told reporters that his department was responsible for assessing the development prospects of undergraduate entrepreneurship projects, for each company to invest 1 million-5 million yuan, and take ownership. The foundation of "Entrepreneurial college students" is defined as: college or above any education, graduated 5 years of young people. Talking about the overall impression of college students ' entrepreneurship, he said, "Our country's many" investment big guy "All said, will not invest in university student Entrepreneurship Project, this is what reason? Because the newly graduated college students generally lack of social experience. So we put forward the slogan is: the funds to the prepared university students. ”

Tong said that he and many entrepreneurial college students feel "uncomfortable", because they do not know the social "rules of the game", that get a lot of things is taken for granted, feel that they are great. And some college graduates in the campus on the "toss", have done social activities, participated in a commercial nature of the project, Tong and their exchange to feel a lot smoother. It turns out that the success rate of these graduates is also relatively high. Therefore, he suggested that students who are interested in starting a business in the future should consciously participate in social projects in the campus, so that they can contact society in advance. Schools should also create such opportunities for students and invite entrepreneurs to come to school for lectures.

One of the most common features of successful entrepreneurs is that they are good at building, maintaining, and using network resources.

Professional Wanggenquan

Opening expert Wanggenquan said that at present, the city, district level two for college students to start a lot of support policies and methods, aspiring to entrepreneurial students must master these policies and methods, to seek more resources, in order to achieve a multiplier effect.

One of the most common features of successful entrepreneurs is that they are good at building, maintaining and using the resources of the network. In addition to relatives, friends, classmates, college students where the network? Liu, an entrepreneur from Tongji University, is a wise man, who consulted various preferential policies with the YANGPU opening Guidance Service Center, and asked the opening guidance experts for advice, as well as an expert volunteer at a university to introduce him to a project that is now doing well.

"Business experts in the tax, industry and commerce, banking, business and other fields of work, are very senior, professional people, if the university students to ask for advice, and they establish good communication, they are willing to help their families like the students to reach out to the university entrepreneurs." Chen Yong Hu said.