Enterprise Station online phased optimization strategy to make Web site optimization work more efficient

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, with the development of E-commerce, more and more enterprises, especially small and medium-sized enterprises, internet marketing accounted for its marketing level of the most core part, how in but with the search engine algorithm constantly upgrade, small and medium-sized websites, especially the beginning of the new station, should pay attention to which optimization points, to avoid entering the Baidu In addition to my own site, the enterprise station accounted for the author's 70% of the workload, the author today with their own experience and you share the initial line of the enterprise station should pay attention to the basic points.

First, the enterprise website should first pay attention to the basic code and user experience in the station. Many enterprises in the early stage of construction did not take into account the late optimization and marketing work, just for the sake of face, or itself in marketing not too much experience, see others do station, oneself also drift, the website on-line but a lot of station base code, user experience is a mess. So, what do you want to pay attention to? Basic code, whether you are a table layout or div layout first attention, the site color matching must highlight the industry, all the user experience as the basis, you can refer to peer site. In the station code, I suggest the best use of basic HTML code, do not recommend for a lot of functions without much meaning and loss of user experience or search engine, such as a lot of JS effect code, a lot of window ads or floating ads, and so on, these are really not conducive to site optimization, station Basic code concise, clear, The website structure conforms to the user browsing behavior such as F type structure, top banner and navigation left column list, intermediate product display bottom copyright information and so on this is very good. Or to use the lower top banner and navigation in the middle of the modular news list plus flash rotation, the bottom two lines of product listings and copyright information, such a structure is the most common regardless of the user or search engine is a very good layout, but also the author has been doing a stand to adhere to the two ways of layout.

Second, the Enterprise Web site on the beginning of the initial emphasis on content construction. Many corporate web site after the online, enterprise managers in order to quickly see the effect, wantonly asked to optimize staff to strengthen the workload, for example, for the content of the site, require each person must add dozens of or on the dozens of the article, the chain every day plus how much and so on, of course, performance appraisal is understandable Site optimization is more important in the stage, site on the initial stage, the structure of the station after a good, the author believes that the key to this stage is the construction of the site, with the upgrade of Baidu algorithm, the site content construction is more difficult than before, content quality factors have become a search engine most concerned about one of the core factors, The Green Luo algorithm is the most direct embodiment, the author generally in the new station on-line initial stage, completes after the station, the article this piece first high quality original content This is the most foundation. Second, the daily continuous writing and updating of the article. The number of the author are Fixed keywords competition small words generally a day, the competition is intense words 2-3, this quantity does not matter the quality is the fundamental. Finally, pay attention to the use of long tail word record list. Each article is targeted at a long tail of the word for the creation, do a good job in the long tail of the article corresponding to the URL address, the purpose is in the follow-up to add anchor text in the process of the course we can do targeted. In-station optimization The author has been adhering to these points. To sum up, quality is fundamental and persistence is the core.

Third, the medium-term SEO optimization in nature. After the initial content construction after the author believes that at least 2-3 months to continue, we ushered in the optimization of the second stage 第4-6个 months, the first three months after the basic skills of the site, we can timely carry out the effect of testing, including the total number of articles included, the proportion is how much, You can try to analyze the statistical code to see the long tail Word optimization has no effect, some long tail words have not been ranked and so on. Generally speaking, the first three articles are not subject to any problems, an article at least 50 articles a day, the minimum user to our site will not because the site is no water source and hurried away, I believe that as long as you do a good job of the foundation, the article once included, long tail words will soon get ranked, will give you positive momentum, will let you see the silk sunshine, well, let's not be happy too early. The second part of the optimization work, this phase is more natural. Natural performance in the chain to gradually start to do, such as a weekly plan to do 2-3 RELATED links, daily hair outside the chain classified information released how much? How much does your blog post? How much is the link outside the forum? How much is the anchor text outside the chain released? Soft text submission to bring the plain text link how we want to allocate and so on. The above several problems subdivided into their own outside the chain construction process, of course, the article or to combine the number of before the grasp of the frequency, the combination of these elements, so that natural optimization can be. Avoid, do not take any cheating means, do not hold loose fishing mentality to do optimization, otherwise you may add to the daily complaining about ranking, complaining about the weight of the webmaster ranks.

Finally, the post-operation optimization of the Web site stability word keys. After three stages of fire rebirth, the fourth stage is to establish a site at least six months, if you do not use any cheating means, in strict accordance with the author of the above requirements of serious implementation, the author can be sure that the weight of your site at least the weight of Baidu to 2 is no problem, because the author of a business station is this operation , take the past to others to see some old station or even more than three years weight or 0 or 1 they graciously heaved, the author is not boasting how powerful, not the need for their own is rookie, rookie have rookie play, not to say in the great creativity is not equal to a fool's insistence? Is this the author's memory is not clear, Presumably this is the case, the stability of the word also manifested in the server space, such as stable, the stability of the release of the chain article, the frequency of links exchange and so on. Later we have not put the eye on the ranking of this piece, but mainly reflected in the weight, testing such as the site long tail Word ranking situation? How much traffic does the long tail bring? What's the IP/PV value of my website and so on?

Good, today I share with you to this side, the author has always thought that the site optimization, we must first relax the mentality, to do their own things well, the weight is low, ranked off ask yourself whether you do well to do it? Seoer and Baidu are interdependent, mutual development process, you all for the user to consider, Baidu will be for you to consider, this is the author in the process of optimization is not what the truth, it is to put it in place to think. OK, the above words inevitably have omissions, but also ask you to Haihan. This article by Lan Tanyu net http://www.029lty.com/lantianyu/204.html original A5 webmaster Network, Thanks A5 provides the platform.