Entertainment Innovation Marketing Creates a new realm of corporate brand promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Entertainment Innovation Marketing Creates a new realm of corporate brand promotion

For survival and development instinct, enterprises in the face of crisis and difficulties, in the market strategy and marketing strategy, etc. will make different choices. Especially in today's social media industry highly developed circumstances, for information integration and marketing strategy choice has become a compulsory course for many enterprises.

The World Media Summit held in Beijing in 2009 pointed out that in the era of digitalization and network, the environment and pattern of the world media industry are undergoing profound changes. Challenges and opportunities coexist, opportunities outweigh challenges. Actively adapt to the trend of the times, the full application of High-tech achievements, enhance interaction with users, encourage the participation of the audience, will help promote the world's media industry change and progress. For the Enterprise marketing Management is the same, no matter what industry, and the user's communication and interaction is the principle of enterprise marketing. Especially in the rapidly changing market, emerging industries need innovation, and traditional industries need to break through the original mode, seek more new development opportunities and marketing methods.

In the 2009, cross-border marketing has become a new means of marketing, and the reference and cooperation between different industries have promoted the development of each other and provided more choices for users. For example, a domestic fast-selling food companies and a network game, in their own product packaging to place game account number and reward point card, so that its similar products in sales increased by nearly 30%. The automobile industry draws lessons from the model of home appliances to the countryside, launches the promotion activities in the countryside, also greatly promotes the domestic automobile consumption market, not only brings the profit for the enterprise, but also brings the positive effect to stimulating the domestic demand and promoting the economic growth.

At the end of 2009, the domestic authoritative marketing media, "successful marketing" magazine in Shenzhen, held a marketing forum, invited a large number of well-known domestic marketing experts, business representatives and media units, a common inventory of the annual domestic marketing cases, summed up the adversity of Chinese enterprises to break through experience, analysis of new marketing model under the

Shenzhen Local High-tech Enterprise Research Group, as an example, is a company engaged in special computer product research and development of industrial manufacturing enterprises, marketing mode for the business-to-business type. Since 09, but suddenly sword walk slant, using a variety of entertainment marketing means, creating the industry's precedent. At the beginning of the year, the company wanted to bid for Manchester United shirt chest Advertising, the domestic mainstream media attention. Subsequently, the joint film Red Star Su has friends to carry out marine environmental protection public activities. More unexpectedly, the research group in the end of the year also launched by the company's staff starring entertainment comedy "P-brother legend", a major video site for a hot topic. These unconventional marketing practices, not only for the development of the social visibility, but also for many domestic enterprises with a head. For example, Sichuan tengzhong mergers and Acquisitions Hummer case, is to draw on the use of the financial crisis to carry out the negotiation model overseas. The subsequent "Patriot" became the common sponsor of Manchester United as well as the footsteps of Yan Xiang.

After in-depth understanding, it is not difficult to find that this unique marketing method is not a temporary rise, in the research group recently published the "Research and reproduction of the classics," a book, we found the answer. It is pointed out that for enterprises innovation is not only in technology and product innovation, but also in the management concept and marketing model of continuous innovation. Prior to the Institute has repeatedly sponsored the domestic sports events, public welfare activities and many other "unconventional" means of brand building. He believes that there is room for further improvement and improvement in everything, and there is room for constant innovation. To this end, the Institute encourages staff in various positions to continue to try, and is willing to accept failure. It is with such decentralization and encourage innovation in the corporate culture, the company is more easily to reach a consensus, the formation of a virtuous cycle of continuous innovation.

As for why the choice of sports and entertainment as a breakthrough in innovation marketing, research and development through continuous research data analysis to choose. Lah Chen, a maker of Yahoo's search rankings, points out that netizens have been more interested in entertainment news for years, and more concerned about entertainment news and entertainment stars than political news and social events. Therefore, even in the economic slowdown today, for ordinary people, entertainment supremacy is still the best way to ease the pressure of life, relax the mood. Therefore, the choice of entertainment marketing for the research group such as the traditional science and technology enterprises, is undoubtedly an effective and bold attempt. Founder Zhang He believes that marketing innovation is imperative, through entertainment and marketing integration of innovative ideas to guide consumers, I believe that the company in the Entertainment innovation marketing Road to go further.

Similar to the research group, such as the new network media, and the integration of entertainment factors in the marketing practices have been accepted by more and more industries, such as Zhang Yimou's annual new film "Three Littleshenyang" before the release of the same theme of the online game for the film. More traditional enterprises also have to save a huge amount of advertising funds, to invest in the network, public relations activities, such as less cost, quick new media. Therefore, how to integrate information and create new marketing strategy is the new research direction of many small and medium-sized enterprises in China.

Source: Win Network Marketing planning-Zhang He [Fred Zhang]

Original link: http://www.xzsem.com/Marketing/Celue/200912/1710.html