Eight ways to teach you to sell the product good price: see a 3-dollar cup how to sell to 2000 yuan!

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I black horse Note: Consumers buy products, in addition to the value of the product itself, more is to buy a feeling, culture, expectations, face, circle, dignity, respect, understanding, status and other symbolic significance. If you can understand this, it is not difficult to understand why a 3-dollar cup can be sold to 2000 yuan. This article teaches you seven ways to sell your product at a good price.

Recently to a wine company to do product planning, in the pricing strategy planning, and business owners have a fierce debate, because my price is too high, each product is nearly one times higher than the original, business owners feel high outrageous, certainly can't sell.

At this time I said to the business owner: "If you only want to sell the original price, then you do not have to ask us to plan, we plan the greatest ability is to sell good products good price."

In the end, I persuaded the business owners of the "how much a cup can sell," which amply demonstrates the significance of planning for product value innovation, and share with you:

The 1th kind sells the method: sells the product itself the use value, can sell only 3 yuan/a

If you will he only as an ordinary cup, put in the ordinary shop, with ordinary sales method, perhaps it can only sell 3 yuan, may also encounter next door shop owner's lower price recruit, this is not the tragic outcome of value innovation.

The 2nd kind sells the method: sells the product the cultural value, may sell 5 yuan/a

If you design it as the most popular style of the Cup this year, you can sell 5 yuan. Next Door shop owner lower price recruit The dark recruit estimated also not to make, because your cup has culture, directed to this culture, consumers are willing to pay more, this is the product of cultural value innovation.

The 3rd way to sell: The brand value of selling products, you can sell 7 yuan/a

If you put it on the label of a famous brand, it can sell 6, 7 yuan. Next Door Shop 3 yuan/a shout also useless, because your cup is a brand of things, almost all people are willing to pay for the brand, this is the product brand value innovation.

The 4th kind sells the method: sells the product the combination value, sells 15 yuan/is no problem

If you will be three cups all made into cartoon shape, combined into a set cup with warm, exquisite family packaging, called "I love my Home", a call Father Love Cup, a mother's Cup, called the childlike Innocence Cup, sell 50 yuan a group no problem. Next Door shop owner Niang is 3 yuan/a shout broken throat also useless, child family will pull mother to buy your "I love my Family" family portrait. This is the value innovation of the product mix.

The 5th Kind sells the method: sells the product the extension function value, sells 80 yuan/an absolutely can

If you suddenly found that the material of this cup is actually made of magnetic materials, then I help you dig out its magnetic therapy, health care function, sell 80 yuan/a can definitely. This time next door boss estimated all embarrassed to call 3 yuan/A, because who also don't believe 3 yuan/cup will have magnetic therapy and health function, this is the product Extension value innovation.

The 6th method of selling: The market value of selling products, sell 188 yuan/right is not not

If you have your magnetic health function of the cup printed on the 12 Zodiac, and ready to fashion lovers set gift box, named "Paired" or "everlasting", for the birthday of the couple, sell a 188 yuan/pair, Will definitely let the other party to buy what kind of birthday gift of the young people who have the brains to pay after paying the money still don't forget to say "thank you", this is the product segment market value innovation.

The 7th method of selling: The packaging value of selling products, sell 288 yuan/to sell may be more fire

If the health-care function of the couple zodiac suit made three kinds of packaging: one is affordable, 188 yuan/pair; the second is exquisite outfit, sell 238 yuan/pair; The third is luxurious outfit, sell 288 yuan/pair. To be sure, the final sale of the most fire is certainly not 188 yuan/on the benefits of installation, but 238 yuan/on the exquisite outfit, which is the product of the packaging value innovation.

The 8th method of selling: The commemorative value of selling products, do not sell 2000 yuan/a unless the brain is flooded

If the cup by Hu Jintao or Obama and other celebrities drank water, and then by Yang Liwei accidentally brought to the space to brush teeth, such a cup, do not sell 2000 yuan/a unless the brain water, this is the product of the commemoration value innovation.

Consumers often buy products, in addition to the value of the product itself, more is to buy a sense, culture, expectations, face, circle, dignity, respect, understanding, status and so symbolic meaning.

The same cup, the world in the Cup-its function, structure, function and so on, but as the world changes outside the cup, its value is constantly changing.

The same cup, the use of different value innovation strategy, will produce different marketing results, if you can realize the meaning of planning, you will head into the "Cup inside the world" and not come out?