Example Analysis website title should be people-oriented

Source: Internet
Author: User

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Straight to the point, no nonsense. Local talent network as a larger local site, how should we do to optimize it? We all know to do SEO The first step is the keyword selection, local talent network should choose which keywords? for example: Weinan Talent Network This talent site, the first set of key words is "Weinan talent network" and "Weinan Recruitment network", But the two words of the search volume is relatively small, this is also reasonable thing, the local people only Web site generally only to search, and those who need to find work or recruitment of enterprises. Let's take a look at some basic data of the Weinan Talent Network:

  

Baidu Traffic Forecast: 113, visible site traffic is not much, from Baidu weight can also be seen a probably, a lot of keywords ranking is not ideal, I will not take screenshots, if a local talent site for the city, then "Local + talent Network" similar to the keyword search volume is very small, Natural sites do not have much traffic. From the SEO point of view: we want to maximize the access to more effective traffic, so this situation in fact, the main keyword has not much effect, unless the site has been very famous in the local, the brand has a natural search for more people, such as: "Hefei talent Network" This keyword has a lot of search volume. I looked at its Baidu index is more than 600, but for a local no brand type of talent network city, do talent site is an opportunity. The next point to talk about how local talent site to dig long tail words, first to analyze the talent network within the long tail of the word set is reasonable, the following figure:

  

Inside page title: Welder-Weinan Co., Ltd.-Weinan Talent Network, Inner page keywords: welders, Weinan Alex Huan Arts Intercontinental Renewable Resources Co., Ltd., inside the description of the text: Weinan Alex Huan Arts Intercontinental Renewable Resources Co., Ltd. Recruit welders. Because a talent site has a lot of posts and resume information, so the meta information in the pages are generated by the program, it is not reasonable to view the internal page of the talent Network meta information is not a bit unreasonable? The choice of long tail word is not accurate enough. From the perspective of SEO, the title of the page is the most important information, usually we will put the most important information in the top of the title text, and then from the user's point of view, an enterprise on your website to publish recruitment information, naturally is to want more candidates to see this information, so the inclusion rate and ranking of pages is very important, I think this talent site's internal page meta information can be written like this:

Title: Weinan Alex Huan Arts Intercontinental Renewable Resources Co., Ltd. Recruitment _ recruitment welder-Weinan Talent Network

Key words: Recruitment welders, job welders, Weinan welder recruitment

Description: Weinan Alex Huan Arts Intercontinental Renewable Resources Co., Ltd. Recruitment welders, more Weinan recruitment information in the Weinan talent network!

This format can be generated entirely by the Web site program, of course, do not write a handwritten, the above author selected page is the Enterprise Display page, for a talent network, the site's user base has two: the recruitment of enterprises and job seekers, for job seekers, naturally also hope that more enterprises to see their personal resume, the following figure, This is a personal resume page about Job seekers information in this talent network.

  

The title of the page: So-and-So's personal resume-Weinan talent Network, keywords and descriptive text are not set, from the resume information can be seen in the job seekers skill level, work years, job candidates, such as: Zhang candidates are SEO personnel, the author feels that this title can be further improved, for example, written: Zhang's personal resume – It Internet industry-seo personnel-Weinan talent Network, as for the key words can be set up: Weinan Talent net Zhang Resume, description can be written: Zhang's personal resume, the expected position is SEO personnel, Web site editor, a monthly salary requirements of more than 3000, the opposite view of several talent network is almost the same title.

In summary, site title is an important factor in SEO, but we can not only from the angle of SEO to think how to write, but should people-oriented, if a site visitors see a page title to know the approximate content of the page, then this title should be more in line with the user experience, The title of the page should contain the central idea of a page, just like an article, the title of the article is a high generalization of the content, which summarizes the user's most concerned content. All right, so much for today! The original release of the SKF bearing http://www.ntnskf.com/skf/reserved address

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