Electric Business Operation: not pure technology more absolutely is thinking is a benchmark

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When it comes to the operation of electric operators, it is estimated that many bosses are confused by TP and Amoy Baoxiao and the so-called experts. Feel the so-called Taobao operation, in fact, is a very technical work, but only to implement the operation, Taobao, Beijing-east and other electric business, said the root, the business is the main, electronic channels brought by new technologies such as through-train bidding, Taobao SEO and so on are just marketing thinking incidental to the operation.

The simplest example, presumably there are many people, many bosses and electric business practitioners, still blind to see competitors, this product what word come in? What word transforms? Then want to do not want to operate, to promote, according to other people's hot search words, heat conversion words to optimize.

Such an end, most of the words are other people's high clicks to you can't catch up, the word click Unit Price low to you drooling, through-train click Rate optimization Taobao search and day cat search, stunning let you overwhelmed

Example is very common, I would like to say that the core is, network marketing, especially the electricity quotient, is really the most lack of executive power, the most is hard work, but if not move head to think, then with silly coolie, only understand Mater, no difference. "

"So what do you think about the operation of the electric operator?

The boat listens to the friend sharing, plus the actual operation experience Summary, feels has the following five questions:

1, how many people are browsing the category of your class (including the two-level category of shirts under women's clothing)?

Knowing this, you will understand how much market capacity you have and how many people you and your competitors are robbing? Your main push product attributes, month Sunday in the days of the cat Taobao sales how? Knowing this, you'll at least know what your potential prospects are.

If your product attributes, month Sunday of poor demand, are not the category of users like and demand, you are all the hot words piled up, you feel useful? Some through-train Montana can boast that I can burn these words to 2 cents/Click, the click Rate is up, but the product is not what others want, Transformation must be bad, and your ROI is pathetic.

2, what are the people who deal? Age, identity, sex?

Biajia's boat is a cliché, but is it necessary for most people to see it? Everyone knows, in Taobao shopping people are some office white-collar what, age is certainly in 18-26 between Satan, occupation what, it and so on, if you want, and I now say the poor phase as if, Then you really don't have the right to say anything about the cliché.

Say the point, feel a little more nonsense, have you ever counted?

What is the total of 18-24? What is the total of 25-29? What is the total of 30-34? Boat or for example, through this set of figures, I can simply analysis that 25-29 of the mainstream, this group of people's consumption capacity, at the age of marriage, premarital products have potential needs, such as: red envelopes, Wedding gifts and so on, 18-24 years old and 30-34 years old, then we can think is the mainstream is the page decoration, color style or something can be mature, rather than to the competitors blindly pondering, in addition, the design of product prices, with product services, can be higher prices, do a good job of product texture and service, Also put some special discounts on low prices to take care of the 18-24-year-old crowd.

Text narration is very cumbersome, if it is dictated, simply said, because can be gestures.

The little boat facet said, and for example, in fact, are very biased, the core of the most important, because only to find out the age of the turnover of people? Identity? Sex? work? And so on, you can probably Judge Ta's purchasing power, each age and identity group characteristics attribute, so that targeted marketing and operation.

3. What are they going to buy? What's the main reason for choosing a network?

Many people think of the first time cheap, so do not want to go to the price war with others, some people think of a wide range of goods, easy to choose, so do not want to shop the goods.

Admittedly, there are these factors, but are these important? important, but important to you? It is not easy to say, we have to think about is that TA choose the main incentive for the network? Usually, most of the things are better to choose the product that Ta likes and needs.

Well, your chance is coming, this group of people are how to the products of TA?

How many people are searching through Taobao?

This number, depending on your energy input ratio, do not think that Taobao search contains the cat, think it is the most, many high prices need high quality, are in the cat search, the days of the cat category.

What are the words? You can look at competitors, but pay attention to style and attributes.

When did you come to Taobao to buy? I think your product shelf time, as well as the through train delivery time and a more reference.

What kind of pictures do ta like to click? product Master and through-train promotion and product promotion, I think the elements and marketing theme, you should have a framework

How much is bought through through train? How much is the Diamond show bought?

Know these, you do not know your promotion, how to do? Know the benchmark, compared to the operation, is not more than repeated trial and error, and then change the wrong, and then try the wrong cycle to save time efficiency?

4, there are people who sell the same products as I do, they compare with me, where is the pros and cons? price? selling point marketing, matching service, etc.

Like this product, I'm talking about style, and of course the main thing is attributes, through my idea to go down, in the first question should understand, every day to buy things online are a certain number of people, you did not catch, your competitors took away, the jungle of the most vividly, we do not need to go black others, Do yourself a good job.

How do you do yourself? or that sentence, my products and competitors to do a comparison, the pros and cons listed, you are not a person, if you can try to find three or four people, because everyone's perspective is different, you need to summarize and analysis.

For example, my products and competitors are the same, are baby beds, I focus on the embodiment of the baby car texture and style, competitors are focused on the embodiment of the baby car how to let mothers rest assured that how to make the baby more happy safe and comfortable.

Effect I think it is needless to say, in addition, the most important thing is to grasp the price, to see competitors what style price to sell the best, you have at least a basic comparison.

5, our category, the best selling products are what? What are the characteristics and differences?

Say not to say, perhaps a lot of people even their own home what products sell good do not know, of course, I said which promotion and operation, do not rush to deny, look at the background data, everyone knows, but why sell good? Why has sales stalled recently? If you only know how to look at the data, I think you should be dumbfounded.

To do electric business operation, promotion and planning, at least one person know, of course, the first operation is to know that the last 7 days, the best selling products? What are the characteristics? which is the product attribute, which is the merchant? List a TOP10 out, have your competitors, without you, Show that your competitors have dumped you a few streets, if not, congratulations, that you are not so difficult to surpass TA.

Of course, the list of these, for our most central help, or new selection, as well as the main push and explosion, and so on, have a choice and put to, which is what I would say the benchmark.

Simple writing, text editing and typesetting, as well as a long time, pictures, anything, more case-assisted, and the redemption of the boat is limited, now it is 1.30 midnight, I should be ready to wash and sleep.

Finally, I wish all the bosses will be able to win, make a profit, all the electrical business workers, can be horse to work, earn high

This article by the snow words http://xzsay.com/original editor, reprint please attach link, if instead, the boat will retain the power of anger