Entrepreneurial talent Shu Preach: entrepreneurship is to find the gap between large enterprises

Shu, the representative of Sichuan Entrepreneurship. 14-Year-old Entrepreneurship, the year into 200,000, the examination into the Peking University to suspend business, impress Jinshan Online president joined, Zhou into its shareholders, at the age of 26, that was billion investment, founded Xun travel company and occupy the domestic http://www.aliyun.com/zixun/aggregation/35957. HTML "> Online Games Accelerator Market 70% share.

For the entrepreneurial, Shu accumulated rich experience and profound understanding. Today, Huaxi City newspaper launched a special "Shu Talk about entrepreneurship", but also to this "Chong Fu Show" series of a summary of the report, he has hands-on experience as an example of speaking, for our layers to analyze entrepreneurial problems.

Talk about the direction:

"To find the blue sea in the Red Sea."

2005, Shu, like all entrepreneurs, with a passion for entrepreneurship plunged into a hot market-online game market, when Shu summoned about 20 people's team, in a network of research and development projects persisted for 3-5 months, but the project in the beta was not dropped.

Why? Shu afterwards reconsidering, the net swims the market is a Red sea, its competition is saturated.

Coincidentally, in the West China Metropolitan newspaper Financial version of the previous issues of "Chong Fu Show", Shuyi also experienced this process. He previously imitated the popular American network model, into the E-commerce market, the result has failed. and Liu Yantian choice is to do Taobao on the phone, not Taobao on the Internet.

But for this first venture blindly follow the phenomenon, Shu think not terrible, once found wrong, timely exit, always find their own that a blue ocean.

Talk about the market:

"Find the right user needs concentrated force"

How do you get into the blue ocean? The first is to find the potential user needs. Shu An example of an image, an elephant in front of you how do you make it ache? Instead of punching it, or kicking it, you concentrate all your strength on the tip of your needle and prick its thick skin.

"Do the market to find user demand is also the case, entrepreneurship is to find accurate and subtle user requirements, this is small enough, this space for large enterprises is just a crevice, but for the start-up enterprises is enough." It is because of the small that we are able to focus and focus to mean that we are concentrating our strength in this area. ”

Because Zhou invested in the Shu company at a very critical time, Shu deeply influenced by Zhou. He took Qihoo 360 for example, 3,601 started with only one thing--anti-Rogue software, if 3,601 start to do antivirus, kill Trojan, do patch update, do like today's 360 software platform, then it will not be able to break through a point.

Shu's personal experience has also been very profound. At that time, he found that the game speed of the Games players are very high, accurate to the millisecond (1 per thousand) level, and at that time all the Internet boss despise the industry. Positioning the user's precise needs and the market after the blue ocean, Shu spent all of his resources in a plunge into, and quickly make the first advantage, occupy the domestic 70% of the online games to accelerate the market.

"Entrepreneurship must be focused first, such as I have to accelerate this one thing to achieve the ultimate, as long as the development of the user group firmly grasp in the hands, there is demand will produce a market, there will be a market for your future business model, you can make money!"

On financing:

"Choose an investor instead of being chosen."

Although Shu found the market and user needs, but the promotion of product development needs a lot of money. At worst, Shu spent all his savings, a partner sold his house and was preparing to sell the car, seeking financing looming.

2007, Jinshan interested in the acquisition of fast travel, the key moment, by mistake, in the acquisition before Shu find Zhou 祎 seek advice, Zhou 祎 immediately stop, and cast 10 million yuan as long as the fast travel less than 20% of the shares, with the Zhou investment, at that time is responsible for the acquisition of Jinshan online president instead to Shu company, Seek common development.

Back then, Shu that "small companies must not make a single choice of financing, do not let investors choose you, you can choose investors, particularly important point, this investor is to the vision of the entire enterprise to achieve long-term binding." ”

Shu said that if investors in a very short period of time to obtain profits, will lead to enthusiasm, at this time investors will want to intervene too much of the enterprise, to require enterprises to achieve value return, "This is problematic." ”

In the face of investment must maintain a cool head, grasp the direction of the enterprise and control power for every entrepreneur is a matter of principle, so in the early stage of entrepreneurship development, I think it is a very good choice to accept the investment of an experienced angel investor.