Eight things to do in a website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Content construction

What is the core of a successful website? That is the content, how to build it, here are some points:

1, the provision of content

Content is created around the user's needs, through data analysis, market research to analyze the user's behavior, to determine the user's needs. Provide useful content to users, this is the main direction.

2, motivate users to contribute content

Content construction At first is the operator to create content, attract users, when the site has a certain popularity, must do is the content of day-to-day maintenance and management, mainly through the operation strategy to stimulate users to create more content, through continuous circulation, bring new users, produce more content.

3, Mining loyal users:

Product development is ripe, can implement the management system, mainly is the exchange community this piece, lets the faithful user to manage and the exchange, guides the user to maintain, lets the content and the discussion have the pertinence.

Second, user maintenance

User maintenance is to manage the relationship between the product and the user base, and the following points are described in the Community class website:

1, establish and improve the Help system, the release of friendly product announcements

2, timely resolution of user feedback problems, to provide them with better services (customer service)

3, actively invite users to experience and try new products, let users participate in our website to

4, the virtual system and hierarchical system for reasonable settings, and in the operation of its optimization improvement

5, in the Community friends, there will be some users of emotional issues, to adjust the contradictions between users, disputes and can reconcile the atmosphere

6, the Community administrator in the user group will have a certain authority, must establish a good image, so that users build trust in the site is very important, so as not only to improve the user's loyalty, but also improve the brand image of the product for Word-of-mouth marketing lay a good foundation.

Third, product demand

Although products are the work of product personnel, but in the course of operation, operators and users contact the most, so that more understand the needs of users, and constantly give suggestions to the product, but also operators to do things, products and operators to jointly plan the products to better meet the needs of users.

Iv. Data analysis

The data analysis is the most important part of the product operation, the following introduction:

1, through the data to understand the problem of products each product will have to analyze the data indicators: PV,UV, login number, membership number, number of posts, number of replies, etc., these data according to different products, will be changed, through the analysis of the changes in these data can understand the current problems of products, found that the problem lies, You need to optimize the product requirements.

2, through the data to understand the user's behavior through a number of specific data indicators, analysis of the user's operation on the site, more conducive to understanding the user's behavior, such as the user favorite to enter the page, the most like to see what the content, through a series of analysis, more can be more in-depth product optimization.

3, for data analysis needs of the document data record form (Excel) and Data report (word)

V. PROGRAMME OF ACTIVITIES

Product development to a certain stage is required to maintain the activities, there are generally several activities, the first is to guide users to create content; the second active community atmosphere, increase the user group relations; third, through the way of external cooperation, enhance the brand of products.

The following is a description of what the operator needs to do:

1, formulate a six-year plan of activities: a general understanding of what the product may need to do activities, priority in mind, of course, this also changes with time, the activities will change.

2, the activities of the collection: more reference to other products, to see what other products do activities and do the collection, in order to do in the future when the specific plan, can do a reference.

3, the activities of the program formulation: the specific implementation of the document content including the theme, content, time and place, purpose, award settings, description, activities into the budget.

4, Activities Summary: summary of the completion of the activities, output summary report, including themes, time and place, purpose, achieve results, the advantages and disadvantages of activities, the actual budget.

Vi. Marketing Plan

Products in the promotion process needs external marketing, improve product brand image, the following points:

1. Advertising cooperation

2. Channel cooperation

3, Virus Marketing

4. Event Marketing

Do not have a lot of marketing, only about the description of a few, hope and experienced experts to study together.

VII. Product Analysis

Analysis of similar products are all operators also need to do from the product point of view: The main advantages of learning from other products and make up for our products, more to see more use can give us more inspiration, but also to the product to put forward good suggestions.

From the operational point of view: In the use of other products at the same time, a lot of thinking about other sites and profit model, the operation of how to apply to their own products.

The main points of product analysis: Product content, user group, product style, development direction, flow, profit model and so on.

Viii. Operation Summary

After a while, the operator will have some operational experience, feelings and so on, you can record their thoughts, this is also a growing experience, if you can publish to the site with everyone to share, exchange, learning, and the same industry to communicate with the more people can run faster, farther!!