Engineer entrepreneurs don't rush to "platform"

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Jamie, I'm going to make a platform where buyers and sellers can automate the media.

This is the type of entrepreneurial idea most often mentioned by engineers and entrepreneurs. Then I will ask him, then how does the seller know to come to your platform to sell things? Or how did the buyer know to come to your platform to buy something? He will answer: "I will spread the overwhelming force." "Well, you go on," he said. " Go back and pull some buyers, but not what they want to buy goods, how to do? Then his answer is often: "Luck should not be so bad." ”

In fact, luck would be so bad. From the engineering point of view, the building of a network platform is actually simple, even if your program is not good, network development nearly 20 years, the market has accumulated countless you can take to use the suite, module. The problem is, so many engineers are starting a business, so many people will do the platform, why the real success is very little? You can say that everyone's luck is very bad, it can be said that in fact the wrong way.

When the 5945 call Master joined the first Appworks program more than two years ago, they were thinking of a step into the platform. At that time Redbeacon had just won the TechCrunch competition in the United States, providing a "home repair master" search engine. 5945 of the two founders ' wishful thinking is that Google's water and electricity search in Taiwan is very poor, and as long as they do this, they can make a lot of money by selling search ads like Google. So two people spent months, riding motorcycles on the streets of Taipei, one of the water and electricity to collect the data back. When I told them that Google Maps had a "Street View" service, two people were green. )

Finally, the powerful "5945 Master Search" did come out, they found that the user did not pay the bill, no one to come here to search for master. Push the promotion for a year, the search volume is still no improvement. A more in-depth study found that the only way to find the master's contact, not solve the problem of users. Phone call in the past often no one to answer, picked up the master is not empty, played 10 phone call finally about a master, came, shouting price quotes, consumers simply do not know what is not reasonable.

At this time a customer service letter to their inspiration, email said: "I am really busy, you can help me directly to find the master?" 5945 found that consumers are not "powerful master search engine", consumers want "who will help me to fix the toilet." Having figured this out, they Pivot the whole service, from "search" to "demand list". From then on, consumers just fill in the form to say the demand, 5945 will find ways to help them solve all the follow-up contact, tracking problems.

Changed to this service way, 5945 got Product-marketfit, not only the site began to experience crazy growth, the demand per month also increased by more than 30%. Although each of them must be hard to deal with, contact, tracking, occasionally there will be tricky customer complaints, but in the process, they accumulated a very solid know-how,12 more than 1,000 orders down, almost any home repair problems, they have been dealt with.

With these actual Know-how, they go back to the design table, to learn things into function, in the day before the launch of the 5945 call Master 2.0 platform, I think this time, already have both the customer and master, coupled with the improvement of the media together with in-depth understanding of them, will definitely be more successful than the first time.

If 5945 of the story can teach us anything, that is the real "platform", in fact, from the "case" accumulated. When you haven't handled enough cases, the platform you're creating is certainly too idealistic and often a big gap from what the seller and the buyer want. So in the beginning, the better way is to give up the idea of direct platform, first find ways to accumulate the experience of the actual media, until this thing done enough, you will naturally know how to become a platform.

from 0 to 1, you can start from 1 to 100. Entrepreneurship is often such a process.

Congratulations 5945 found their 1, and also wish them the next smooth from 1 slowly forward to 2, 3 ... 10. 20. 50.., 98, 99, 100, refueling team 5945.