EF China change brand English name vigorously develop other language training business?

At the EF education China 20-year education Summit, EF announced that the Chinese brand's English name was gradually changed from "中文版 first" to the globally Unified name "Education First". The slogan has not been formally used yet. "When entering China 20 years ago, there was a problem when many people did not speak English, and English as a catalyst was enjoying international education," said the head of EF. In the next 20 years, it will not only be a training opportunity for English, but also provide learning opportunities in Chinese, Spanish and Japanese. This passage reveals two layers of meaning, first, EF to Chinese users of the market development phase of the basic completion, no longer emphasize the necessity of English, to the global unification; second, in addition to the main business of the training, EF will exert Chinese, Spanish and other language training business, so need to play down the brand in the content of 中文版. At present, EF's domestic business has the following parts: English courses for adults over 18 years old, English course for children aged 3-9, 10-18 years old English course for students, study abroad/tour, corporate English training, online courses, etc. A few months ago, EF's main competitor, Wall Street English, also replaced the new logo, removing the Chinese word and hinting that it would bring in online education.