Entrepreneurial experience Exchange: Draw a big circle or a small circle

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"Editor's note" the author of this article Fresh Media ceo@ Jizheng exhibition.

Last week, the whole process was interesting, with two of old friends who had been in the Internet business for years. The starting point and direction of these two people are similar, but because they choose the way or the pattern is very different, so that two people present status looks very different.

A friend is a large circle, do is platform-level application, did 3 years melted 2 round took 10 million dollars, team more than 300 core products are still in development, and now he is a large part of the energy to use in the meeting with VC financing, according to his words now do and he wants to do there are 108,000, to make it still have to melt tens of millions of dollars , to talk to him you will be infected by his dreams, and be moved by his logic, but a thin think of this thing is really too big which link did not set the entire logic chain collapsed, although he was full of passion and morale, but it seems that he seemed to have all the undecided fatigue.

b Friend is to draw a small circle of routines, do although the mobile internet industry, do is a number of application app, did 3 years of melting 1 round took 6 million yuan, the team more than 70 people often have some rage fun app application, the user accumulated more than million people income per year tens of millions, He's a good guy. He was recently talking to a traditional internet giant to buy it, I asked him what to do after selling the company, he said take this money to buy a villa to buy a car immigrants improve the quality of life, and then continue to choose entrepreneurship, do not rule out the next company bigger also sold.

These two friends, one is bosom big dream ten years grind a sword take life to do big things, draw a big circle is still in the road circle still not closed; another is quick layout quick Drop quick Restart, draw a lot of small circle relaxed happy. I also say that they are two in the end of the state who is better, the future of the pattern and harvest more, because the big circle or draw small circle, than the classic "survival or death, this is a problem", but also troubled us.

The big circle, the pen has a tone, are big dream big pattern of large, zoned into an absolute can achieve a big cause, think about it is exciting enough, but the problem is that the process of stroke if the arm is not long enough to draw a circle and the final interface at the end of the problem can not close, a breath is not closed; draw a small circle, the pen will soon be finished, The problem is a lot of small circle after the small circle, it seems not to be a great career, if a lot of small circle through to become a circle may be better.

The internet industry has a large circle, such as the Lei of millet and the Liu of Beijing East. Lei is a big circle, investment is to draw a small circle, the left hand to draw countless small circle, the right hand to draw 1 big circle, we now see is a small circle one of the painting well, and form a circle (that is, the outside world called the Lei System), and that large circle (millet mobile phone) is still zoned, No matter how hard it seems that there is always a distance from the closure (Millet Triathlon looks more partial, although the company has been valued to many billion dollars). Liu do Jing dong is a big circle, melting a few rounds total 2.3 billion dollars, but it seems that the money is not enough, the circle or not, this can do. Traditional enterprises to draw a large circle of examples more, the ultimate harm is also very large, such as DeLong, top of these enterprises, are keen to draw large circle construction big dream. But in the end there was a problem.

There are also a lot of small circles, such as where to go to the company, Ctrip in the overall situation seems to have been set in the industry, cool news to do vertical search has become a small old tree environment, a sudden rise to do travel vertical search, very fast to find their own business logic, less than 3 years of time has been able to travel with Cheng treasure with a rival, Then alongside the wealthy were Baidu acquisition, is said to be brewing an independent IPO, as well as a friend of mine to participate in business or independent entrepreneurship 5 times, the first 4 times have been successfully sold, the 5th time is a small and beautiful project and promising.

I do not sing a large circle to sing more small circle, but I always have a big circle or draw a small circle of doubt, because the next ten years is a not to refuse the big dream, but not easy to draw a big circle of the era. The one that needs to be considered is who is the big circle, is the arm long enough? Who draws the small circle, the small circle can continue to draw after the painting, and then connect to get through to become a larger circle than the big one? It takes courage to draw a large circle, and a small circle to rely on wisdom. I admire the dreams and courage of those who draw large circles, as well as the wisdom and knowledge of those who drew small circles.

Have a dream who are great, but the big circle and draw small circle and the dream has nothing to do, draw small circle and draw a big circle in the dream aspect no difference, the difference is the method of doing things, draw small Circle is a slow company's first choice, is focused, is the method, one thing. But for those who draw small circles, there is also a chance to draw a small circle, as long as the connection is good, especially when the company is driven to make a big circle.

Of course, the big circle and the small circle is a stage theory, small dream of big companies, small dream has great wisdom, small company efforts, large companies providential, do a little strong to do fine, alive to have the opportunity, Xiao Qiang, is the trend. In at least 5 years, the new enterprise to draw a small circle than painting a large circle to live well, live long.

(Picture from Network)