Example analysis: Small and medium-sized tourism website keyword planning three steps away

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Search engine in a casual query about tourism-related keywords can be seen, small and medium-sized tourism sites abound, and keyword planning chaos. In the absence of sufficient funds to develop the site, SEO has become a small and medium-sized tourism site drainage, one of the main means. Keyword planning as a very important SEO optimization, the need for webmaster friends more attentively.

The number of key words in the tourism industry, mainly to the destination as the core, through eating, living, travel, shopping, entertainment, tips, such as extension of long tail keywords, and then through the substitution of synonyms, keyword integration, and other means to extend the relevant keywords. Given the variety and number of keywords, difficult to plan and manage, the niche summed up the small and medium-sized tourism site keyword planning three steps away. In order to facilitate intuitive understanding, the niche below to the travel network for example, for everyone to share.

Step one, determine the main keyword.

is the keyword positioning. This step seems simple, in fact, it is easy to locate. For example, some sites clearly only have the strength to do a destination, but to do the key words throughout the country, or clearly the core business is tourism with the regiment, but the keyword positioning as a travel guide and so on.

Here the niche suggested that the main keyword depends on the scope of business and product types to determine, can not be determined simply according to the keyword index, because the high index of the word, usually more competitive, and not necessarily with the station products and business scope can be effectively integrated. Poly Road Travel Network has made this mistake, the "travel strategy" this word as the core key words, the result of a few months, the loss of heavy, you webmaster to learn the lesson of blood ah.

Step two, long tail keyword mining and distribution.

Here's the long tail keyword We can also include related keywords. Long Tail keyword mining is a coolie labor, need the webmaster first find the main keyword long tail, and then find the long tail, and then find the long tail of the relevant keywords, and then continue to cycle.

Common tourism category Long tail keyword, the niche summed up there are several types: Travel raiders, tickets, quotes, lines, play items, food, specialty, travel style, attention matters, weather, landscape pictures, news and so on.

Long tail keywords are usually distributed within the page, which "Raiders", "line", "News" type of long tail keywords, can be placed in the navigation bar, other long tail keywords can be used in the article or other details page to optimize. These long tail keywords of a destination need to be aggregated on one page, such as the Line list page of the travel network. At the same time, these long tail keywords should also be added to each other in the chain, forming a long tail of the web structure of keywords.

Step three, the main keyword to expand the core product keywords.

Finished the main keyword and long tail keyword research and distribution, we need to extract some of the core product keywords, such as "Chengdu to Jiuzhaigou Tourism", "Jiuzhaigou travel Group", "Jiuzhaigou Double fly 3rd Tour" and so on. These product keywords may be low, but the proportion of the intention of the user is large, to optimize these words to the first few, will make a large increase in the single volume.

These keywords are generally placed in the article page, Product Details page, topic page. Contains the origin and destination combination of keywords, generally put on the Line list page.

Small and medium-sized tourism web site through the above three steps, can be more comprehensive planning the site's keyword structure, and then with "around a word" to adjust the distribution of keywords, I believe that the natural flow of the site will be more and more.

This article starts in A5, original is not easy, reprint please indicate the source. Welcome everyone to pay attention to the travel Network (http://www.jutuw.com), we grow together.