Enterprise observation: Golden Baby's early education + children's wear samples

Institutions forecast 2013 domestic children's wear market size will break through billions. Behind the huge business opportunities, there is also the figure of early education institutions-the high-end brand from the United States JIMBAOBE (Gymboree) do is this business: children's Wear + early education. Jimbaobe was founded in 1976 in the United States, California, currently in the world 41 countries and regions have 700 early education centers to join the main. 2003 entered China, opened more than 200 centers, for 0~5岁 children to provide entertainment, music, art and other content of the early education courses. In addition to early education services, Jimbaobe also entered the children's wear industry, and gradually made it into the main business-Golden treasure has been retired from the stock market, its release of the last quarter of earnings (2012 Q2), when the quarter of the retail business (including clothing, teaching aids, etc.) sales of 259 million U.S. dollars, Early education business sales of 6 million U.S. dollars, an increase of 73%, retail authorized business sales of 4 million U.S. dollars, increased by 68% per cent. The data is not difficult to see, children's clothing sales have become the main source of income, how he will be early education and children combined it? The first is through the franchise system, the rapid formation of the line under the brand influence of children's groups. According to the official website, the domestic franchise fee is only 11.5~50 million (contract period of five years), Jimbaobe to the franchisee to give marketing, training services and other aspects of support, the monthly collection of 9.5% of the benefits of the center turnover. The early education institutions spread out, and the formation of a certain influence, the golden baby will be in the market to introduce children's wear brand, this interval is generally about 10 years-the United States market, Jimbaobe 1976, the 1986 launch of Children's wear and accessories; Jimbaobe 2003 into the Chinese market, in 2012 opened children's clothing entity shop, and Cat flagship store At present, golden Baby children's wear Shanghai has more than 10 stores, Beijing has just entered the market. Last year Taobao "double 11" big promotion, Golden Treasure flagship store Day sales breakthrough 1.5 million yuan. For other early education institutions, Golden Baby model of the barrier is, many years of operation more familiar with the traditional clothing industry rules and routines, complete industrial chain. But the disadvantage is also obvious: the traditional clothing industry inventory, raw materials, such as the rise of the issue has plagued them--2012 year Q2 earnings, because of rising global raw material prices, labor costs increase, resulting in the loss of gold treasures. (Multi-Knowledge network Zhang)