Electric Media intends to enter Baoding

Our News (reporter Miaohui) still in the suspension of the power of the media to continue to move. Yesterday, the electric media announced that the subsidiary company Huafeng Tatsu Cable Network Holdings Limited ("Huafeng Tatsu Company") to the cash of 103 million yuan to buy Baoding LI Cable TV Integrated Information Network Limited ("Baoding") 49% of the equity.　　Insiders questioned the cost-performance of its acquisition, the electric media said strategic significance greater than the historical profitability. Judging from the quality and profitability of Baoding's assets, the industry does not seem to fully agree with the value of the acquisition. According to the announcement of Baoding company in the last three years of financial data, Baoding Company in 2008 and 2009 both losses, 2010 to 670,000 yuan net profit slightly. NET assets, the last three years a few changes, 2010 net assets of 127 million yuan. In this calculation, the 49% per cent of the shares acquired by the mass media were only 62.3672 million yuan, and the acquisition premium rate was as high as 65.17%.　　Industry insiders believe that, from the profitability and premium level, the power of the acquisition of the mass media is still to be inspected. Yesterday, a staff member, who declined to be named, said in an interview that the pricing of the assets was determined on the basis of a third party assessment, rather than on the book value of net assets, the 103 million-dollar price does have a premium over the evaluation price, but is small. In addition, the company's acquisition is mainly for the strategic planning of cross-regional development, rather than the company's historical profitability, the electronic media in the future expansion of business confidence.