E-commerce +sns will be the next nuggets.

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As the summer deepened, temperatures were rising all over the country. But for domestic social networking sites, the long summer vacation did not bring popularity, but blew out the coolness of silk?? In early July, 360 laps of the Web site announced the closure, July 15, the Human community web site Ant Network because of the broken capital chain, can not continue to operate, will be closed on July 30 website. For a spate of SNS site shutdown incident, some insiders believe that the domestic SNS site has been from the past hot to the present slow development, SNS fever is gradually decreasing. Other sources said, press and publication General Administration deputy director Sun Shoushan said, the press and publication Administration will formulate the publication "Internet Game Approval Management rules" and "Internet literature publication Service Management method" and so on department regulations. Among them, for each kind of network game's examination and approval condition as well as the procedure has done the meticulous strict stipulation, specially includes the SNS net swims and the child SNS game.

One side is the weakness of the community web site, the other side is the search giant's "eyeing". SNS industry seems to stand on the industry shuffle and divide the new pattern of the "crossroads."

SNS website "Outside Hot inside cold" is tired state

SNS website appeared and entered China for several years, especially in the strong development of foreign SNS, such as Facebook, China's SNS website has gradually been recognized and loved by netizens, and even developed into a network phenomenon of high heat in recent years. In the gathering of popularity, SNS website is a success.

By the end of 2009, the number of users using dating and social networking sites in China will reach 124 million, according to Cnnic. Wanrui Data Internet Industry senior analyst, internet expert introduce has said: "A large number of user base, attracted the capital market on the SNS site's strong interest, so whether SNS site itself, or SNS site related areas, have a huge potential investment opportunities." However, seemingly booming appearance failed to change the SNS internal cooling, or even "cooling" trend.

Surveys show that many SNS sites are at a loss, the domestic more than 80% of social games monthly income is only thousands of yuan. Has not formed the clear profit pattern to become the industry to the SNS community website future development attention focus. Many social networking sites set off the "close tide" also shows that today's SNS site, has been tired state. reported that the closure of the Ant network is due to the broken capital chain. If the development of social networking sites has to rely on continuous funding to support, then we can be so conclusive, the profit model there are big problems.

Wanrui data released in 2009 China SNS Industry Development Report Analysis said, SNS community website provides products such as components, applications, entertainment games, etc., are only used to enhance the stickiness of users, this is the current SNS community website competition stay at the operational level of the important embodiment.

At present, the market competition is fierce, the user market is not mature, at this stage any member fees, virtual goods purchase will give the current key goal namely "circle user" bring influence. SNS Community Website provides some functions or services, are to improve user experience and loyalty of the operation phase, from the SNS community development stage, from the operation to the profit model of the time is not mature. Lack of effective profit model, SNS website weakness is both helpless, also in reason.

Domestic SNS industry into the shuffle period?

One side is a group of domestic SNS sites are weak, on the other side is a lot of domestic internet celebrities and investors in favor of social networking sites. According to the economic reference newspaper, in early July this year, Tencent's new SNS community?? Friend Community home exposure, MA made clear that Tencent's future development strategy focus on SNS. It is worth mentioning that, because there are a large number of users to support, most of the industry to Tencent's related initiatives is also a good voice to sing.

In addition, many search sites are also eyeing SNS. Google into the SNS field of news still around Liang, the domestic search giant Baidu is also out of the establishment of SNS Division recruitment news. Facebook also appears to be "unwilling", as the news of its foray into the mainland market this year is also rife.

No benefit is not early, whether the Internet or search giant, the SNS industry's biggest driving force is the social network's huge market potential. Analysys data shows that by 2011, the number of domestic SNS registered users will reach 510 million. 2009 China SNS Market income of 387 million yuan, an increase of 47.7%, is expected to 2011, SNS Market size will reach 979 million yuan. It is natural that such a huge market attraction will be strong.

"There are sites to be eliminated, there are some sites will stay and will survive better, SNS website Big Shuffle ERA has come!" An analyst at Beijing SoftBank Investment Corp.

Domestic SNS Upgrade station is already Jianzaixianshang, a SNS website has begun to break through. "Communications World Weekly" news, in mid-May, happy Net announced that it will officially launch a Third-party application platform, and began to explore with the Third-party development team into a cooperative model, the diversification of the model will become the future direction of Kaixin. 51.com followed, developed a platform for small application of the fine route, and began to dabble in micro-blogging business. There are some SNS website heavy launch buy net or Micro Bo as a breakout strategy, there are sites ready to go overseas ...

Eight recount, who can suddenly laugh to the end, there is no conclusion. In the new round of SNS war, who can laugh to the end, the industry is waiting to wait.

E-commerce +sns or new nuggets

Shuffle, the new pattern of the industry ... Adjustment is unavoidable, the development of SNS industry will not stagnate after all. Grasp the industry integration of new opportunities, is the survival and development of the hard truth.

Chen Xinxiang, director of China Electronic Commerce Association, believes that the combination of SNS and electronic commerce will become a direction in the future. Chen Xinxiang says online trading has become a trend in modern society. SNS to carry out E-commerce has a natural advantage, its own as a social platform, with a huge social network and popularity, will be more conducive to e-commerce. Especially the subdivision of the SNS community, will be more targeted. The combination of social networks and E-commerce will fully exploit the commercial value of social networks.

Can e-commerce +sns be a new nuggets? On this issue, the world's first experience trading platform "Eight" has given the best answer. "Week Eight" is a SNS, e-commerce in one of the new experience trading platform, but also a "experience" quickly become a platform for money. This experience should be said to be a reasonable "renovation" and development of traditional community websites.

Secondly, based on matching information, "Cool distribution network" Business-to-business E-commerce +sns Community model, but also has a considerable development prospects. Business-to-business Platform for businesses to provide a venue for communication and exhibition, at the same time through SNS gathered popularity also conducive to the conduct of e-commerce. For SNS community users, business-to-business platforms are like fairs at home. Business, entertainment, a lot of life.

Again, the recent rise in the United States of a group buying model "Groupon", seems to be the SNS community to find opportunities for development. This pattern is characterized by the introduction of a daily discount products, users to buy to enjoy ultra-low discount prices. This kind of line gathers the sentiment, the offline activity drives the consumption the cooperation to divide the pattern, may serve as the SNS Community website charge module content, it may bring the new profit growth point to the SNS community.

In addition, online virtual network life and the actual combination of offline, but also to promote users in the SNS community site active degree. However, in the SNS market rapid expansion at the same time, there are some regulatory issues. In order to focus on the issue of SNS business content, the state press and publication Administration and the Ministry of Culture will be jointly issued on SNS website approval and SNS Community game regulation policy. This has laid a foundation for the healthy and orderly development of SNS.

All in all, social networking is not a buzzword in the pan, is not currently known as an add-on to the network, people are increasingly hoping to get more from above the actual interaction and practical value, and this demand will be SNS into the platform of the application of the era, whose application can conquer more users and customers, who can cross knife immediately, Laugh proudly.