Examples to understand what title can really attract visitors to click

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Remember the author just stepped into the SEO industry write title only understand the simple key words, with the understanding of SEO deepened, the author began to consider how to write title to attract visitors click, in a phase of analysis and practice after the author that we want to let our site title more attractive target visitors click, First of all, we need to do our site's value positioning, take the differentiated route.

I wrote the title in the past method

In saying how to do the site title value positioning and how to take the differentiated route, we look at the author's previous writing methods, these may also be a lot of seoer at this stage to use the title writing method. Let's see if it works.

1, target keyword + enterprise name

When contacting search engine optimization I think a lot of beginners think this is the best way, but this practice also led to a lot of sites in the title stack of keywords, obviously in the visitors experience mainly now, such title form can not really attract visitors click.

2, two or three key words + corporate brand words

As the search engine changes, the accumulation of key words can not be taken, to reduce the keyword, set two or three key keywords. This way can be reduced because the keyword too much and can not focus on the weight of the site's keyword rankings have some help, but also conducive to the promotion of corporate branding. But from another point of view, if competitors do so, then the title will be very high repetition, no new title and how to attract visitors to click the role of it?

Ii. new ideas of writing title

I think the author mentioned above two ways to write the title of many sites are still in use, but these two ways can not be very good for us to do online promotion purposes. And how to combine the purpose of our promotion, to meet the needs of visitors at the same time you can make yourself more unique? That is to give their own site to do value positioning, the location of each site is not the same, then naturally produced a difference, it will be able to attract their target audience to click on. The author's idea is: 1~3 a key keyword + enterprise brand words + product value positioning, the key words here is also the key to the needs of the larger visitors.

Iii. Case Studies

First, let's look at the following two examples:

Example 1: Originally title for "2012 of the latest film, fast film, good-looking fast-sowing film" Obviously title is too common, simple keyword is not to attract visitors click.

READ: "Good-looking fast movie, where there is a good fast film xx" 2012 of the latest good-looking fast film "" Obviously below will be "good-looking fast film" significantly shows that the quality of the reliability, but also the value of the product, and will be XX "2012 The latest good-looking fast film" Put in the back also in line with the thinking logic of the visitors, like the answer to the front of the "where there are good-looking fast-sowing movie", so this write to meet the visitors to the fast-seeding of the key words of the demand, but also reflects their own value, there is a difference. The following title clearly gives visitors the ability to click.

Example 2: Kingdee _ financial software free download

Financial software, this keyword, through Baidu index we know that visitors for free download is a big demand, in other sites do not have a write free download time, in the title highlighted out, obviously a few meet the needs of visitors, visitors will be more easily click on our website.

Iv. Summary

With the continuous development of online marketing, I believe that the final combination of SEO and online marketing can be a way out, for title also does not need any fixed form, combined with the current operation of a very successful site title, we can find, such as Taobao, Beautiful said, Mushroom Street Their title is not simply composed of keywords, but reflects their value. Think that if one day the title is the same, it can only attract visitors in the description. But to the title can also attract clicks, you have to go to do differentiation, to do value positioning. This article comes from the Fast broadcast movie Net http://www.ppttyy.com original, reprint please reserve the source.