Excellent SEO must have ten abilities

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Familiar with the web page code

Search engine spiders are directly crawling web code to get information, so you need to have a pair of search engine eyes, can clearly identify HTML code (especially title, Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, Use of the framework to master the standards of the consortium.

Second, familiar with the website structure

This is looking very complex and takes time, including site domain name, server (or space), page technology, website design, website function, program development and database, but we do not need to be very proficient, but at least we should have a good understanding of the Apache/iis server, know how to static, How to test the search engine bot.

Third, good language organization ability

This is now the SEO industry generally considered one of the most important factors. Outside the chain of construction methods are many: Submit paid and free directory sites (such as: Yahoo directory;dmoz), link exchange, paid links and so on. Whether your site is locked Baidu or Google, outside the chain building is critical. Then in these processes you will use a lot of language, many directories are collected manually, many exchange links are to use text to organize and exchange communication, if your language organization is very awkward, so the chances of success when let small. Plus page content Mapping, the most appropriate combination of site content with the corresponding keywords (such as the use of long tail keyword) is a very important step, then the "most appropriate integration" and language organization ability is inseparable. At the same time, writing excellent soft, but also need good language organization ability, so that the written soft text can get more quality outside the chain.

Iv. Social Psychology and engineering

Social psychology can narrow to search psychology, in the choice of keywords, in the use of Baidu Index and other tools, should consider the difficulty of keyword (Keyword difficulty), keyword attributes (traffic and conversion rate relationship), to search psychological research. For example, when users search "planning book", they are not very general to search the three words of the proposal, may be "How to write advertising planning book", so it is very important to understand the search habits and search psychology.

Social engineering is mainly embodied in the construction of the outside chain and Ueo, in exchange with the big website friend chain, it is necessary for the site responsible to do the necessary knowledge, collect relevant information, so that after the conversation can promote an outside chain. Social Psychology and engineering services at the same time SEO and Ueo, only the two effectively combined is the real SEO, in order to improve the user viscosity, increase the flow at the same time precipitate flow.

V. Data analysis and calculation and integration capabilities

Do SEO, will certainly have an overall analysis of the website, just as doctor to patient doctor, always through observation, analysis finally decide how to formulate SEO scheme, how to solve the key word ranking drop, the home page down right, included reduce and so on.

I just use Sina scarf when I realize a fact: do SEO and website promotion must be calculated, data analysis. SEO implementation before and after must have a very detailed analysis of the site data, including: Search engine keyword ratio, number of visitors, independent visitors, visitors, Baidu index keyword data, seo each phase of the search conversion rate. Through the search engine key word conversion rate, average stay time and other information analysis keyword is correct, and SEO results.

Vi. Practice and innovative ability

Innovation is a kind of exploration, there are a lot of experience and methods are their own practice, and practice has always maintained the spirit of innovation, you will certainly reap more and better ways and means. The key word length tail is a potential unit, effective use you will get a lot of traffic, such as an advertising planning site, TAG page so choose the title, will definitely get more traffic: "Tag-advertising planning scheme-planning book", if one of the TAG for "TV ads", So the search engine will give it the right to display the key words: TV advertising planning program, TV planning program, television advertising planning book. Therefore, this kind of long tail excavation needs certain innovation.

VII. project planning and management capacity

Website SEO itself is a project, so before doing SEO must do a good project planning, including the cost-benefit analysis, the risk of correct assessment, SEO effect estimates. In the SEO program step-by-Step implementation, you need to have a good management of the whole project, including link management, keyword management, mate management, time management.

Viii. Excellent foresight

The internet is a rapid development of the industry, not only the speed of information updates so you overwhelmed, keyword search changes are often changes, so we seoer need to have a good sense of foresight, can estimate some of the keywords at least in the next week trend.

Nine, ultra-high speed learning ability

Doing everything requires constant learning, above all so many abilities and skills are through learning, only in the shortest possible time to learn new knowledge and skills, in order to race with the search, not in the peer-lagged.

X. Strong endurance and courage

Search engine optimization, unavoidable will be the search engine led by the nose, it is possible that you have done one months of optimization, ranking not only did not improve, on the contrary, several pages. So we need to be able to withstand the blows, have enough endurance and courage, need to have the quality of the more war and bravery. Excellent SEO personnel are honed by years.

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