Easy view: The new virtual currency rules will make small and medium game players out

Bit network (chinabyte) July 1, for the Ministry of Culture, the Ministry of Commerce issued a joint "on the strengthening of virtual money management Network game Notice", Analysys International analyst Yuyi today released analysis report that short-term policy will directly affect the net operator's income; In the long run, due to the improvement of operating threshold　　, small and medium-sized manufacturers will withdraw from the online games operating market. Analysys International (Analysys Analysys) that the interpretation of the "notice" mainly in the following areas: 1. Strict market access, strengthen the subject management.　　"Notice" to elevate the game operators access threshold, standardize the operation of network games, is intended to guide the development of industry norms. 2. Standardize the issue and transaction of virtual currency to prevent market risk. "Notice" for the first time, the definition of virtual currency, recognition of the virtual currency belongs to property, and put forward the virtual currency distribution, circulation, service, refund, security and other requirements.　　Protects the safety of consumer personal property. 3. Strengthen the market supervision, crack down on the use of virtual currency games in online gaming and other nature of the game content.　　"Notice" also raised the threshold of online game approval, prohibit all with betting, a few whims, random virtual currency related products/services, and supplemented by the provisions of the implementation of increased enforcement, indicating that the government departments to increase the strength of the law to purify the market environment determination. The announcement of the announcement in this year's government on the network culture Industry supervision tightened environment, does not let the industry accident. Analysys International (Analysys Analysys) that the announcement of the "notice" on the impact of online games is huge: 1. Short term: directly affect the income of online operators. China's online games products 90% involving the sale of "probability" of "accidental" sex products/services, such products have been operators to stimulate consumption of the prescription, this part of the revenue accounted for the operator's total income of 10%-20%, in the pure prop charging mode of online games will account for more proportion, such as the giants of the　　The announcement of the notice will bring a large impact on the income of the whole industry in a short time, and the challenge to operators is how to find new customer value and stimulate consumption without destroying the balance of the game. 2. Medium and long term: Operating threshold upgrade, small and medium-sized manufacturers will withdraw from the game Operation Market. The improvement of the operating threshold of the online games industry means that the small and medium operators will be out of operation because of insufficient qualifications, the market pattern will change: the only large operators in the market will get the valuable operation qualification, the small and medium game developers will give full play to the market to survive and develop, The core resources of the competition between operators will be transformed into the ownership of game developers ' resources and channels.　　As a result, online gaming vendors with early investment plans are expected to gain greater competitiveness in the future, such as the Grand "18 fund", the giant's "win over Giants" and the "v plan". In addition, Analysys International (Analysys Analysys) research that the future of the online gaming industry will be more stringent regulation, content grading, marketing methods and media will become the next step of regulation.