Ethical and legal responsibilities of search engines (Part I)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last night 20:00, point stone interaction through the MSN Group with more than 30 netizens for one hours of free interaction, because the beginning of the scene once out of control, the back had to separate with the online guests on the "search engine ethics and legal responsibility" for the exchange. This article is the second part, mainly on how to suppress search rights, search engine punishment and navigation mechanism of transparency issues. See the moral and legal responsibility of search engine (Part I)

How to suppress search hegemony?

Host:

But this is too pessimistic, if my site is arbitrarily modified or deleted, there is no way to restrict, that is, there is no way to suppress the search hegemony.

lijunhui0602:

This requires distinguishing public or public search engines from commercial search engines.

Foolish Sword:

So far I have not seen the domestic public opinion or law, moral good can restrict the search engine some bad behavior. A little pessimistic.

lijunhui0602:

Only search engine service area differentiation may dispel hegemony.

Zhaofujun:

If there is no binding law to invoke, since the search engine manufacturers to engage in black-screen operation, was arbitrarily deleted or removed, can only use the public opinion to vote against.

Foolish Sword:

Like Fanbaidu, it doesn't seem to have formed a result.

Cao Jizong:

I personally think that the existence of "search hegemony" and the search engine's mind pattern, cultural temperament is a great relationship. Just like people, some people are very overbearing, some people are very reasonable. There is no way to make them correct.

lijunhui0602:

Search hegemony exists because the search service is commercial.

Host:

So why is there a lot less protest in Google,yahoo? Just now some people have mentioned that the legal and commercial culture of foreign countries is behind the constraints?

Cao Jizong:

This is because the google,yahoo pattern of the atmosphere, look farther.

Foolish Sword:

The root cause of search hegemony is commercial interests, how to achieve business interests and maintain a good user experience and not hurt more people.

Zhaofujun:

Search hegemony is just a moral discourse, I feel if it can be raised to the monopoly level, it seems more meaningful to explore, 13th Cnnic announced Baidu has been in the domestic search market occupied 60%, has a monopoly advantage, if abused this advantage and market dominance, on suspicion of monopoly.

lijunhui0602:

Only a public or public good, or even a government or non-profit provider of search services, can sweep away the so-called cyber hegemony.

Zhaofujun:

The suspected monopoly also means engaging in unfair competition behavior, setting up some competition barriers and so on.

Foolish Sword:

As I mentioned earlier, more than 60% of the market ownership should not be considered as a manufacturer's product.

Host:

Then from a monopoly point of view, if the search engine monopoly, whether there are laws and regulations can restrict it?

Zhaofujun:

Anti-monopoly law has been dystocia, only the anti-unfair competition law and the Civil Law Fair Competition basic principle, should concretely from its abuse monopoly power or the market dominant position behavior concrete analysis.

Search engines: Transparency of penalties and navigation mechanisms

Host:

There is a problem, just mentioned: Search engine automatically included my site, and I do not necessarily authorize to him, whether tort, and since to be included, you took advantage of the value of my site, then I should be the corresponding respect, the need for punishment and navigation mechanism of transparency?

Zhaofujun:

I feel as a site has the right to refuse to be included in the collection, at any time can be asked to delete the search engine manufacturers included, but the general collection will not be included in the loss, on the contrary will bring the promotion of benefits, so not to mention the infringement

Zhang Yi:

Currently included in the search engine to follow the robot agreement, from the de all v. 3721 case, a simple statement refused to be included is invalid.

If you refuse to collect, you can follow the robot agreement.

Host:

Does the Protocol have legal effect?

Zhang Yi:

This should belong to the search engine industry specification, is each search engine service provider to follow together.

Host:

So the same thing is not if netizens make an accepted search engine penalty and delete system and standards, whether the same can be required search engine compliance.

lijunhui0602:

That's a matter of legislation.

Host:

But the robots agreement is not our law, it's just an industry consensus and standard.

lijunhui0602:

How can netizens make rules to restrain others? In terms of industry norms, related enterprises can be mutually binding.

Zhang Yi:

Can not understand this, we speak robot agreement is the search engine service providers consciously formulated and complied with. And how can netizens make regulations to compel others to abide by them?

Host:

From the pole and Baidu events, what do you think of the impact on search engine development and Internet law?

Zhang Yi:

I think pole can push Baidu to strengthen self-discipline at the same time, may also promote the introduction of relevant industry regulations.

Host:

Not only Baidu, but all search engines.

Zhang Yi said:

That's right

Zhaofujun:

Can be the transparency of search engine rules, the search engine industry norms, such as the expectations of the topic extended out, causing the industry to think.

Foolish Sword:

Today's discussion makes sense, and I think at the very least, all the providers who care about search engines and search engines will know our voices.

Host:

The front cost you a lot of time, but also collected a lot of questions, we can go back to think. I hope that the exchange of the Chinese search engine industry has a positive effect, I once again to thank you all. Thank you for your support.

Guest Introduction:

Cao Jizong, is engaged in the website operation, is the search engine marketing researcher and the practical application person.

Liu Yanqing, the net name is a foolish sword. Shenzhen Bo Research Technology Co., Ltd. founder, famous search engine marketing and E-commerce experts.

Zhang Yi, lecturer of Xiangfan University, associate researcher of Intellectual Property Research center of China Political Science and political Sciences, has long been engaged in network law teaching and research.

Chao Fu (Zhaofujun), Internet network Webmaster, it internet law critic.

Li Junhui (lijunhui0602), a Bachelor of Law at Cesl, is mainly engaged in theoretical research and practical work in the field of Information Network law.