Easy to use car caused the revolution in the traditional automotive industry?

On May 21, the easy-to-use car was held at the 798 Art Zone in Beijing across the border for the launch of a cooperation conference on Volvo Car, the leading innovative O2O service platform in China. In the conference of "Experience and Win-Win Future", the two companies jointly launched the "Ycar Lab Shared Lab" trial-and-test platform and announced a strategic cooperation with Volvo Cars. This cooperation means The first cross-border co-operation between the car and the mobile Internet was realized: this means that the easy-to-use car will open a Volvo service area to meet the needs of individual users. The first Volvo models on May 21, officially put into operation in Beijing. In the meantime, this means that Volvo Car officially launched a marketing attempt in the field of vehicles and provided consumers with more product experience opportunities through innovative platforms and customized services. This is a new way to expand marketing and channels .

At the co-production conference, Zhou Hang , CEO of EAS, has repeatedly emphasized "cross-border cooperation" and believes that the two companies can be regarded as creating a "new model for the integration of automotive and mobile Internet." As of January of this year, Yi to vehicles in the country dozens of cities already have 50,000 vehicles to join. In the drop-hit taxi and fast taxi with subsidies to stop the background, who lives in the outer tube Guan Shu, Beijing's hot day, these two days has become easy to loyal users, and then anytime you can According to their own preferences about their favorite cars, and the whole easy to experience can be described as quite perfect.

At present, car rental companies are scattered all over the country, and YiZhuo is able to integrate the car rental companies in the market without the car or the driver to form a back-end car system. By using the Internet mobile platform matchmaking enables the driver, the end user, Anywhere can call the car, but also through the Internet to complete the online payment. Simple scheduling, fast response systems and standard driver management provide drivers with more opportunities to set cars, and behind this is the easy-to-reach operating team that uses interconnected thinking and operates efficiently to attract customers. Increase customer loyalty through easy and enjoyable customer experience. At the same time it is noteworthy that easy to get to the precise positioning, airport shuttle and a price estimate service, now "Yaohao see policy, a taxi to see the driver," the first-tier cities, will definitely become more and more white-collar business elite car Preferred.

If we start a revolution in the traditional automobile industry, these regular services that are easy to use only gradually lay the foundation for a revolution. Let's take a look at a series of easy-to-car initiatives:

Take a look at a few news items that are easy to note recently.

"Easy-to-use car and the car to reach a strategic cooperation network, easy to get to the car to provide intelligent transport engine exclusive support."

"Easy to use car and Guangzhou Automobile Group reached a comprehensive strategic cooperation, petition will optimize the integration of the existing Internet platform model and vehicle resource process."

"Easy to use car and Volvo reached a strategic cooperation, users will be able to easily rent a car by Volvo S60L sedan."

On the surface, one by one, cross-border cooperation with manufacturers is easy to be closer to the car manufacturers, manufacturers use their brand influence and resources to expand their car rental strength, but a closer look, the future of strategic cooperation has great business opportunities. Whether it is SAIC, Guangzhou Automobile or Volvo, their brands and cars in China have thousands of users to SAIC, for example, assume that users want to experience a new car, just use the car to share the network to submit needs, easy to use The intelligent traffic engine system of the car can provide the target vehicle according to the reservation order, and the user does not have to go to great lengths to contact the dealer. If the user selected pick-up vehicle is a Volvo S60L, passengers do not have to buy the vehicle you can experience the latest models. Not only enhance the customer experience, but also promote the new car manufacturers.

This is just the beginning of a bright future. If all car owners prefer to test-drive before replacing a new car or buying a new one, then the easy-to-use smart traffic engine provides more than accurate positioning and fast dispatch services, but one after another Direct sales opportunities. Therefore, in the entire access, easy to cooperate with the car manufacturers completely bypass the dealer, docking directly to the owner. Perhaps in the future one day, easy to use the car in the customer's car process, will prompt a new car on the spot transactions, and this approach, the future once the case goes its own way, most likely leather 4S shop life.

Data released by China Association of Automobile Manufacturers showed that auto sales in China accelerated unexpectedly. In 2013, auto sales totaled 22.1168 million units and 21.9841 million units, up 14.76% and 13.87% respectively over the previous year, up 10.2 and 9.6 percentage points from the previous year respectively, Upgrade, higher than expected at the beginning of the year, and once again set a new record in the world, ranking fifth in the world for the fifth consecutive year. In this context, with the overcrowded roads and the continuous introduction of the restriction policies in various cities, the utilization rate of private cars is generally not high, so "renting for rent, renting for what you rent and renting for what you want" will become a new car Way, this is another easy-to-use car revolution, taxi in Beijing, the use of tight hot days, in the past two days experience is completely addicted to experience, but unfortunately, due to today's limit line, ready to go to Zhongguancun, booking and Canceled several times, but has not been renting Volvo S60 models, perhaps the initial use of tight tight on the line it.

A hundred years ago, the first foreign car opened to the Empress Dowager Cixi, until today, China has become the world's largest car market. With the increase in the number of cars, various problems ensue. Energy, the environment and congestion have brought a revolutionary impact on the way we travel, whether it is a taxi, a car rental company or a taxiing software. Easy to use the car The cross-border experiments, but also not a way for us to travel a revolution?

The essence of this revolution is actually all user-centered. With the help of mobile Internet terminals and big data, all resources are managed together to serve users, make it easier and make cars a habit.