Enterprises do network Marketing, you ignore the site it?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now do more and more network marketing enterprises, the vast majority of enterprises have official website, are in various channels of network promotion, and network traffic is generally introduced to the site, and then to transform these flows. Simple process is to vigorously promote the network, and then the flow of the introduction of the Web site, users to browse the Web page, and then consult the purchase, the main browsing, consulting, purchase and other transformation processes are occurring in the corporate site, the site is the most important place to sell things.

However, many companies now put all their attention on the push, blogs, bars, forums, paid ads, soft text, mail, QQ Group, micro-credit microblogging, video and so on all used, and more and more attention, various pay channels of the budget also give more and more, obsessed the flow of users into their own web site. This is not wrong, but often neglected the construction of the site itself, the completion of the transformation also rely on the site, outside the promotion do a good job, users or get the website to complete the final marketing. So if the site itself does not do a good job, the entire network marketing effect of the enterprise discount.

Have seen a sale of communications hardware enterprises, mainly rely on electricity and network sales, network Marketing occupies the leading position, this enterprise network traffic transformation is also basically in the official online, did not do Taobao, micro-electric, business-to-business platform directly sell goods and things. Whether it is the search engine natural flow, pay flow, or post, do a blog forum, do business-to-business shops, web ads, send links, or play micro-letter microblogging, are the introduction of these network traffic to the official website--Browse-consulting-Purchase, complete transformation.

But the problem is, the company's official website was made ten years ago, very old, porous, the overall structure and layout are very confusing, has never been revised, it is fatal is the site's edit background program out of the question, to update the changes can only use FTP upload download, but it is such a shabby, they are not to replace, Would rather increase the network marketing budget, would like to continue to strengthen the promotion, increase human and financial resources. As far as I know, other than that, the light spent on the search engine is Baidu monthly 8000,360 per month 3000, this is 11000. But the effect is not good, the flow is still there, but the site is too little consultation, and jump out of the high rate, short stay time. They said that there is a bit better, that is, the average number of pages to access the page is not bad, but I poured cold water: it is only people can not find what they want!

Money is spent, but the effect is greatly reduced. 11000, do a website is enough, this does not solve, spend much more waste.

In fact, this and offline real store marketing is a truth, leaflets issued again good, advertising play again good, physical shop decoration, services, products, packaging and so on to keep up with, not to keep people what is nonsense. Similarly, the site is equivalent to this one on the line of the façade, enterprises do promotional propaganda is also to want users to come to the site, but the user came to you profit? Still far away, but also to the structure of the site, user experience, product content, product introduction, technical support and so do a good job, so as to keep the user, it is possible to complete sales.

In a word, the enterprise does the network marketing, carries on the promotion, obtains the flow from each channel is worth affirming. But what we want is internet marketing, not only is the network promotion, and as the marketing most important platform of the company's official website itself can not be ignored, building a user experience good site plus good site operation does not really need much money, and is once and for all, so from all over the user can better be transformed, Promote the enterprise network marketing effect. Similarly, if the Enterprise Network Marketing transformation Platform is Taobao or online goods, then also pay attention to the construction of these platforms. So enterprises do network marketing, do not keep the extrapolation, ignoring the site itself.

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